EX.CO

🔮 How will #contextual advertising evolve in 2025? 🔮 Our co-founder and CEO, Tom Pachys, weighs in alongside other industry leaders to share predictions about this year's next biggest trends. Full story via John Still for ExchangeWire -> https://hubs.li/Q031xtBp0 #adtech #predictions #innovation

EX.CO, EX.CO, Read All About It! 🗞️ 🌊 We're making BIG waves this week in #CTV and #DOOH with our machine-learning-driven ad server to address outdated programmatic systems. Our ad server expansion brings a smarter approach to maximizing revenue potential across all screens. 🚀 Full story by Dan Meier for VideoWeek -> https://lnkd.in/erQP6JiN #adtech #programmatic #CES2025

EX.CO Dives Into CTV and DOOH With Its AI-Powered Ad Server—Because Why Stop at Video? EX.CO, the machine-learning video platform that already runs the show for the world’s media bigwigs, just decided it’s time to graduate from mere online video. The company’s ad server is now moonlighting as a multichannel programmatic maestro, powering not just Connected TV (#CTV) but also Digital Out-of-Home (DOOH)—because why shouldn’t billboards get a taste of that algorithmic magic? After a year of tinkering, EX.CO is unleashing what it’s calling a “transformative programmatic approach,” which translates to fixing the chaos of fragmented tech and broken programmatic systems in CTV and DOOH. The industry’s been struggling with inefficiencies and wasted revenue like it’s still 2005. But EX.CO’s here to slap some sense into those rusty auction dynamics and give media owners a shot at better revenue. Tom Pachys, EX.CO’s co-founder and CEO, summed it up: “Programmatic tech built for web video doesn’t cut it elsewhere, so we built a smarter, leaner, AI-driven auction system.” Translation: The old manual and rule-based systems are dead—long live machine learning. Here’s the kicker: this ad server isn’t just a nice add-on. It’s powered by EX.CO’s proprietary yield engine, the same tech that crushed it in online video. The platform processes absurd amounts of data faster than a teenager swipes on TikTok, dynamically adjusting auctions in real-time to squeeze out every last cent for media owners. The beta test crew—handpicked CTV and DOOH clients—are already putting the server through its paces, and so far, it looks like EX.CO’s nailed the trifecta: more automation, better fill rates, and a clear path to scaling in channels that once felt like a jungle of inefficiency. So if you’re a media owner tired of watching money slip through your fingers in CTV or DOOH, EX.CO just dropped the gauntlet. And yes, it’s as high-tech as it sounds.

Breaking into 2025 with BIG news from EX.CO! 🎉 We’re thrilled to officially announce the expansion of our ad server capabilities to upgrade #programmatic auctions for CTV and DOOH environments! 💡 Outdated programmatic has plagued CTV and DOOH for far too long. Our solution was developed to redefine unified auction technology, setting a new standard for the industry. ⚡ With our machine-learning-based yield engine, media owners can now drive higher revenue through smarter, automated ad auctions. No more inefficiencies, fragmented tools, and missed revenue opportunities. Check out our announcement -> https://hubs.li/Q031khgl0 Let’s go! 🙌 #CTV #DOOH #AdTech #MachineLearning

📢 Join us at CES! Whether over dinner, drinks, or a meeting in our suite, we can't wait to share our exciting new offerings and discuss everything related to video. Let's make the most of CES together. Set up a time and find out more here: https://hubs.li/Q0300DKY0! 🍷 Michael Myslinski Will Hathaway Tom Pachys Paul Jelinek #ces #ces2025 #adtech #ai #video

ICYMI: Jounce Media’s latest report, “RTB Supply Path Benchmarking,” surveyed the sentiment around programmatic sellers. The result? EX.CO is ranked as the #1 trusted programmatic video inventory seller. 🎉 Don’t just take our word for it—download the report and see for yourself! -> https://lnkd.in/deYtXhau #adtech #videoads #jouncemedia

ICYMI: In partnership with Scope3, we've launched Green Media Products to help advertisers reduce their carbon emissions in direct campaigns and PMP deals. 🌱 Read our latest blog to learn how to gain access to EX.CO’s premium, non-climate risk inventory -> https://hubs.li/Q02_nPrk0 #Sustainability #GreenMedia #DigitalAdvertising #Scope3 #AdTech

👀 2030 may sound far away, but it’s closer than you think. The Association of Online Publishers asked, “Where is digital publishing headed in 5 years?” Alex Dawson-Smith, EX.CO’s Business Development Director (UK & EMEA), shared his insights alongside other industry leaders. 🔮 Check out their predictions -> https://lnkd.in/d59yyWCN #AdTech #Innovation #digitalpublishing

🎙️ #Podcast alert!  Our co-founder and CRO/CMO, Shachar Orren, joined AdTechGod (™) for his latest podcast episode to discuss her entrepreneurial journey and personal path into ad tech, the evolution of publishers’ video strategies, how #AI is shaping the future of video in digital publishing, and more. This is a must-listen! Tune in to hear Shachar’s unique perspective and learn more about where the ad tech industry is headed. 🎧 Listen now: https://hubs.li/Q02_8_MC0 #AdTech #Innovation #Leadership #WomeninTech 

🎉 Ready to play the long game? We’re inviting you to share your boldest predictions for 2025! Drop your forecasts in the comments and forget about them until next December. Starting December 1st, 2025, we’ll repost everyone's predictions daily until Christmas, and you can see if you got it right. Think you can predict the future? Let’s find out! No rewards, just the fun of seeing if you can claim the Ad Tech Oracle title. Ready, set, predict! 🌟 🔮 #2025Predictions #LongGame #FutureForecasts #FunChallenge