CreatorIQ

Marketing teams, we see you! From juggling holiday campaigns to pulling off last-minute content, you’re the true MVPs of the season. Cheers to surviving (and thriving) through one of the busiest times of the year 👏

As we wrap up an incredible 2024, we’re thrilled to welcome the amazing CreatorIQ team members who joined us in Q4—ready to help us continue innovating and leading the way in 2025: 👋 Freeman Liu, Data Operations Manager 👋 Vivien Chang, Senior Full-Stack Engineer 👋 Pia Thaker, Customer Success Manager 👋 Trenton Cardwell 🏳️🌈, Customer Success Manager, Agency 👋 Jonathan Crawley, Staff Product Designer, CRM&Workflow Drop a comment and say hello! #CreatorIQ #Marketing

What a year it’s been! Head of Product Marketing Erin Klingsberg breaks down the top trends we've seen in 2024, inspired by insights from over 1,200 brands and agencies in 85 countries using CreatorIQ: 1️⃣ Multi-platform approaches are now essential 2️⃣ Recurring creator partnerships are thriving 3️⃣ Follower counts are no longer the focus 4️⃣ Brand safety takes center stage We can’t wait to see how these trends evolve and how brands continue to innovate in 2025. Dive into our full CreatorIQ 2024 Wrapped here: https://ow.ly/TLt250UuFG3 #CreatorMarketing #Marketing #CreatorIQWrapped

November’s Top 10 leaderboards are here—and Chopard dazzled with a 97% month-over-month EMV increase, soaring to $2.3M 💎 The luxury brand turned heads with a collaboration with Bella Hadid and a commitment to sustainability, supporting our State of Creator Marketing report findings that 87% of creators factor sustainability into their decisions about brand partnerships. Click to dive into Chopard’s creator marketing wins and November’s top luxury brands by EMV ➡️ Explore more leaderboards across industries and regions: https://ow.ly/SHY050UujtZ #CreatorIQTop10 #Chopard #Marketing #LuxuryFashion

The G2 Winter 2025 Reports are here, and thanks to our customers, we have some big wins to share! We've been recognized as an industry leader across 11 reports, including: 🏆 United Kingdom Regional Grid® Report 🏆 Europe Regional Grid® Report 🏆 EMEA Regional Grid® Report 🏆 Enterprise Grid® Report 🏆 Grid® Report 🏆 Momentum Grid® Report This achievement wouldn't be possible without our incredible customers—thank you for trusting us to power your marketing success. Discover how CreatorIQ helps enterprise brands scale their creator marketing programs: https://ow.ly/iVRH50Ut04R #G2 #InfluencerMarketing #Marketing

In Earned Ep. 154 Brit Starr chats with Ava Rose Bysiewicz Donaldson, Senior Marketing Manager of Global Talent and Creators at Google—where she has been instrumental in building out the creator marketing programs they have today. Tune in to learn: ➡️ How creator-led marketing approaches are redefining consumer engagement and trust ➡️ Why integrating creativity with technology has elevated Google's marketing strategy ➡️ How prioritizing personal values and self-care can help balance professional demands Apple Podcasts: https://ow.ly/gr4G50UsZji Spotify: https://ow.ly/qoxR50UsZjg YouTube: https://ow.ly/wK9Q50UsZjh #EarnedPod #Google #Marketing

Instagram’s new Trial Reels is here—this feature allows creators to test content with non-followers, prioritizing engagement and quality over follower count 🎥 It’s a step towards a content-first future, where creativity drives success. Research & Insights Manager Cherline Bazile breaks down what it means for creators and brands. Dive deeper into key insights and trends in our 2025 State of Creator Marketing Report: https://ow.ly/wPix50UshUw #InstagramReels #TrialReels #Marketing

Thank you Creator Economy Live for naming us one of your Top 50 Innovators! We're proud to be part of an industry powered by changemakers who are constantly driving innovation and creativity forward. A big congratulations to our customers, partners, and the incredible community members who made the list this year: ⭐ Amelia Glynn, Acceleration Partners ⭐ Brooke Berry, Snap Inc. ⭐ Danielle Ito, Notion ⭐ Drew Baldwin and Joshua Cohen, Tubefilter ⭐ E.L.F. BEAUTY ⭐ Gymshark ⭐ Influential / Publicis Groupe ⭐ Jim Louderback, Inside the Creator Economy ⭐ Jordana Beck, Walmart ⭐ Joris Cretien, Awin Global ⭐ Lia Haberman, ICYMI ⭐ Michelle Miller, K18 Hair ⭐ poppi ⭐ Rare Beauty ⭐ Rhode ⭐ RJ Larese, Paramount ⭐ Topicals ⭐ Toyin Graham, Sol de Janeiro Check out the full list here: https://ow.ly/Kptl50Us8Hr #CreatorEconomy #Marketing #CreatorMarketing #Top50Innovators #CreatorIQ

As a global leader in communications, Burson uses CreatorIQ to elevate influencer strategies for key clients, seamlessly managing campaigns across global markets. "Our approach combines the art of storytelling with the science of creator marketing, delivering impactful campaigns that resonate. CreatorIQ enables us to find the right creators, execute programs efficiently, and measure success with confidence." — Shakira Akinjobi, Director of Influencer Marketing, UK and EMEA at Burson Discover how Burson streamlined program management and maximized campaign performance: https://hubs.ly/Q02_D-DG0 #Burson #CreatorMarketing #Marketing

2024 CreatorIQ Wrapped: Creator marketing's record-breaking year 📈 We analyzed the 26k campaigns our customers launched in 2024, and creator marketing has never been bigger: 🏆 487 billion impressions 🏆 23.4 billion engagements 🏆 3.1M creator posts across 156 countries 🏆 ... and so much more This year's results reinforce that creator-led strategies are now the cornerstone of marketing—and our customers are leading the way. To our community of 1,200+ brand and agency customers, as well as our social platform partners and all creators around the world, we are honored to celebrate your incredible achievements this year. Thank you for driving us all forward! Dive into the full data, trends, and milestones that defined 2024: https://hubs.li/Q02_lvf80 #Marketing #CreatorMarketing #CreatorEconomy #CreatorIQ #Wrapped