Endear

Your retail teams are the real MVPs of BFCM — so here’s 4 ideas to show them some love this week! It is the “thanks”-giving season, after all. 🦃 1. Find out what motivates them. Team coffee? A small gift? A public shout-out? It’s different for everyone, so ask your team! Post a poll in the break room, or just chat with them during a slower shift. 2. Celebrate the small wins. Overhear an associate perfectly handle a customer complaint? Or a teammate upsell with ease? Give them kudos on the spot! You could even set-up a team kudos board in the break room for anyone to shoutout their colleagues. 3. Keep it fun. Black Friday can certainly feel intense and stressful, but it doesn't have to be. A little fun can go a long way: - Organize a team contest, with prizes for the winner(s) - Create team superlatives with fun titles - Host a party or team-building event after BFCM to celebrate 4. Don't underestimate the power of food. Food is truly the universal love language. Be it coffee, a stocked fridge, or pizza during lunch time, food is sure to lift spirits. At the end of the day, a happy team = happy customers!

If you’re doing some last-minute holiday prep, here are 4 common clienteling mistakes to avoid: ❌ Writing long messages ❌ Sounding like your marketing team ❌ Sending the same message to everyone ❌ Not sending tailored product recommendations The root cause of these mistakes often comes down to misunderstanding what clienteling is really about, or not having a clear strategy for your outreach. Thankfully, it’s an easy fix! And we’ve got the playbook. Want more tips like these? Check out our full holiday ebook for clienteling best practices this season: https://lnkd.in/ejHJ_XSW

😱 Are your customers tired of hearing from you? In a few weeks, they might be. One study from Optimove found that 81% of consumers expect to be overwhelmed by marketing messages by December 1. And when they’re overwhelmed, they tune out. But there is a better way. The right use of personalized clienteling can break through the noise — and relieve some of the holiday stress. Join our webinar on Dec. 5th to learn how to craft impactful campaigns that consumers WANT to see in their inbox. Register below 👇 https://lnkd.in/eaKyEBFw

Does your clienteling work with — or against — your marketing channels? In our holiday webinar, Kaitlin Gottlieb shared a key strategy that UNTUCKit uses to build ⚡ SYNERGY ⚡ across channels. It starts with a simple yet powerful message — “we just make guys look better.” Then, it’s woven naturally into their ads, emails, and clienteling. The result? When a guy needs to make a great impression, he remembers the brand that promised to make him look better. How does your brand create synergy across channels? #clienteling #retailmarketing #BFCM

Have you saved your spot for our latest webinar? Endear is hosting a webinar with Teamwork Commerce on December 7th and we would love to see you there! Join Casey Drake, VP of Sales at Endear, and David Mauerer, Sales Manager at Teamwork Commerce, for an exclusive webinar on Avoiding Promotion Fatigue: Crafting Impactful Campaigns. https://lnkd.in/gq-YdbuS

Want to turn one-time buyers into repeat customers? All it takes is a little ✨ clienteling ✨ (and a solid plan)! Here’s how to get started: Step 1: Map out your customer journeys. Want first-time shoppers to come back a second time, or bring online-only shoppers to the store? Figure out what problems you’re working to solve. Step 2: Plan out clienteling campaigns along the way. What 1:1 messaging would really resonate with these groups, or help amplify the marketing messaging they’re already getting? Step 3: Invest in an easy to implement CRM your retail teams will actually want to use (Hint: Endear was built for this!) Step 4: Watch your order frequency (and cart size) skyrocket! Swipe to see an #BFCM example of a customer journey for driving repeat buyers 👇

We’re all about this tip from Shyrah Clinard at Hawley Trucker Hat Bar on how to make holiday shopping feel more personal (and less overwhelming) for your customers: 📌 Share Your Best Sellers People love seeing what’s trending. Highlight your best sellers so customers know what’s popular or can find that perfect, foolproof gift. 📌 Send Personal Thank-Yous It’s the little things that make the big difference. Show that you care by saying thank you! 📌 Be Authentic and Personal Want to really stand out? Reach out about anything other than your holiday sale. Let them know when you’re working that week, the store’s holiday hours, or more info on your extended return policy. Clienteling messages should feel friendly and genuine — like they’re from a friend, not a salesperson. #retail #clienteling #BFCM

Holiday spending is expected to grow this year — but not for the reasons you might think. It’s not about early shopping or even buying more gifts. What consumers really want this year are experiences, and they’re willing to spend more to get them. According to new Deloitte research, experience spending will grow by 16% this year. While that might sound like bad news for retailers, it’s really an opportunity in disguise. Think about it: if your brand can create a memorable shopping experience, you can tap into this trend and come out on top. Here’s how some of are brands are doing just that: ✅ GANNI is targeting holiday party shoppers Ganni knows their customers love to shine at holiday parties, so they’re offering exclusive styling appointments. Shoppers (and their friends) can get styled from head to toe, helping them them look and feel fabulous at their next event. Now that’s an experience worth talking about!! ✅ Reformation is planning in-store events for VIPs Reformation is going all out with meaningful customer experiences. VIPs are getting personalized invites to in-store events, complete with curated beverages and access to their favorite products. They’re turning shopping into an exclusive experience. The takeaway? When you make the shopping journey an experience, you can tap into spending trends and build lasting customer loyalty. How will your brand create memorable experiences this holiday season?

The word "banger" and "conference" don't typically go hand-in-hand, but NewStore, Inc. somehow pulled it off with their first-ever Endless Aisle conference in #NYC. While the conference was hosted by a #POS (read: vendor with an agenda), not a single presentation or panel felt like it was focused on selling you NewStore's software. all the content revolved around strategy, technology, and what brands can do differently in the days and years to come. I (of course) especially loved hearing leaders at HANRO, Reiss and UNTUCKit each define #clienteling in their own words: - Marianna Satanas highlighted how clienteling is about "creating, defining and cultivating the relationship" as opposed to just sharing updates or news about products -Emma Taylor shared how important clienteling is to keeping and retaining customers once you've captured them - Kaitlin Gottlieb emphasized how associates are essential in creating bonds with customers that go deeper than marketing ever can, turning transactions into lasting relationships. Everyone walked away particularly inspired by Kaitlin's reminder to focus on the WIIFM - "What's in it for me": No matter who you're dealing with on your team, bringing a major initiative down to where it impacts the individual will result in much more focus and overall better outcomes Loved hearing their perspectives on #BFCM as well, with each woman calling out how to stand out from the crowd this holiday season, including ideas like pre-sale events just for your VIP customers and online holiday concierge services like product recommendations and gift wrapping - I also met my new hero Jenna Flateman Posner, who reinforced Endear's own outlook on #AI as a tool not to replace humans but rather as one that ensures that we humans never have to do the things we don't like to do, ever again! As she put it: AI Agents can't quit and they don't take vacation, make them do the un-fun stuff! Congrats to Marcus LaRobardiere and the whole NewStore, Inc. team, we're thrilled to have been a sponsor of this inaugural conference, and looking forward to next year!

We asked some of our top customers, ”What’s the #1 retail trend you’re watching this holiday season?” 🥇 And here’s what they had to say. Reformation “The rise of hyper-personalization… from product recommendations to tailored promotions and seamless, cross-channel experiences.” Ganni A/S “Appointment bookings with friends to get [more people] styled in head-to-toe looks before the festive season and upcoming Christmas parties” UNTUCKit “Our Holiday Gifting Concierge. It’s a mostly chat-based service that lets customers get gifting advice, set up gift boxing, and even send a personalized gift message. It also links to our gift card offerings.” Catbird NYC “Personalization… we are looking to convert more of our 1st customers into lifetime customers with thoughtful follow-ups, building on relationships started in our stores.” What are you trying this season? P.S. Get all the insights from our conversation in our holiday ebook, linked in the comments.