JSB Media, LLC

At JSB Media, AI is our not-so-secret weapon! We're launching a new set of tools around AI and automation that will expand our offerings for clients. Not only is AI enhancing our core service offering in media and marketing campaigns, but it also helps expand on our competitive research and content generation capabilities. Additionally, it allows us to offer a more personalized experience for clients, regardless of their industry. #JSBMedia #AI #Innovation #Advertising #MediaPlanning

In recent years, nostalgia has become a pretty pervasive marketing tactic—brands across industries have been tapping into past decades and cultural touchstones. But has this (over)reliance on nostalgia led to a certain degree of saturation? After being inundated with countless nostalgic campaigns, many consumers are beginning to think so. Now, this tactic has made it increasingly difficult for brands to stand out. Brands looking to get nostalgic have to be strategic and mindful in their use and implementation. Instead of being nostalgic for the sake of it, focus on how the nostalgic feelings you're trying to tap into can build authenticity through unique storytelling. Do these campaigns still have the same charm to you? Or do you find them overdone by now? #Marketing #Nostalgia #NostalgicMarketing https://lnkd.in/gBaKB8M3

Ritz’s Super Bowl debut just goes to show how instrumental the Big Game remains in providing a platform for all brands—especially snack brands trying to build and maintain cultural relevance in such a competitive market. This could be a great opportunity to shine by making both a competitive statement and a creative opportunity. Mondelēz’s strategy is a prime example of an evolving trend—brands using storytelling and cultural moments to connect emotionally with audiences. We've seen time and time again how important novelty has been to modern consumers—do you think this pivot to a bolder advertising strategy will pay off for legacy brands, like Ritz, in saturated markets? #Marketing #Advertising #Ritz

Out-of-home advertising is continuing to thrive, with Q3 2024 marking a record $2.04 billion in ad spend! Digital transformation is a major factor behind this growth—digital billboards alone now contribute one-third of total revenue, and programmatic channels are set to double their influence next year. One main takeaway: scalability and precise targeting are forcing marketers to completely rethink traditional media to meet the needs of modern advertisers. #OOH #Advertising #Programmatic #OOHAdvertising

Winning Gen Z's loyalty requires a fresh approach to consumer engagement. More so than older generations, Gen Z expects personalized interactions and constantly evaluates brands against their values, price, and quality. This generation’s heightened awareness of economic realities and overconsumption means they don't commit easily. Brands need to account for longer consideration timelines, provide authentic value, and deliver consistent touchpoints across the buyer’s journey. #Marketing #BrandEngagement #BrandLoyalty

Kleenex's 100th-anniversary campaign is a great example of authentic yet subtle storytelling in action—it's reframing its brand and product as a source of not just physical utility but also emotional comfort. As their Director of Creative Excellence, Jennifer Kasmarick, put it: "[It's about] helping people find strength in moments of everyday vulnerability." By prioritizing empathy in its storytelling, Kleenex is looking to move beyond commodification and instead become a partner in the human experience. Really interesting way to position itself as an authentic, human-centric brand, not just a household name. Curious to hear your thoughts—do you find this emotional approach compelling? #Marketing #Branding #CreativeMarketing #Kleenex

Any successful marketer will tell you the importance of knowing the marketing "dos and don'ts." What would you add? #JSBMedia #Marketing #MarketingTips

CTV advertising isn't just a strategy for B2C brands now—some B2B companies are seeing real results too. According to Demandbase, integrating CTV with other channels can boost engagement, with some B2B campaigns delivering a 46% increase in site visits and a 21% lift in purchase intent. With CTV ad spend projected to hit $42.4B by 2027, now just may be the time for B2B marketers to start experimenting with this growing channel. #CTV #B2B #Advertising #Marketing

2024 has been a hard year for agencies everywhere, and JSB Media hasn't been an exception. There will always be factors outside of our control, but we don't see the point in stressing over those. Instead, we look to what we can control: Innovation. This goes for both us and the brands that have put their trust in us through this difficult time. If there's one thing JSB Media has learned in our eight years, it's to never rest on your laurels--use change as an opportunity to grow. #JSBMedia #Marketing #Innovation

One thing many marketers don't tell you: The path to success is filled with failure. But the great news is that each failure teaches you something new! If you're doing it right, you're always learning and improving. And at that point, can you really call it a failure?🤔 #JSBMedia #Marketing #MarketingTips