Comscore, Inc.

🛑 IAB Webinar Alert! On Thursday, December 5th, Michael Vinson, Chief Research Officer, is joining an IAB Webinar —Anatomy of a Video Impression: Navigating Cross-Platform Ad Metrics. 🎥 He’ll be joined by iSpot.tv, Nielsen, VideoAmp and IAB.  You won’t want to miss this one!  Feel free to register below. https://lnkd.in/gSSHT4K6

🎸 Thank you, The TV of Tomorrow Show NYC 2024! 🎸 Yesterday, Comscore rocked the house at the iconic Hard Rock Cafe in Times Square for three engaging sessions at The TV of Tomorrow Show (TVOT) conference. David Algranati, Chief Innovation Officer, and Michael Vinson, Chief Research Officer, joined other industry leaders from CBS, datafuelX, iSpot.tv, Kantar, KnotSimpler, Inc., Nielsen, and RMT. As they harmonized on the future of media measurement, on the playlist were AI innovation, Virtual IDs for video audiences, and optimization for better business outcomes. #TVOT2024 #MediaMeasurement #Innovation #AudienceInsights #Comscore

🌟Our latest case study with Consumable shows how a media buyer was able to nearly double their reach among Hispanic audiences aged 18-34 by choosing Sonoro Global Media Corp. Media, the Latino-led podcast media company to their digital audio buy along with Univision and Telemundo. 🌟   🎯Using Comscore's MMX Multi-Platform, the client identified an additional 3.7M unique visitors, optimizing reach and media spend.    📊 Check out the full case study below https://lnkd.in/exKnF6dF

📣 Comscore's Chief Product Officer, Brian Pugh was front and center at TVB's Live Forward Executive Summit today talking about innovation in TV measurement with Nielsen, Horizon Media, IPG Mediabrands and moderator Hadassa Gerber from TVB. What a lineup! 🔥 For example, did you know that Comscore has measurement capabilities down to the zip code 📫, including person level demos, in all 210 markets where local TV broadcasters call home? #TVBLiveForward #Measurement #MediaInsights #Comscore

What a night! 🎤 ! Angela Bianco Rodriguez, Global Commercial Lead, Proximic by Comscore, had the honor last night of joining the "Demystifying Advertising Technology" panel hosted by the Alliance for Women in Media and Kargo. It was a blast to share the stage with other inspiring female tech rockstars: Lauren Bernard at Amazon; Joyce Turner at Acxiom; Elizabeth N. at Marriott International; Rebekah Kennedy at Magnite, and Krystle Blume Cusumano at Kargo to talk about making ad tech more accessible. Here’s to more conversations that empower, innovate, and elevate our industry! 💬 ✨ #AdTech #WomenInLeadership #Innovation #ProximicByComscore

This Thursday, The TV of Tomorrow Show brings its NYC event to the iconic Hard Rock Cafe 🎸in Times Square, and Comscore is taking center stage! David Algranati, Chief Innovation Officer, and Michael Vinson, Chief Research Officer, will hit some high notes on panels about TV and video measurement, and they’re sure to be encore-worthy! 🎤🎶

🧳 Unpacking the Role of AI in Media Measurement 🧐 Michael Vinson, Chief Research Officer, was on stage this week at Coalition for Innovative Media Measurement (CIMM)'s West Summit along with execs from Snowflake and KERV to trade thoughts about the role of AI in Media Measurement.  You can get Michael’s insights in this follow-up blog post below! https://lnkd.in/ejdxqrr6 #AI #MediaMeasurement #CIMMWest

📢 New VOD Webinar Alert! 🚀 Empowering Local: The Essential Role of Digital Tech in Measurement Innovation David Algranati, Chief Innovation Officer, and Mandy Leef, SVP of Account Management, recorded a VOD webinar with TVB this week about innovative measurement for local stations and linear broadcast. 💡📺 🎥 Available to TVB members only — Watch now: https://lnkd.in/etatDJBn #Comscore #MeasurementInnovation #DigitalTransformation #LocalBroadcast

🚀 Exciting News! Our very own Michael Vinson, Chief Research Officer, will join Gary Mittman (Kerv), Erin Foxworthy (Snowflake), and moderator Evan Cohen (Coalition for Innovative Media Measurement (CIMM)) during the first-ever CIMM West at Google’s Playa Vista HQ. These pros will tackle the big question: How can media owners and agencies achieve better cross-platform attribution with AI/ML? Is this the next frontier of measurement? 📏 It’s sure to be an enlightening discussion.

📍 Yesterday at Association of National Advertisers’s conference at Pier 57, our Chief Innovation Officer, David Algranati was on stage spilling the tea ☕️about: ✨ Newly patented person-level reporting. Because houses don’t watch TV, people do! 📺 ✨ Our de-duplicated audiences: With 99% zip code coverage ✨ The Score Report: Our new bird’s-eye 🦅view of ad inventory #ANA #Innovation #Comscore