HomePros

🎄🎅🎁 We got festive in the Twin Cities at our final sales meeting before the holiday break! The energy, teamwork, and holiday spirit were on full display with some colorful cheer. We are grateful for this amazing group and everything we've accomplished together in 2024. Wishing everyone a joyful holiday season filled with warmth, laughter, and success! 🎉 #Teamwork #HolidaySpirit #SalesSuccess #HappyHolidays

📬 The Power of Print in a Digital World: Direct mail drives customer engagement and amplifies brand storytelling. More brands are embracing direct mail catalogs this holiday season, as highlighted in the article below. "...the resurgence of the print catalog is due to the fact that more e-commerce brands are looking to leverage offline channels to increase touch points with potential new customers. A catalog costs about $0.75 on average to produce and mail. 'That’s much cheaper than most digital ads these days,' Wong said [of marketing firm Belardi Wong]. "Increasingly, brands are leaning into more lifestyle and location-based photography as opposed to product shots associated with mail catalogs. 'There is an element of aspiration and inspiration in a catalog that you don’t get in a Google search or small digital photo,' Wong said. “There is less item density and copy and more white space for storytelling.” HomePros delivers this impact for home improvement and lifestyle brands, connecting with readers in their homes through our beautifully designed direct mail magazines that attract the eyes of our hand-picked, income-select audience. While we embrace digital marketing's reach, we also stress the unique touch of print for building deeper, lasting connections. https://lnkd.in/gx2T-_9R Ready to elevate your strategy? Let's talk! 🚀

From humble beginnings as clickable banners in 1994 to today’s AI-powered, personalized ads, banner ads have been pivotal in shaping digital marketing. 📢 30 Years of Banner Ads: Evolution, Challenges, and What’s Next? As highlighted in a recent Forbes article, their resilience lies in adaptability—from programmatic targeting to native integration. "...the banner ad has remained digital advertising’s reliable workhorse, and even today, display advertising (including banner ads) is only bested by search advertising for revenue share, generating $66 billion in 2023." At HomePros, we embrace these insights to craft smarter, privacy-conscious campaigns that resonate with modern audiences. Let’s celebrate banner ads as a cornerstone of innovation and a tool to engage without disrupting! Read the full Forbes article at: https://lnkd.in/g85-rtmx #DigitalMarketing #BannerAds #AdvertisingInnovation

Harvard’s Joint Center for Housing Studies predicts a turnaround for home improvement spending by mid-2025. 🏠 🚀 While growth had recently slowed, remodeling investments are expected to increase, with annual expenditures estimated to reach $477 billion by late next year. This resurgence is largely driven by rising home values and stronger housing market activity. For more information on these findings, check out the full report from Harvard https://lnkd.in/eTXQ2yQp

Don’t solicit fake reviews from your friends, family, or employees! The FTC’s new rule on endorsements and testimonials—effective October 21, 2024 (TODAY)—brings stricter guidelines for online reviews. It prohibits fake reviews, undisclosed employee testimonials, and suppressing negative feedback without valid reasons. Transparency is essential for maintaining consumer trust and integrity, especially in the home improvement space. At HomePros, we’re committed to keeping businesses informed on important updates. While it may be tempting for new businesses to get those early reviews from friends or family, it’s unethical—and could backfire. Stay authentic! Read more at the linked article.

🌍 Ever wish your marketing could hit the right people at just the right time? With Geo-Fencing and Device ID Targeting, you can! These tools allow you to create virtual boundaries around real-world locations, so you can reach your ideal customers based on where they've been, where they live, or even what they’re interested in. 📱✨ Curious about how it works and how you can use it for your home improvement business? Check out our latest article on leveraging this powerful technology for precision marketing and real results! #GeoFencing #DeviceIDTargeting #LocationBasedMarketing #HomeImprovement #SmallBusinessMarketing #DigitalMarketing

It's not often that we think about the GLOBAL home improvement industry, but the trends seem on par with the united states. The global home improvement market shrank by 3.9% in 2023, reaching €667 billion, following a period of significant growth between 2019 and 2022. Most regions, including North America and Europe, experienced declines, with Asia-Pacific, especially China, as the only major region showing growth (+9.1%). The downturn was attributed to multiple global crises affecting the industry, particularly after the pandemic-driven boom. The data comes from the Home Improvement Report Retail Worldwide, which covers trends across 72 countries. Source: https://lnkd.in/gbKkMuHQ In 2022, the U.S. home improvement market experienced growth, largely due to people investing in home renovations through the pandemic. However, in 2023, the market began to shrink, primarily due to inflation, rising interest rates, and economic uncertainty, which limited discretionary spending. Growth slowed, and some sectors within the industry saw declines. For 2024, forecasts remain mixed, with potential recovery depending on the broader economic landscape and consumer confidence stabilizing. How are you adapting your business strategies to navigate rising costs and economic uncertainty? Are you focusing on consistent marketing, customer retention, new services, or something else?

🚨 The Cookieless Future is Here! 🚨 With Google phasing out third-party cookies for Chrome, it’s time to rethink your ad targeting strategies. The shift to a cookieless world means new ways to reach your audience while respecting privacy. But don’t worry, we’ve got you covered! 💡 #DigitalMarketing #AdTech #CookielessFuture #GoogleAds #UID2 #Privacy

🚀 Over 80% of buying journeys start on search engines! 🚀 With platforms like Google constantly evolving and advertising costs rising, how can you be sure your search ads are performing at their best? 📈 Understanding your search ad benchmarks—like conversion rates and cost per lead—is crucial, helping you make smarter decisions and improve results.    Key benchmarks for Google Ads in 2024:      The average click-through rate is 6.42% which is an increase for 86% of industries. Home & Home Improvement is lower at 5.59%, although year over year, it’s had a big increase, up 16.46%.    Best CTR averages:  Entertainment 13.04%  Sports & Rec 9.66%  Real Estate 9.2%     Lowest CTR averages:  Attorneys 5.3%  Dental 5.38%  Home Improvement 5.59%     Cost per click increased for 86% of industries: average CPC $4.66. Home & Home Improvement average CPC is $6.96.     Lowest average CPCs:  Entertainment $1.72  Travel $1.92  Real Estate $2.10     Highest average CPCs:  Attorneys $8.94  Home Improvement $6.96  Dental $6.82     Average conversion rate across all industries is 6.96%.  Home & Home Improvement is above average at 8.62%.    Highest conversion rate increases:   Fashion & Jewelry +112%  Employment +80.97%  Restaurants +72.16%     Biggest conversion rate decreases:  Finance & Insurance -32.40%  Dental -19.57%  Attorneys -19.46%      Average cost per lead (CPL): $66.69.  Home & Home Improvement average cost per lead is $82.27.    Lowest CPLs:  Automotive Repair $27.94  Restaurants $29.67  Pets $34.81     Highest CPLs  Attorneys $144.03  Furniture $119.10  Employment $117.92      These stats and paraphrased text came from the article, "Google Ads Benchmarks 2024: New Trends & Insights for Key Industries"  Author: Susie Marino  https://lnkd.in/e6Srzdbr    #digitalmarketing #googleads #searchads #conversionrateoptimization #PPC #ROI #adtech #benchmarks    Ready to optimize your ads and maximize ROI? 💡 Let’s talk data-driven strategies!   

Unlock long-term growth with Local SEO! 🚀 This game-changing strategy can boost your business visibility and drive local customers to your phones and/or door. #LocalSEO #Marketing #BusinessGrowth