Exit Five

There are now 3,000+ B2B marketing pros that have joined our community. Why join a paid community like this? Here are two reasons our staff copywriter (cough Dave Gerhardt) came up with that you can show your boss: 1) Tap Into The Wisdom of 3,000+ B2B Marketers The Exit Five community has become one of the top resources for B2B marketing pros looking for a sounding board outside of work. You can post questions, join discussions on topics covering everything from hiring to strategy to internal marketing, and get feedback on vendors and agencies. Exit Five can be your sounding board. A community of B2B marketers who have been there or are doing the same things you are. 2) It’s Like A Library Of B2B Marketing Questions & Answers If you have a question about B2B marketing, it’s probably already been asked in the Exit Five community. In addition to posting questions and joining in on discussions, you’ll be able to flip through over two years of group history to help you find answers about everything from ABM to MQLs to budgets to everyone’s favorite marketing memes. You can join today at exitfive dot com

Your "one word" is what you want to be known for. It’s your content North Star. So, what’s YOUR one word? Devin Reed, Founder of The Reeder and expert in content strategy, posed this question at Drive in September. He also shared strategies on how B2B marketers can build a strong LinkedIn presence along with: - How to identify your “one word” and dominate your category on LinkedIn. - Why personal LinkedIn profiles drive more reach and engagement than company pages. - A step-by-step framework for creating and distributing executive-led LinkedIn content. Listen to this episode on the podcast now, just search Exit Five.

Good copy is the backbone of good design. That’s why the copywriter—the person deeply rooted in customer research—should guide the design process: 1. The copywriter starts with the heavy lifting: talking to customers, digging into research, and forming a hypothesis. 2. They prioritize the key messages that will resonate. 3. THEN design can bring those messages to life visually. Nail the copy, and great design will follow.

Want to know what always works in B2B marketing? The fundamentals: the story, strategy, ICP, and understanding your audience. Dave sat down with Andrew Davies, CMO at Paddle, to talk about mastering the first principles of marketing. They also cover: - Marketing strategy at Paddle - Managing a team of 30 marketers - Fundamentals of effective B2B marketing - How to structure and scale a marketing team - How to differentiate in a crowded market Listen to the full episode out now on the podcast, search Exit Five.

B2B brands often look the same. Same templates, same ads, same web design. So how do you stand out? Take Clay for example. They’re intentionally different, visually and strategically, and it works. Their use cases don’t just explain what they do, they show WHY they’re different. B2B brands, take notes. ✍

What does it take to be a great marketing leader? Dave sits down with Priscilla Barolo, former Head of Comms at Zoom (for nearly 10 years, including the pandemic) and current Head of Marketing at Neat to chat about marketing leadership. They also cover: - The path from communications to marketing leadership - The challenges of marketing a physical product in the B2B tech space - Building and scaling a global marketing team at a high-growth, remote-first company Full episode is out on the podcast now, just search Exit Five!

What do you do when your CEO or leadership comes to you with random marketing ideas that aren't the right fit? How do you politely say "no" in times like this? Natalie Marcotullio, Head of Growth and Operations at Navattic, shared a 3-step framework for saying "no" during her session at Drive: 1. Ask the Why: What’s the goal behind this suggestion? 2. Swap it Out: If we prioritize this, what gets deprioritized? 3. Let’s Experiment: How can we test this idea with minimal budget or bandwidth? Listen to the full episode on the podcast now, search Exit Five.

The difference between a brand that merely exists and one that truly resonates lies in the final 20%: Embedding identity into every detail of the product and user experience. Memorable brands obsess over this layer of thought – and it's how they go from forgettable to iconic.

To find the right creators and influencers to work with in B2B, you need to be immersed in the channels where your audience already is. In B2B, this often means LinkedIn, certain newsletters, Substacks, podcasts, or even TikTok. By staying active in these spaces, you’ll naturally connect with people who align with your brand and can help you engage your audience on every front.

Big deals hinge on one factor: a vision. Take it from "The Sumo Advantage:" In any strategic transaction, the smaller player must come to the table (to the "sumo") with a clear plan. The larger party won't craft the vision for you. They're not just buying what you’ve built; they’re buying where you’re going, they're buying your plan. When you can articulate that vision, you make it easy for the "sumo" to say yes.