Viv Higher Education

💫 Higher ed marketers: Apply now for Viv Academy 💫 Our team at Viv Higher Education is incredibly passionate about higher education and helping colleges and universities figure out how to communicate the right message to the right audience at the right time so that this institution can grow and thrive into the future. That's why we're so excited to launch Viv Academy, an eight-week, cohort-based training program for higher ed marketers. Participants will learn the ins and outs of higher ed marketing strategy and best practice implementation from everything we've learned at Viv over the last five years. Here is what you need to know: ✅ The program will take about 5-7 hours per week to complete, including asynchronous work on our LMS Kajabi and a weekly live session on Mondays at 2 p.m. ET. ✅ We will select 6 to 8 participants per cohort, running those four times a year. ✅ Participants will receive $1,000 upon completion of the course, along with a certificate of completion. ✅ Stand-out participants will receive offers to work for us freelance or full-time. Again, I am incredibly excited to launch this initiative. Today is the official deadline to apply for our January - March cohort! We have some outstanding applicants and are excited to kick things off with them next month. Are you interested, and didn't you know about this until today? No worries, we will consider applicants until 5 p.m. ET on Friday, Dec. 13! The link to learn more and apply is in the comments.

Ok friends, here is everything you need to know about Viv Higher Education at AMA Higher Ed in Vegas! We’ll be at Booth #403—come find us there to grab a wellness kit, make a friendship bracelet, and enter our raffle for four Headspace subscriptions! We can't wait to chat with you, whether you want to talk shop, explore hiring us as your agency, learn more about our new recruiting program Viv Academy, or just find some connection in an overwhelming and sometimes cliquey setting 💫 Be sure to join us on Tuesday at 10 a.m. for our presentation, Hits Different(iated): Crafting Higher Ed Marketing that Stands Out, featuring myself, Audra D., and Dana Cruikshank, MPH. And if you want to catch up away from the booth, reach out to me —I'll buy you a drink! Can’t wait to see everyone!

Calling All Higher Ed Marketers! Are you really standing out to Gen Z and Alpha? Blending in is NOT an option. These students are 🎶  never ever ever getting back together with traditional marketing tactics—they're looking for authenticity, value alignment, and a brand that truly fits their world. If you’re at #AMAHigherEd in Vegas this year, don’t miss our session: Hits Different(iated): Crafting Higher Ed Marketing That Stands Out. Join Suzan Brinker, PhD and the team from Viv Higher Education as we break down a 4-prong strategy that blends: 1️. Brand Anthropology 2. Competitor Analysis 3️. Student Demand Insights 4. Labor Market Data You'll walk away with real, actionable insights and a new approach to reaching today’s students. Don’t just market—connect. Catch us live and learn how to hit different(iated). Stop by our booth to make a friendship bracelet! #HigherEdMarketing #GenZ #AMASymposium #HigherEducation

🎉 We are beyond excited to welcome Dana Cruikshank, MPH to the Viv Higher Education team as Vice President of Growth!! 🎉 Audra D. and I met Dana in 2022 at AMA, and all three of us say we have thought back to our fun and insightful conversation frequently since then. Recently, we had the opportunity to consider Dana for a full-time position on our team. When we met with him, we again fell in love with his quick mind, sense of humor, incredible insights about higher ed, and empathetic leadership style. Bringing a background from the National Science Foundation, Virginia Tech, Vision Point Marketing, and the EdTech venture UQ Solutions, Dana will help Viv define our 2025-2030 growth strategy and make it a lot of fun to achieve it together. Welcome, Dana! The future is bright 💫

So proud of you, Audra D. 👏

Alejandra Lopez has done it again! She's spoiling you all rotten with a super detailed guide to creating impactful, differentiated, and authentic higher ed marketing ads. In addition to her easy-to-follow breakdown of the steps you and your team can take to create ads that stand out, she has included a bunch of examples to illustrate exactly what makes an ad hook a prospect. Thank you Ally for the hard work you put into this. #HigherEd is lucky to have you!

Our approach to organizational alignment at Viv Higher Education is rooted in conflict resolution strategies and skills. This is because conflict resolution interventions have the power to transform misalignment through respectful listening and dialogue, empowering people to work for a common vision.

This month, five years ago, I decided not to return from maternity leave to my Director of Marketing role at Northeastern. Nora was my second baby. Six weeks into her life, I realized I couldn't do it: - The long Boston commute. - The 10+ back-to-back meetings all over campus. - Feeling out of touch with the mission and a direct impact on students. - The insane cost of full-time infant care. I'd had an entrepreneurial inclination for a while, and moving to Boston from Penn State in early 2019 only intensified it. But without Nora, I would have lacked the courage and impetus to pursue it. I didn't want to miss all that time with her. I told myself I would try consulting for two years, maybe write a novel for fun, and if it didn't work out, I could always get another job. Five years later, anytime I tell Viv's origin story (including the unexpected pandemic hurdles less than six months in), I say how grateful I am to Nora for setting me on this path: - We've built a fantastic team. - We work with institutions of all types and sizes in New England, the US, and even globally. - And I get to live out my passion for higher ed on my terms. It has not been easy. There have been numerous bumps, detours, and setbacks. But five years in, I've settled into this entrepreneurship thing enough to relish the journey for all that it entails—bumps included. Below is a picture of us hiking around Walden Pond in October of 2019, the month Viv Higher Education was officially founded :)

Our quarterly Viv Higher Education newsletter went out last week. It is packed with tools to help higher education marketing teams prioritize strategy this upcoming academic year. Highlights include: 💡 Alejandra Lopez' guide on creating higher ed ads that stand out in the sea of sameness 💡 A super robust transformation story creator cheat sheet, organized by audiences and stages of the funnel 💡 A budget calculator for Google search campaigns Daniel Phonelath has created the newsletter in landing page form so you can all read it and added a way to add your info to get future editions. https://lnkd.in/eeucDvqt

Thrilled to have you on board Kate Jackson-Meyer, Ph.D. 🎉 !