Influential

Last week, Influential joined forces with Publicis Groupe to host an incredible event at #PEAKNYC on the 101st floor of Hudson Yards New York. Over 150 senior marketers and agency executives gathered as we explored evolving influencer marketing strategies through insights from top voices across sports, entertainment, and brand marketing. Our Influential Voices special guests included Jerry Rice, who shared perspectives on athletes as influential storytellers, and Eva Longoria, discussing her dynamic career and impact. A standout diversity panel led by Influential’s Head of Ethical Media, Latarria Coy, brought together creators Adam (Adam W) Waheed and Tyshon Lawrence alongside L'Oréal’s Neahle Jones and Danisha Lomax from Digitas North America, diving into the power of inclusivity in brand storytelling. Thank you to everyone who made this event so impactful!

We’re proud to have partnered with Forbes for a third consecutive year to curate the Forbes Top Creators List. This list highlights the talent, creativity, and influence of individuals across platforms who are setting new trends and driving conversations in the creator economy. As quoted in Forbes, “The influencer industry is estimated to be worth $250 billion today, and Goldman Sachs predicts it will grow to nearly $500 billion by 2027." A huge thank you to everyone who helped bring this to life. Please join us in celebrating the most innovative and impactful creators shaping the digital landscape today! https://lnkd.in/ewCaUj_j

To see how brands and creators are utilizing these October trends, tap the link below! 🍂 💅 🎃 👻 https://lnkd.in/gukqyHgt #Influential #SocialMedia #SocialMediaTrends #OctoberTrends #BrandStrategy #ContentCreation #InfluencerMarketing #Halloween2024

We’re thrilled to share the latest episode of the HeadRoom Podcast with Rod Berger PsyD, where he dives into the story of our CEO, Ryan Detert, and the recent game-changing acquisition of Influential by Publicis Groupe! Hear firsthand how Ryan’s vision transformed Influential from a startup in 2013 into the world’s largest influencer marketing company. Listen to the full episode here to learn more: 🎙️ https://lnkd.in/guYyh6AZ #Influential #HeadRoom #Podcast #InfluencerMarketing #PublicisGroupe #CreatorEconomy 

🍎 Advertising Week 2024 Recap 🍎 Our time in NYC was filled with meaningful conversations and connections at #AdvertisingWeek2024! Here are some of the highlights: 🥇🤝  Helen Lin, Chief Digital Officer at Publicis Groupe, was joined by Olympic Gold Medalist, Suni Lee, Bing Chen, and Alexander Dao for an incredible on-stage discussion. Helen spoke about Publicis Groupe’s Once & For All Coalition, stating, “The best way to have an impact is by letting others tell your story,” which led to a conversation about their recent acquisition of Influential. 🎤💡 Ryan Detert sat down with Meta’s Nicola Mendelsohn CBE and Vivian Tu to explore meaningful connections in the creator economy and why brands need creators in order to stay relevant. 📈✨ Kim Iadevaia moderated a thought-provoking discussion with Reckitt's Erin Feeley and Zenith's Heather Sparks. Together, they explored strategies for driving authenticity in influencer collaborations while maximizing results, emphasizing the significance of genuine connections between brands and audiences in this ever-evolving space. 👩💼💬 The Female Quotient and Influential hosted a roundtable discussion titled "Beyond the Feed: Creators as Entrepreneurs," bringing together creators and brand leaders to examine the dynamic relationship between these two essential roles. We hope everyone who joined us had an amazing time! And for those who couldn’t make it, we hope you catch up on the valuable insights from the week. #AdvertisingWeek #InfluencerMarketing #Influential #CreatorEconomy

Ready to supercharge your creator marketing strategy on TikTok? 🚀 Catch Influential’s Ryan Detert, TikTok’s Moritz Bartsch & Mandy Mao, and Adobe’s Aubrey Cattell at #AdobeMAX for TikTok’s breakout session. Key discussion topics include: 🛠️ Innovative tools that simplify and accelerate content creation. 🔥 Leveraging emerging trends and technology to maximize your creative and marketing efforts. ⭐️ How TikTok can help drive your brand’s performance goals. Hope to see you there! #Influential #AdobeMAX #TikTok #CreatorEconomy

Influencer marketing continues to be a pivotal topic in today’s marketing landscape, and on Day 3 of our Marketing Leadership #BISummit hosted by Amazon Web Services (AWS) during Advertising Week in New York, we had the privilege of hearing from industry experts Reckitt’s Erin Feeley and Zenith’s Heather Sparks. Joined by their moderator Influential’s Kim Iadevaia, they explored effective strategies for driving authenticity in influencer collaborations while maximizing results, emphasizing the importance of genuine connections between brands and their audiences in this ever-evolving space. 📢 You can check out our full agenda here: https://lnkd.in/e-9YeW5T #Marketing #Innovation #MarketingLeadership #Leadership #AWS #AmazonWebServices #Adweek #AdvertisingWeek #AdWeek2024 #NewYork #NYCommunity #Tentpole #Day3 #Reckitt #Zenith #Influential #Authenticity #Results #Influencers

As we close out Hispanic Heritage Month, we're proud to spotlight three final members of our team: Emmanuel Arteaga, Nikole R., and Vanessa Carvajal. Manny is a first-generation Mexican-American who wholeheartedly embraces his Latino heritage. As an Associate on our Strategy & Analytics Team, he analyzes data sheets and excels at social listening projects, crafting queries to track online conversations and emerging trends. Outside of work, he enjoys spending time at coffee shops, relaxing at the beach, watching or playing soccer, reading, enjoying comedy, and hanging out with his dog, Rollie. While proudly identifying as Brazilian, Nikole is our only Trends & Strategy Specialist on the Onefluential side. She’s an expert at crafting decks and a go-to resource for random and niche knowledge, particularly around what’s trending in the world of beauty. Outside of work, she loves going to the beach, working out, and is currently learning how to surf. Vanessa is a Onefluential Client Solutions Specialist and Colombian-American, Spanglish-speaking Brooklynite. She loves to run, especially long runs to the beach with an ocean dip afterward. She’s also dedicated to strengthening her Spanish skills! As Hispanic Heritage Month comes to a close, we invite everyone to continue reflecting on the profound influence of Hispanic culture in your community and workplace—not just during this month, but all year long. #Influential #HispanicHeritageMonth

Our CEO, Ryan Detert, took the stage during #AdvertisingWeek to highlight why brands must collaborate with creators to stay relevant in today’s landscape. As he put it, "People trust people more than brands." With the creator economy projected to grow by $500 billion over the next four years, crafting meaningful, authentic, and relatable content is essential to maintaining that relevance. Thanks for the feature, MediaPost! https://lnkd.in/e886nXsa

“Industry Legend” Helen Lin, Chief Digital Officer of Publicis, giving a detailed explanation of why Publicis acquired Influential recently. Later in the session, was so proud of her when she dropped this knowledge bomb: “ #creators can’t be a line item on the plan.” Explaining that creators need to be fully integrated into the creative process starting with the briefing. 👏🏻👏🏻👏🏻 We pioneered this at BofA many years ago and, at that time, some of Helen’s former colleagues weren’t as enthusiastic about this practice as she clearly is. I guess that’s why they’re her former colleagues and she is on a stage at #AWNewYork24. #CreatorEconomy #Creative #Creators