Gusto

Winter is here, and Penny the Pig is bundled up in her coziest hat and scarf. ❄️ Stay warm and let’s end the year with a bang 💥

Gusto has been named the No. 1 Payroll Software by G2 for Winter 2025—and that’s not all: 💯 We achieved a perfect 100/100 satisfaction score 🥇 We’re also #1 in Small Business Core HR and Benefits Administration This recognition is a testament to our mission: making it easier for founders and entrepreneurs to support their teams and grow their businesses. To the 300,000+ small businesses who’ve chosen Gusto: thank you for trusting us to help you build something amazing. 

Big news for U.S. small businesses! We’re thrilled to announce that Xero is launching an all-in-one payroll solution powered by Gusto Embedded. Managing payroll can be complex and time-consuming. With Xero’s new deeply embedded payroll offering, U.S. small business customers will soon be able to: ✅ Pay their teams seamlessly, without juggling multiple logins. ✅ Get full visibility into payroll, cash flow, and operations—right within the Xero platform. ✅ Save time with automated processes that reduce manual errors and stress. This partnership marks a significant milestone: bringing together Xero’s trusted accounting platform with Gusto’s expertise in payroll and compliance, built over a decade of serving 300,000+ small businesses. As Vikram Grover, EGM of Global Partnerships at Xero, puts it: “We’re excited to extend our partnership with Gusto and offer its best-in-class payroll services directly to our small business customers, all through the same platform they already love.” When small businesses thrive, we all win. 🎉 Read more from Tomer London about this partnership and how it will make life easier for small business owners: https://lnkd.in/eaP7Tujd

💼 Running a business means juggling countless tasks: Managing schedules, offering benefits, planning for retirement, and the list goes on. That’s why we’ve launched Feature Focus: a monthly series highlighting Gusto’s newest product updates to help you work smarter, not harder. This month’s highlights, narrated by Andrea (Dre) García-Vargas: ⏰ Shift scheduling 🇺🇸 Health benefits in all 50 states 💸 Solo 401(k) plans ...and more. Check the full list of updates here: https://lnkd.in/edvDE8qQ

Did you know? 25% of small business owners are already using generative AI, and another 33% are experimenting with it. Here’s the kicker: Businesses using GenAI report a 45% easier time hiring compared to those that don’t. Catch Gusto’s senior economist Nicholas Tremper breaking it all down with Yahoo Finance's Brad Smith: https://lnkd.in/eP25KKwF

Starting a business with your best friends isn't always a recipe for success. But it's working out well for ABCD & Company, a Rockville-based events and marketing firm. Amber, Brittanye, Corey, and Durecia - ABCD - met in college at Howard University and have been in business together for more than 10 years now. Here's how ABCD & Company grows with Gusto. #baltimorebusiness #baltimore #smallbusiness

Running a small business means juggling a lot - and products built for entrepreneurs need to simplify, not add to the chaos. 🎙 On the Product Thinking Podcast with Melissa Perri, Tomer London, Gusto co-founder & Chief Product Officer, dives into: • How Gusto started with payroll—and why focusing on a minimum lovable product was key to scaling • The emotional toll small business owners face—and how Gusto listened to their needs • Lessons for building tools that small businesses love to use 🔗 Catch the full episode here: https://lnkd.in/e_JiTSrQ

Small businesses using AI are seeing big results: 💼 45% better hiring success 🌟 Employees are 44% more likely to exceed expectations 📊 Millennial & Gen Z founders lead adoption Get the latest insights on GenAI's impact in the latest report by Nicholas Tremper: https://lnkd.in/dK5CHcH2