Global Cosmetic Industry

🚨 The beauty industry is evolving fast, and platforms like TikTok Shop and Amazon are leading the charge in reshaping how consumers discover and purchase products. With online beauty sales jumping 11.1% last year and TikTok Shop selling a staggering 370 million beauty products in 2024, the shift to digital-first channels is undeniable. 📈 From generational shopping trends to the rise of social selling, this deep dive explores the challenges and opportunities for beauty brands navigating these changes. Whether it’s the dominance of creator-led content, Amazon’s growing influence, or the innovative ways brands are leveraging platforms like Reddit and Pinterest, there’s no shortage of insights for marketers and industry leaders. 💡 Curious about the trends driving this transformation? Read the full story to uncover how your brand can stay ahead in this rapidly changing landscape. 👇 #beautyindustry #socialselling #ecommerce #tiktokmarketing #amazon

Say hello to **Parëva™ Beauty**, a skin longevity brand powered by Molecur 3—a cutting-edge blend of plant-stem cells (goji, sunflower, and pincushion flower) designed to reverse the look of aging. Backed by transparency and science, Parëva is redefining skincare with clinically driven formulations and full ingredient disclosure. 💡 *Fun fact*: Parëva’s founder, scientist **Smitha Rao**, has over 20 years of experience launching innovative products and is on a mission to create a beauty brand rooted in integrity and trust. Curious about the future of longevity-focused beauty? 💫 Join us at **Beauty Accelerate 2025** to explore the booming trend of skin health and longevity. Industry experts like **Julia Yang** (Euromonitor) and **Morley Willoughby, Ph.D.** (L’Oréal USA) will dive into the science and market opportunities shaping this transformative movement. 👉 Don’t miss your chance to uncover what’s next for beauty innovation. Register now: https://lnkd.in/gRpYkRVZ

Big news from KAYALI! 🎉 Huda Beauty has announced the sale of its ownership in KAYALI, making it an independent company. Founder Mona Monica Kattan will continue as CEO and partner with General Atlantic to take the brand to new heights.🌟 #KAYALI #Fragrance

Creative packaging alert: Listen, many of us take showers that are simply too hot. Well, say hello to smarter #skincare this winter... ❄️✨  The new Dove Shower Sensor Deep Moisture Body Wash isn’t just about nourishing consumers' skin—it’s about protecting it too. With its unique packaging, the bottle alerts users when their shower water is too hot (above 41°C) to help preserve your skin’s natural moisture.  🌿💧 Plus, it’s PETA cruelty-free and comes in 100% recycled plastic.  🛁💙 #DoveCare #SmartSkincare Image courtesy of Dove.

Join us at Beauty Accelerate 2025 for two game-changing sessions:  💡 Julia Yang of Euromonitor International dives into the latest strategies driving sustainable beauty innovation.  💡 Morley Willoughby, Ph.D. presents "Beauty’s Long Game: The R\&D Case for Longevity," exploring cutting-edge advancements in biohacking, cellular rejuvenation, and the future of anti-aging.  These sessions are packed with insights you can’t afford to miss! 🧪  👉🏽 Registration is now open—secure your spot today! www.beautyaccelerate.com 🎥 Watch the video below featuring Julia Yang and Beauty Accelerate's Jeb Gleason-Allured to learn more!

The intersection of beauty and wellness is shaping up to be one of the most exciting trends in the industry. 💄💊 In 2024, the U.S. beauty and wellness market grew 5%, reaching $225 billion. But here’s where it gets interesting: while pure beauty and pure wellness categories grew moderately, hybrid products—like sun care, acne treatments, and shampoos—saw a 6% growth, highlighting the rising demand for offerings that blend beauty and wellness benefits.  Even more impactful? The influence of GLP-1 drugs like Ozempic. Consumers using these medications are spending significantly more on beauty products like skin care, hair stylers, and fragrances in their first year of treatment. This shift points to a growing opportunity for beauty brands to tap into wellness-focused innovations. However, the medspa space tells a different story. While most services remained flat or declined, weight-loss/dietary services surged, reshaping revenue streams for practices embracing GLP-1 treatments.  With wellness spending up 8.5% across households, and 12% among prestige shoppers, the message is clear: consumers increasingly value products and services that make them feel good inside and out. How will your brand respond to this evolving beauty-wellness landscape? 👇 #BeautyIndustry #WellnessInnovation #Trends2024

🚨 Kiehl’s Since 1851 is teaming up with Warner Bros. Discovery for the exclusive The White Lotus x Kiehl’s Resort ReSet Collection—just in time for Season 3 of The White Lotus on Max. 🌴✨ This luxe skin care set is designed for traveling or staycations, featuring TSA-approved sizes of Kiehl’s must-haves + 2 exclusives: 💋 Lip Balm #1 in Mango 💦 Cucumber Spritz Facial Spray Packaged in a White Lotus Resort & Spa tote, it even includes a playful "Do Not Disturb" door hanger to complete the escape vibe. Shoppers can grab the full set for $80—available on Kiehls.com and in stores for a limited time. 💼💄 Images courtesy of Kiehl's #TheWhiteLotusxKiehls #BeautyProEssentials #TravelReadySkincare

💄✨ U.S. beauty sales hit $119B in 2024, with prestige beauty leading the way, growing 7% to $33.9B—making it more than double the size of the next-largest prestige market, China. 🇺🇸🌏 Here are the highlights:   ➡️ Fragrance is booming: Prestige sales up 12%, mass up 9%   ➡️ Masstige skin care shines: Facial care up 13%   ➡️ Hair care is thriving: Prestige up 9%, mass up 3%   ➡️ Makeup: Prestige grew 5%, while mass dropped 3%  What’s next for 2025-2027? Let's keep an eye on this evolving market! #BeautyTrends #PrestigeBeauty #Masstige

Are your skin-lightening and ophthalmic products compliant with Amazon's new guidelines? Amazon recently implemented stricter compliance rules to ensure product safety, especially for cosmetics with active ingredients like hydroquinone. These regulations are essential for both consumer protection and maintaining your brand's marketplace presence. Failure to comply could lead to product removal from Amazon's marketplace. Read the full article here to learn more: https://brnw.ch/21wQHXv #SkincareCompliance #SkinLighteningProducts #OphthalmicProducts #AmazonGuidelines

Come curious and collect insights with these attending beauty brands at #BeautyAccelerate2025! Experts in beauty marketing, RnD, and retail share the latest in: 💡 Packaging 💡 (P)rejuvenation 💡 Longevity 💡 & the future of consumers across generations X-Z. Trending brands are gathering at Long Branch, NJ this March 12-13 for this #futureproofing conference, don't get left behind! Check it out: https://brnw.ch/21wQGjZ