First Day

📣 Exciting Announcement: We’re welcoming a Chief Marketing Officer to the team! 📣 We’re thrilled to welcome Drew Videira as our new Chief Marketing Officer! With nearly 20 years in the industry, Drew has a proven record in brand innovation, strategic marketing, and driving growth in consumer goods. Drew brings a wealth of experience from his previous roles. At Beiersdorf, Drew was Head of Marketing of Eucerin and Aquaphor, building customer-focused, global strategies for trusted names in health and skincare. As Chief Marketing & Product Officer at Luminess Beauty, he led marketing and product initiatives, reaching over $100 million in annual revenue through achievements like: - Strategic Product Launches - leading a Disney collaboration that sold out at a major retailer in under 24 hours. - Retail Expansion - driving entry into retailers like ULTA and Walmart. - Digital-First Marketing - leveraging TikTok, Meta Shop, and Amazon to grow brand engagement. Drew’s arrival reinforces our commitment to building an innovative, customer-centric brand in health and wellness. Please join us in giving Drew a warm welcome! 🚀

🌙 Introducing: First Day’s Nighttime Reset - Your New Evening Ritual for Restful Nights and Bright Mornings! 🌙 We’re thrilled to announce the launch of Nighttime Reset Calming Magnesium—our latest wellness innovation, thoughtfully designed as a melatonin-free sleep solution for the entire family! 🌿 Whether it’s winding down after a busy day or prepping for a peaceful night’s rest, Nighttime Reset is there to gently support relaxation and reset your mind and body. With no melatonin, it’s the perfect choice for those looking for a balanced, tranquil evening without next-day drowsiness. ✨ Why Nighttime Reset? - Formulated with clean ingredients and no artificial sugar, no artificial colors or flavors, and no melatonin - Gentle for adults and kids alike—crafted for every member of the family! - Promotes a calm, relaxed state so you wake up refreshed, not groggy - Ideal for adding to your nighttime routine to recharge for tomorrow Because everyone deserves a peaceful night and a bright morning. 🌅 Available now! Head over to our website to learn more about how Nighttime Reset can be part of your family’s wellness journey → https://lnkd.in/eDhcCmgt #NighttimeReset #WellnessForEveryone #BetterSleep #FamilyWellness

As First Day set out to expand its DTC success onto the Amazon marketplace, it faced the complexities of a new platform. Enter Amify by Cart.com—our Marketplace Services team’s expertise, responsiveness and deep understanding of marketplace policies fueled rapid growth for the wellness brand. 🤝 Learn the ins and out of how our team helped First Day secure a top 20 Amazon ranking for its kids' multivitamin and earn a spot on Amazon's coveted Mother’s Day gift list. 💪 Full case study: https://lnkd.in/g_XP63fu #FirstDay #CaseStudy #BrandObsessed #Amazon #AmazonMarketplace #MarketplaceServices #Ecommerce #AmazonSuccess #DTC

Keep an eye out for the Clean Label Project Certified seal on our products. That's right - all First Day products have officially earned the Clean Label Project Certification! This recognition underscores our commitment to providing high-quality, transparent, and safe products for our customers. We’re proud to continue delivering supplements that meet the highest standards of purity and integrity.   #CleanLabelProject #QualityMatters #HealthAndWellness

📣 Exciting Announcement: First Day’s team continues to grow 📣 First Day is excited to announce another stellar new hire as we continue to expand our team! We’re thrilled to announce that Taylor Santucci is joining First Day as our new Head of Operations! With over 10 years of experience, including roles at Kimberly-Clark, FridaBaby, and Nutrafol, Taylor’s expertise in supply chain and operations will be invaluable as we continue to uphold our commitment to exceptional product quality and customer satisfaction. A Georgia Tech-trained industrial engineer, she has driven operational excellence across both Fortune 500 companies and startups, including in the supplement space. Additionally, we’re excited to share that Andrew Coppola will be stepping into the role of Head of Data and Analytics. Since joining First Day in 2021, Andrew’s quantitative skills have been crucial to our success, and in his new role, he’ll continue to support our growth through advanced forecasting, demand planning, and analytics. Join us in celebrating this exciting new chapter for our team! 🚀 About First Day: First Day is a leading multivitamin and supplement brand committed to providing innovative health solutions for individuals of all ages and genders. Dedicated to promoting holistic wellness, First Day offers a diverse range of products designed to support overall health and vitality for your entire family. Discover more about First Day and explore their product line at www.firstday.com.

I’m so excited to share our latest podcast episode with Amanda Liew Hill from First Day ! The First Day team has run COUNTLESS tests on their subscription program over the last two years so I was SO hyped they were open to sharing a bunch of them with you guys. We cover everything from the super simple tests, like the copy on their Cancel button and adding 'lose VIP status' to more complicated tests like building a flow in Klaviyo at different cadences for customers whose credit cards are going to expire in the coming months. We even covered how we build and test features at Stay AI to make sure we're giving brands everything they need to be sucessful. I promise there is something in here for every brand at every level. When you have some time this week, definitely give this a listen.

What a difference a year makes! We can't stop smiling as we compare our team photos from our annual retreats in 2023 and 2024. We are so proud of the growth we've seen and are excited to see what next year looks like. 💛

Experimentation is key to staying agile and innovative in 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲. The patterns of behavior are constantly shifting for your next customer. One minute your next customer can be deep in the weeds of education before making a decision. The next minute they can make a spontaneous buying decision without deep research. 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 represents a paradigm shift in consumer behavior, where your next customer is proactive in seeking information and solutions online. By testing hypotheses, analyzing results, and iterating on strategies, businesses can uncover valuable insights that inform future marketing initiatives and drive continuous improvement. I spoke with Amanda Liew Hill at First Day about how she finds the balance between education and quick decision making in our latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast. The punchline is that it’s always about making sure you’ve given yourself the space to experiment and test the results. If you want to check out 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast I’ve dropped the links in the comments.

Our remote team said they wanted to spend more time together, so we put them on some ziplines in Mexico. 😉 Last week, we whisked the whole team away to Tulum for some well-deserved beach time, planning sessions, celebrating our wins and a lot of fun. Our trip was packed with sun-soaked brainstorming, ziplining, cenote tours, visits to ancient ruins, and plenty of laughs. Want to join the fun next year? Check out our open roles!

📣 Exciting Announcement: We’re expanding our executive team with a new General Counsel! 📣 As First Day continues its exponential growth, we’re thrilled to announce that Daniel J. Franklin is joining the team as our first General Counsel. First Day’s success is a direct result of our values-driven vision, and Dan’s support will help ensure that we maintain the gold standard of quality for our customers as we expand our market and product offerings. With over 15 years of experience, Dan brings a wealth of legal, regulatory, and compliance expertise to First Day. He began his legal career at an international law firm, where he spent more than a decade advising clients in a broad array of complex commercial matters. Later, he served as Deputy General Counsel for a highly regulated consumer products company, guiding it through obtaining coveted FDA product authorizations and eventual acquisition for nearly $3 billion. Dan's arrival showcases First Day’s commitment to building a customer-focused brand that is at the forefront of health and wellness. And his expertise further strengthens our ability to grow rapidly and responsibly, ensuring that our customers’ trust and value are always First Day’s top priority. Please join us in extending a warm welcome to Dan as he embarks on this exciting new chapter with us. 🚀 About First Day: First Day is a leading multivitamin and supplement brand committed to providing innovative health solutions for individuals of all ages and genders. Dedicated to promoting holistic wellness, First Day offers a diverse range of products designed to support overall health and vitality for your entire family. Discover more about First Day and explore their product line at www.firstday.com.