Constant Contact

It's officially a new year and that can mean pressure to kick off new opportunities or strategies to help you hit your business goals. You might even feel compelled to throw out past marketing strategies because it seems like they weren't working well enough or fast enough. Here's where things might get controversial: you do not need to subscribe to the "new year, new you" messaging you're likely being bombarded with. No one knows your business better than you do. No one knows your customers better than you do. More likely than not, you're doing a lot right. You don't need a new "you," maybe just some better strategies — and that's where we come in. To help you make the most of your marketing efforts, we'll be by your side to help validate what you're already going and give you inspiration when you need it. You know the why, we'll take care of the how.

Happy "let's circle back after the new year" season to those who celebrate.

Starting the New Year with one of my absolutely FAV gents on LinkedIn as a guest on The Obsessed View 😌🤩 Simon Whitaker has a special place in my heart as someone who is always such a pleasure to deal with in any capacity… But also, he is just SOOOO positive NO MATTER WHAT! Positive, honest, kind, considerate and transparent. I LOVED this episode for Simon’s vulnerability and tenacity!!! No one has had a harder time over the past few years than high street shops and I think Master Debonair is just absolutely class and should live forever ❤️🙌🏻 Go SIMON!!! Go Master Debonair!!! We want to see you absolutely FLYYYY in 2025, you deserve nothing less! Keep your eyes peeled for this episode launching tomorrow 😊 This episode is sponsored by Constant Contact You can learn more about constant contact here: https://lnkd.in/edGsQbib

Allegedly, it's Friday.

🌟 Spotlight on Success: Woodford Cedar Run Wildlife 🌟 Inspiration and excellence go hand-in-hand at Cedar Run Wildlife, an animal rescue currently servicing more than 6,000 animals. What's their secret sauce? Harnessing the power of creative customer engagement to drive growth and build lasting relationships. “Our marketing is really focused on making sure the community knows we’re here and that we’re a resource," explains Lisa Franco, Director of Development. Here's how they do it: 💌 Powerful Email Campaigns: Cedar Run uses email marketing to build meaningful relationships with customers, driving repeat business and loyalty. 📊 Smart Strategies, Big Results: They’ve mastered segmentation and personalization, ensuring every message feels tailored and relevant. 🌟 Community-Centric Approach: By staying true to their roots, Cedar Run fosters trust and builds a loyal following that keeps coming back. Their journey is proof that focused digital marketing can elevate any business. Want to see how they’re doing it? Check out their story here: https://lnkd.in/gDJaF2sC.

Our amazing Constant Contact team has accomplished so much over the last twelve months, I’d like to tell our community how proud I am of the people who make up this company. Here are just a few highlights: -We expanded our global footprint, welcoming new leadership in our UK, Australia and Canada regions. In partnership with our phenomenal marketing team, we launched our presence in the UK with a splash and established strong relationships with partners in all three regions.  -We rolled out game-changing AI-powered marketing features to help the small business market effortlessly — allowing them to focus on their customers, produce more engaging campaigns, and grow their reach. -We completed a strategic acquisition of Txify’s business, enhancing our growth offerings for SMBs by enabling them to convert their social media followers into marketable customer lists. -We drove new innovation and collaboration through our annual employee InnoJam Hackathon — this year, in partnership with Amazon Web Services (AWS) — supporting an internal culture of creativity and connection that we are proud of. -We strengthened our sphere of influence through strategic partnerships, new platform and feature integrations, and brand ambassadors. -We celebrated the moments that make us who we are as a business, and as a team; our employee affinity groups led engaging initiatives while our people teams focused on development, training and offerings to help our teammates grow. We also met ambitious revenue and growth metrics, which is a result of our focus on our customers, partners and employees. Thank you to everyone who made this year a remarkable one for Constant Contact — our customers, partners, and our phenomenal team. Happy holidays, and let’s keep building in 2025.

None of us have a crystal ball, but if we had to make some educated guesses on where email marketing trends will go in 2025, this is where we'd start. What do you think of our list? Anything we miss? IN: - Taking control over your email lists - Delivering valuable content to customers - Use email campaigns with SMS, push notifications, and social media - Using AI to be more creative and work faster - Making decisions based on data - Authenticity over perfection  - Sending emails from anywhere - Accessible email formats OUT: - Relying on building your audience elsewhere - Spamming your email list with useless sales and promos - Relying solely on one marketing channel - Spending hours with writing block - Guessing what your customers want - Over reliance on “what works” in place of “what’s human” - Sending emails only from your desktop - Emphasis on visual heavy designs 

You’ve heard of elf on the shelf, but have you heard of the SMB who wants to send emails with ease?

Shop small, spread joy. ❄️ Thank you to Boston Magazine for featuring the Snowport Holiday Market in this year's Ultimate Holiday Guide. The Holiday Market is a reminder of the significant role small businesses play in our communities, their contributions to local and national economies, and the passion they bring to their craft. It is a great opportunity for us all to celebrate and support them during their busiest time of year. This holiday season, give more than just presents; give back! https://lnkd.in/g-MUJsBj

In reference to yesterday's post.