GR7 Marketing

One more for the trophy case! Congratulations to Mongoose on their final award of the year ... a silver Signal Award! The Signal Awards are mission-focused on uplifting the podcast medium by recognizing the most potent, meaningful and unprecedented audio projects being made today. Now in its third year, entrants to The Signal Awards are reviewed by The Signal Awards Judging Academy, an esteemed collective made up of the architects, instigators and trailblazers of the medium. Once a year, The Academy collectively listens closely to thousands of hours of audio, selecting the strongest work to be elevated to the status of award-winning. In 2024, The Signal Awards is recognizing the podcasts that define culture. The shows that have changed our habits, rewritten the script and sculpted our perspectives. Congratulations, again, Mongoose!!!

Congratulations to our client, Mongoose, on receiving a 2024 Silver Davey Award from the Academy of Interactive & Visual Arts! The Davey Awards are the largest and most prestigious awards competition exclusively for the “Davids” of creativity. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets. The Davey Awards may be for smaller companies, but the judges have big reputations. The Davey is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. AIVA members include executives from organizations such as Condé Nast, The Walt Disney Company, GE, Keller Crescent, Microsoft, Monster, MTV, Push, Publicis, Sesame Workshop, The Marketing Store, Worktank and Yahoo! and many more. This award follows a trail of recognitions this year, including a w3 Award (celebrating digital excellence by honoring outstanding work across Websites, Marketing, Video, Mobile Sites & Apps, Social, Podcasts, and Emerging Tech.), a Hermes Award from the Association of Marketing & Communication Professionals), as well as being a finalist for a Listener's Choice Award from The Signal Awards! Please join us in congratulating Mongoose on these amazing achievements!!!

🎙️ New Episode Alert: How AI & Bold Strategies Can Transform Enrollment In our latest episode of The Higher Ed Marketer Podcast, our hosts, Bart Caylor and Troy Singer are joined by Gil Rogers, Founder of GR7 Marketing, to explore how AI and bold strategies are transforming enrollment management. Gil shares insights on overcoming the fear of failure that often holds institutions back and provides actionable tips for higher ed leaders looking to innovate in a rapidly changing landscape. Key takeaways include: ➡️ How to break the "paralysis by analysis" cycle and embrace risk-taking in higher ed. ➡️ The role of AI in creating more personalized and effective recruitment strategies. ➡️ Strategies for navigating the enrollment cliff and rethinking institutional approaches to meet future demands. 🔗 Link to the full episode is in the comments. Don’t forget to follow The Higher Ed Marketer for more insights and practical tips to level up your higher ed marketing game! If you found this episode helpful, share your thoughts in the comments or tag a colleague who might benefit. 👇 This episode is sponsored by Caylor Solutions and Ring Digital. #HigherEd #HigherEdMarketing #EnrollmentManagement #AI #Innovation #Podcast

Congratulations to our client, Mongoose, for receiving a silver w3 Award for their support of the FYI: For Your Institution podcast! Established in 2005, the w3 Awards celebrate digital excellence by honoring outstanding work across Websites, Marketing, Video, Mobile Sites & Apps, Social, Podcasts, and Emerging Tech. The w3 Awards is sanctioned by the Academy of Interactive & Visual Arts (AIVA), an invitation-only body consisting of leading digital marketing and creative experts and all-around luminaries. AIVA members come from organizations such as Publicis Sapient, Walt Disney Studios, Meta, Netflix, LG, IBM, Amazon, NASA/Jet Propulsion Laboratory, Wired Magazine, R/GA and many others. This has been such a fun and educational project. While we are stepping back from producing this podcast at the end of this season, we are eternally grateful for the opportunity to drive so many amazing conversations forward! Check out Mongoose's award listing here: https://lnkd.in/e4g4Yh-5

When I began my journey in college admissions 16 years ago, I was driven by a simple yet powerful goal: to make a positive impact on students' lives. Little did I know that one of the key figures who would shape my approach to this profession was Gil Rogers, Founder and Principal at GR7 Marketing. I first crossed paths with Gil back when I was just starting to explore new ways of reaching students. At the time, ZINCH was a revolutionary platform, and Gil was one of its early adopters and evangelists. It wasn't just the technology that impressed me—it was how Gil helped me unpack Zinch's tagline, "Right Student, Right Message, Right Time," and translate it into actionable strategies that truly improved enrollment outcomes at my institution. Gil has always been ahead of the curve, consistently identifying how our profession needs to evolve to meet our ideals. His forward-thinking mindset has been a guiding force in my career. Whether it's seeking his insights, following the path he's blazed, or simply enjoying a conversation over coffee at an outdoor patio in Chicago, Gil has been a source of inspiration and mentorship. Recently, Gil was featured on the "Changing Higher Education" podcast with Drumm McNaughton, where he discussed how the concept of the enrollment funnel has shifted, with students now driving the process. His new way of thinking is something I believe every professional in our field should hear. 🎧 Listen to the episode here: https://lnkd.in/ga2FH3ma If you're passionate about college admissions and looking to stay ahead of the curve, I highly recommend giving this a listen. P.S. Who has been your guiding light in this profession? Let’s celebrate the mentors who’ve shaped our paths.

I am excited to announce that I'll be presenting at Capture Higher Ed's free virtual conference for recruitment marketing leaders and professionals! #INNOVATE2024! Join me on October 17 at 12:10 PM ET for my session titled "Failing Forward is Better Than Falling Behind". I look forward to sharing insights and networking with industry experts. Don't miss it! You can register for the conference here 👉 https://lnkd.in/evxff2hm #Presenter #HigherEd #CaptureHigherEd #INNOVATE2024 #RecruitmentMarketing #EnrollmentManagement

It's been a long road, but the content marketing train is paying off for my clients at Ease Learning! - Increase in quality website traffic ✅ - Measurable impact on meetings and demos ✅ - Momentum and growth in organic social engagement ✅ It takes a village at GR7 Marketing! Thank you to Rita Winthrop, Chris Coia, Sonar Digital, Brittany Thompson, and Lara Carnevale for being the Ease dream team!

🎙️ We’re thrilled to share that our CEO and co-founder, Emily Chase Coleman, recently appeared on the Wisdom of Women podcast with Sherri Hilton, MBA! In this episode, Emily dives deep into her journey as a successful entrepreneur and co-founder of HAI Analytics, sharing insights on: ✨ Navigating a male-dominated industry ✨ The power of mentorship and self-belief ✨ Gender parity in salary negotiation ✨ The challenges of work-life balance and college enrollment As a mother, entrepreneur, and advocate for women, Emily’s story is an inspiring example of what it means to defy norms, harness natural joy, and lead with authenticity. Whether you’re a parent preparing for the emotional journey of sending your child to college or a young woman aiming to make your mark in a challenging field, this conversation is full of valuable takeaways. Don’t miss this enlightening chat on the power of believing in yourself and challenging preconceptions. Tune in to the episode now and let’s continue to support and empower women in every field! 💪 🎧 Listen here: https://lnkd.in/d85Fg_93 #Leadership #WomenInBusiness #Entrepreneurship #Mentorship #DiversityAndInclusion #HAIAnalytics #HigherEd

I’m on a mission to help edtech startups and institutions of higher education talk to each other better. To accomplish this, I have an opening for a month-long #B2BMarketing for #EdTechStartups “boot camp” for October! At the end of this one month engagement you’ll receive: - A comprehensive assessment of your existing strategies and tech stack - A 6-12 month punchlist of key steps to right size your marketing plan for your organization - A content plan tailored to your company designed to engage and convert your ideal prospect. As we rapidly approach the end of Q3, I’m sure there are many folks grasping for how to close the year strong while also righting the ship for next year. If you find yourself in this situation, this bootcamp may be the right thing for you! Care to learn more in a commitment and pressure-free environment? Send me a direct message and let’s chat!

This week on the FYI: For Your Institution podcast, host Gil Rogers is joined by Suzan Brinker, PhD from Viv Higher Education! She shares some insights from her forthcoming book titled "Pass Fail: The Urgent Need for Strategic Leadership in Higher Education" as well as discusses some of the key challenges facing higher education leadership; including the importance of strategic marketing, and the balance between mission and revenue. Check out the preview below and follow the link in the comments for the full conversation!