Greenough Communications

What a milestone! 🎉 Greenough Communications earned recognition on Ragan Communications and PR Daily’s Top Agencies list! 🚀 This honor puts us among the industry's most innovative and impactful PR and communications agencies — and we're thrilled to receive this recognition.   From creative strategies to big client successes, this award is a reflection of our incredible team's hard work and creativity.   A massive thank you to our clients, partners, and team for making this achievement possible!!🥂   Read more about this recognition and see the full list of honorees:  https://lnkd.in/eB3xvXEU   #PRAwards #TopAgency #PRDaily #TeamAchievement #Communications #PR #MakingMoments

With a new year, new administration, and new forces at play, it’s critical to think ahead.   At Greenough Communications, we’re keeping a close eye on the major inflection points shaping 2025—policy, regulation, and innovation—and we know our clients are, too. Staying ahead means planning, positioning, and messaging effectively around the forces that will define the year ahead.   That’s why we wanted to highlight a unique opportunity: Axios’ new AM Executive Briefing membership. This exclusive series offers deep insights into the changes that will impact businesses, industries, and society.   🔑 Key Topics to Be Covered: 📜 The Policy Agenda: What’s coming next, and how businesses should prepare. 💰 The Tax Fight: Strategies for navigating proposed tax changes. 🤖 AI Evolution: The impacts of innovation and regulation. 🔋 Energy: New opportunities in expanded production and sustainability. 🩺 Health: Trends shaping healthcare policy and innovation. 📈 Winners and Losers: Who will thrive—or falter—amid historic change?   This six-month membership includes virtual briefings with Axios co-founders Mike Allen and Jim VandeHei and follow-up reports that provide a clear roadmap to navigate this evolving landscape.    If you’re a leader looking to position yourself and your organization for success in 2024, this is a must.   📩 Learn more ⬇️!

Changes abound across industries, and we're working in lockstep with our clients to position them strategically amid this flux. That may include quick #trendjacking on the latest news or thoughtfully crafting a statement JUST IN CASE that question comes up in this week's interview, but one thing is certain - our clients know they can count on us amidst the uncertainty. Read our latest newsletter now to see tips from Jack Levy on navigating this media landscape and positioning your experts as a resource, B2B marketing trends for 2025 from Amanda Figueroa, and a Q&A with Kenneth Craig on the elevated importance of executive visibility. Plus, peep some of our recent client coverage where leaders from Foley Hoag LLP, HFS Research and BioBuilder Educational Foundation offer hot takes on the FDA, regulation changes on AI, and MA's #MCAS decision. ⬇

The Greenough team was proud to support our client Rivermoor Energy with the opening of the country’s newest #EV fast-charging hub in Deerfield, MA. In just 10 and a half months, Rivermoor and the Town of Deerfield partnered and executed on the construction of this new parking lot that includes four new EV chargers, plus the installation of permeable asphalt and rain gardens, all funded by a $2.46 million federal Charging and Infrastructure (CFI) grant.    On November 15, we celebrated with a ceremonious ribbon cutting at the new charging site joined by state officials from Congressman Jim McGovern’s office, State Representative Natalie Blais’ and State Senator Jo Comerford’s offices, and leaders at the Federal Highway Administration, Joint Office of Energy and Transportation, MassDOT, and Eversource Energy. This installation is monumental, as it marks the first CFI grant project to be completed in the Eastern United States and is also compliant with the National Electric Vehicle Infrastructure (NEVI) Program.   Congratulations to all who had a part in this project, including Autel Energy, Eaton, Rexel Energy Solutions USA, and Weston & Sampson Engineers (photo credit). To learn more, check out John H. Tourtelotte’s, Founder and Managing Director of Rivermoor Energy, conversation with the Boston Business Journal (linked in comments).    If you are traveling for the #holiday season, be sure to check out this EV charging hub off I-91!

Calling all #digitalhealth #startups! If anyone in my network wants support with their application—a fresh set of eyes, a brainstorm, insight on what's been selected at ViVE in the past—I'm happy to help! This is a very exciting opportunity to breakthrough on a big stage. Nikki Festa O'Brien ❇️ and I will also be attending ViVE this February so if you plan to go and would like to sync up, shoot me a message!

Ever wonder how experts end up providing commentary on breaking news almost as soon as it happens?! Spoiler: there's probably a PR team working diligently in the background to make this successful #trendjacking happen. On our blog, Jack Levy took a break from pitching the media to share his top tips for landing this approach. From keeping your comments "hot, fresh and new" to staying flexible and acting quickly, read his blog for tips to stay ahead in today's rapidly moving news cycle. https://lnkd.in/eqVUNKpA #mediatips #mediarelations #agencytips #jackattack

Thinking about what the election results could mean for #AI regulations? Christopher Escobedo Hart, partner and co-chair of the privacy and data security practice group at Foley Hoag LLP, broke down what we might expect with Techstrong.ai ⬇

Drumroll please… 🥁🥁🥁 Today while in the office, we are THRILLED to celebrate the promotion of Kenneth Craig as our new Head of Executive Communications & Visibility! Anyone who has worked with Kenneth knows the thoughtful and strategic approach he takes to executive positioning, training and external presence. This role recognizes his expertise in this space, and offers additional resources for our clients looking to improve their executives’ presence. Congratulations, Kenneth!

⚡️ Another shakeup in the search landscape has arrived—and it has marketers on the edge of their seats!  📣 OpenAI announced the addition of a search engine directly inside the ChatGPT apps and website, introducing a new era for search and raising questions—and opportunities—across industries. 💡 Following the unveiling of the engine, Botify's Global VP, A.J. Ghergich, connected with Ina Fried to discuss this change amid evolving consumer behaviors and the implications it may have for businesses being found online. 🤔 Why are consumers so drawn to the new engines? #GenAI tools like #ChatGPT are changing the game, offering not just search results, but tailored answers that evolve based on user interactions and they are much more conversational in nature! 🎯 Though the search landscape can feel like a moving target, consumer intent remains unchanged, and the fundamentals marketers have come to know are still critical for a go-forward strategy. ⚠️ This new development won't only impact #marketing, it's also going to impact #PR and #communications! ChatGPT's search interface opens new doors for PR professionals to get immediate access to news and key insights nearly instantaneously in an incredibly digestible way. Expect to have more access to data and industry news, with context, faster than ever. More on OpenAI's new search engine below 👇

The ~spooky edition~ of the Greenough Communications' newsletter is here, and chock full of exciting agency updates, insightful event takeaways, and essential learnings from our clients. Read the newsletter now for... 🚀 The LAUNCH of Greenough BrandLab! This dedicated extension of our services offers a tailored approach to brand building, from seasoned brands to start-ups still finding their voice, to help captivate and engage target audiences. 💡 Insights from Christine Williamson, head of our Climate Transition and Business Services practices, on the biggest forces at play in the global energy transition and our predictions for the green economy. 🌎 Key takeaways from Greentown Labs Climatetech Summit, thanks to Christine, Jack Levy and Emily Fang. The big takeaway? Solving the climate crisis is about the breakthrough technologies, but it’s also about redefining how we are communicating in the space. 🌻 An insightful Q&A with Kerry Love 🌻, the co-founder and CEO of Sunflower Therapeutics, on how purpose has driven her career choices (and how amplifying her work also reminds us of the purpose in ours). Happy Halloween, and happy reading!