Wynter

Don’t navigate in the dark. Join the Wynter Workshop with Dustin Drees on November 26th and learn how to use customer insights to guide your strategy. 8 am PT | 10 am CT | 11 am ET 100% free event 🗓 Save your spot now, link in the comments.

🏆𝗠𝗔𝗥𝗧𝗘𝗖𝗛 𝗠𝗔𝗗𝗡𝗘𝗦𝗦 🏆 𝗥𝗼𝘂𝗻𝗱 1: Reprise vs Saleo Let's dive into match 1 of our tournament: First, congratulations to the winner: 🏅 𝗦𝗔𝗟𝗘𝗢 🏅 It was a close match, with Saleo preferred by 60% (18) of B2B marketers over Reprise's 40% (12). The key themes as to why participants preferred Saleo: ✅ 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗽𝗿𝗼𝗼𝗳 & 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻 Saleo used extensive customer testimonials from recognizable brands and clear ROI metrics to help with trust building ✅ 𝗖𝗹𝗲𝗮𝗿 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝘃𝗮𝗹𝘂𝗲 Saleo was better able to articulate the benefits of using its solution, along with clear outcomes addressing the needs of different ICPs (presales, sales, marketing) ✅ 𝗜𝘁 𝘄𝗮𝘀 𝗺𝗼𝗿𝗲 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 Participants noted that the overall homepage narrative was more compelling The main criticism I saw for Saleo (its bright pink color scheme) was outweighed by the stronger content and value proposition. In short, 𝗦𝗮𝗹𝗲𝗼 𝗱𝗶𝗱𝗻'𝘁 𝗷𝘂𝘀𝘁 𝘁𝗲𝗹𝗹, 𝗶𝘁 𝘀𝗵𝗼𝘄𝗲𝗱 through testimonials, ROI metrics, and doing its best to demonstrate value at the very first glance. That gained the edge. But it was close. Reprise was praised for its professional appearance and clean design, being clear, concise and direct. 📜 𝗩𝗜𝗘𝗪 𝗧𝗛𝗘 𝗤𝗨𝗔𝗟𝗜𝗧𝗔𝗧𝗜𝗩𝗘 𝗧𝗘𝗦𝗧 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 📜 You can view the entire Preference Test with all 30 qualitative answers at Wynter here: https://lnkd.in/g7kGeHiV See you tomorrow (Thursday Nov 21) for Match 2: Navattic vs Tourial (𝘱.𝘴. 𝘸𝘰𝘯𝘥𝘦𝘳𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘔𝘢𝘳𝘵𝘦𝘤𝘩 𝘔𝘢𝘥𝘯𝘦𝘴𝘴 𝘪𝘴 𝘢𝘭𝘭 𝘢𝘣𝘰𝘶𝘵? 𝘐𝘵'𝘴 𝘢 𝘩𝘦𝘢𝘥-𝘵𝘰-𝘩𝘦𝘢𝘥, 𝘴𝘪𝘯𝘨𝘭𝘦-𝘦𝘭𝘪𝘮𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘵𝘰𝘶𝘳𝘯𝘢𝘮𝘦𝘯𝘵 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘦𝘪𝘨𝘩𝘵 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘣𝘳𝘢𝘯𝘥𝘴 𝘪𝘯 𝘎2'𝘴 "𝘋𝘦𝘮𝘰 𝘈𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘰𝘯" 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺. 𝘜𝘴𝘪𝘯𝘨 𝘞𝘺𝘯𝘵𝘦𝘳'𝘴 𝘗𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘛𝘦𝘴𝘵, 𝘸𝘦 𝘢𝘴𝘬 30 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘣𝘶𝘺𝘦𝘳𝘴 𝘵𝘰 𝘤𝘩𝘰𝘰𝘴𝘦 𝘸𝘩𝘰 𝘵𝘩𝘦𝘺 𝘱𝘳𝘦𝘧𝘦𝘳 𝘢𝘯𝘥 𝘸𝘩𝘺. 𝘞𝘦'𝘭𝘭 𝘴𝘩𝘢𝘳𝘦 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘰𝘧 𝘦𝘷𝘦𝘳𝘺 𝘗𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘛𝘦𝘴𝘵, 𝘴𝘰 𝘸𝘦 𝘤𝘢𝘯 𝘢𝘭𝘭 𝘭𝘦𝘢𝘳𝘯 𝘸𝘩𝘢𝘵 𝘮𝘢𝘬𝘦𝘴 𝘣𝘶𝘺𝘦𝘳𝘴 𝘱𝘳𝘦𝘧𝘦𝘳 𝘰𝘯𝘦 𝘣𝘳𝘢𝘯𝘥 𝘰𝘷𝘦𝘳 𝘢𝘯𝘰𝘵𝘩𝘦𝘳. 𝘍𝘰𝘭𝘭𝘰𝘸 𝘮𝘦 𝘰𝘳 Wynter 𝘢𝘯𝘥 𝘴𝘵𝘢𝘺 𝘵𝘶𝘯𝘦𝘥 𝘢𝘴 𝘸𝘦 𝘸𝘰𝘳𝘬 𝘰𝘶𝘳 𝘸𝘢𝘺 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘰 𝘵𝘩𝘦 𝘤𝘩𝘢𝘮𝘱𝘪𝘰𝘯𝘴𝘩𝘪𝘱 𝘯𝘦𝘹𝘵 𝘸𝘦𝘦𝘬!)

Game is on. 😎

Messaging is like onions - it has layers! B2B Message Layers is a messaging effectiveness framework, based on thousands of message tests we've seen on Wynter. If you want your messaging to convert more customers or get you into more consideration sets, it's got to deliver on these 4 layers. 1. Clarity. What is it? Lead with the category (e.g. marketing automation tool), and then use simple language to make your case. If they don't get it, they lose all interest and nothing else matters. 2. Relevance. Is it for me? As soon as people figure out what a particular tool/company is, they now want to understand if it's for them. Is it aligned with their priorities and challenges at hand? Talk about the pain points, the desired gains you help them achieve, and the use cases. 3. Value. Do I want it? This is about increasing motivation. Here you tease the promised land and paint a picture of the future the customer could have. You make them want it. Because if they're "meh" about it, the game's over. 4. Differentiation. Why you? Once they get it and want it, they're wondering if there's anything better out there. Or if it's a mature category, how are you better than the status quo (category leaders). The more mature and competitive the category, the more you need to focus on your differentiated value. Note that these steps are in order. They don't care about the value until they get what it is. The differentiation doesn't matter if they think the tool is not for them. When you construct your messaging on your home page or elsewhere, focus on one layer at a time.

Guessing what your customers want is risky, but hearing directly from them? That’s where real impact begins. In B2B marketing, gut feelings can only take you so far. Join our next Wynter Workshop with Dustin Drees and learn how to gather honest, actionable insights from your ideal customers—before launching your campaigns. 📅 Tuesday, November 26th 🕒 8 AM PT | 10 AM CT | 11 AM ET What’s in it for you: • Pinpoint customer motivations with Wynter’s most effective tests • Go deeper than surface-level data • Transform insights into clear, next steps Reserve your spot now, link in the comments.

The words you use on your home page cause a significant portion of the visitors to abandon the site. Guaranteed. Which words? You can easily find out today by conducting a message test.

Building a successful business is easy. You just gotta get a few things right. All you need is to 1. pick a market that's big enough, 2. pick the right problem to solve, 3. develop the right solution to solve it that customers love and pay for, 4. choose the right customers to go after, 5. pick the right go to market strategy 6. get the right resources, connections, and team in place to execute it all 7. get the market timing right. 8. continually reinvent yourself every 5 years as needed with market and technology shifts. Easy peasy.

"We tend to value answers over questions because answers allow us to take action, while questions mean that we need to keep thinking. Never mind that asking good questions and gathering evidence usually guides us to better answers." - Dan Ariely

No committee ever built anything great. This includes the home page. Avoid committeezation and doing things through consensus or popular votes. Companies are meant to get shit done. Home pages should also be living being, always evolving. If you change the home page only once a year, it seems like a BIG and IMPORTANT change and thus needs appropriate attention - like committees, lots of meetings, approvals, etc. Optimize the page weekly and everything seems low-stakes. Always choose continuous optimization over one big change.

On most B2B websites, the pricing page is the second most visited page after the home page (beyond blog posts, login pages). It plays a major role in converting browsers into demos and signups. The best pricing pages help further communicate the value prop and add clarity around pricing. How good of a job does your pricing page do? New product: find out with a pricing page test at Wynter. Available now on the dashboard.