CXM Today

The capital supports onboarding a 500 company waitlist to rediem’s AI powered Software-as-a-Service #customerengagement platform. “I believe in the vision for transforming legacy, outdated rewards programmes,” said Scott Kraege, Partner at Ivy Ventures. “rediem meets a moment in which purpose-driven brands are eager to demonstrate their core beliefs to customers versus merely communicating them,” said sarah ganzenmuller, Co-founder and CEO at remarked.  https://lnkd.in/dJJRK8UZ

By embedding Allyable’s accessibility functionalities into OroCommerce’s platform, the partnership will empower enterprises to ensure accessible transactions for all users. Yoav Kutner, CEO of OroCommerce, stated, “We’ve seen a growing demand for advanced features that support supplier diversity, as enterprises prioritise inclusivity and ESG goals." David Adi, CEO of Allyable, added, “Partnering with OroCommerce is an exciting opportunity to embed accessibility into the fabric of enterprise supplier processes. OroCommerce’s platform leads the industry in efficiency and innovation, and with Allyable’s technology, we’re ensuring more enterprises can maximise their ROI while maintaining global ADA compliance." https://lnkd.in/dpB7ARRX

The Amperity Customer Data Cloud uses AI to standardise data, resolve identities, build profiles, and provide access to save time and build more accurate data models. “Our customers have asked for AI solutions to keep up with today’s data demands,” said Tony Alika Owens, CEO at Amperity. “When we started the Amperity partnership in 2016, our data was disorganised, limiting our ability to improve the guest experience and drive better business results,” said Melissa Caplis, Senior Product Manager of Data at Alaska Airlines. “You can’t be relevant if you don’t have the most up-to-date data. Amperity enables our engineering team to combine and aggregate data from different sources,” said Jeanne Jones, Vice President of Digital Marketing and Analytics at BECU. https://lnkd.in/dNCdWb8q

2024 SNAPSHOT: Brands are moving away from conventional advertising methods and embracing formats like #livecommerce and #shoppableTV, prioritising interaction and immersion to engage consumers. Read more here: https://lnkd.in/dpt9dUPX A 2024 highlight story includes https://lnkd.in/dCFfMuJ6, by Dennis Wakabayashi

Simpli.fi’s new Media Planner uses AI to translate marketing goals into a plan of action, leveraging programmatic media, data, and best practices. “I expect Simpli.fi’s solutions to redefine AI-driven advertising, as they are built on our unique unstructured data capabilities,” said Frost Prioleau, Co-founder and CEO of Simpli.fi. “Many companies in the adtech space are announcing AI features that are truly prompt-only chat-style tools. Our solutions will deliver an AI enabled end-to-end flow that takes an advertiser through the entire advertising process from planning, execution, optimisation, all the way to analysis,” said Paul H., Co-founder and CTO of Simpli.fi.  https://lnkd.in/dafi658Z

Westcon-Comstor operates across EMEA and APAC, connecting IT vendors with a channel of technology resellers, systems integrators and service providers. “As a global firm, we wanted a partner who understood our culture and could work on a global basis,” said Dwight Pitter, Chief Information Officer, Westcon-Comstor.  "Often a customer’s first meaningful interaction with a brand, the sales engagement sets the tone for how the customer perceives the brand and ultimately whether they decide to become a repeat customer,” said Dave Seybold, CEO, TTEC Digital. https://lnkd.in/dNVmaX3Y

The loyalty programme of Marriott International, Marriott Bonvoy, is engaging Manchester United fans worldwide by inviting them to turn their football dreams into reality with exclusive experiences. Marriott Bonvoy Brand & Moments Marketing at Marriott International VP Jackie McAllister said, “Passion runs fierce and deep among Manchester United fans, and with this partnership, Marriott Bonvoy and Marriott Hotels bring fans nearer to the team they love with tailored travel experiences that allow them to pursue their fandom without limits.” https://lnkd.in/depY8_mf

A PYMNTS Intelligence report, “Digital Wallets Beyond Financial Transactions: Germany Edition,” in collaboration with Google Wallet, reveals insights into how Germans are using digital wallets not just for financial transactions, but for other services like event access, transportation and identity verification. As these wallets expand their functions, younger consumers are leading the way in adoption. Read more here: https://lnkd.in/dCVdvAAP

Heuritech bridges the gap between AI and business by empowering major and global brands, retailers and manufacturers to forecast demand and trends more accurately. “The addition of Heuritech AI-powered product recognition and trend forecasting strengthens our ability to provide a full 360-degree view of market dynamics and consumer behaviors, enhancing our clients’ competitive edge” said Jonathan Siboni, CEO of Luxurynsight. https://lnkd.in/d_zfypDC

Rimi Baltic Group has been using StrongPoint #selfcheckouts for over five years, showcasing the solution’s proven reliability and customer convenience. The new order includes self-checkouts with cash handling capabilities, as cash management remains an important aspect of the checkout process in the region. “Their trust in us inspires our continued commitment to innovation and excellence as we share a common goal of making the shopping experience as smooth as possible,” said Rimantas Mažulis, SVP at StrongPoint Baltics. “By integrating cash handling capabilities, we ensure that our checkout process remains convenient and accessible for everyone as Rimi focus is always on providing reliable, user-friendly solutions that meet the diverse needs of our shoppers,” said Zane Ermansone, Digital Development Director at Rimi Baltic. “The Baltics are demonstrating how StrongPoint’s next-generation solution make self-checkout faster and easier for customers. In many of our core markets, including the UK, Sweden, and Norway, grocery retailers often still rely on first-generation solutions,” said Jacob Tveraabak, CEO at StrongPoint. https://lnkd.in/dAGHnnwk