LEARFIELD

Introducing Compass NIL – an exchange platform exclusively designed to manage NIL dealmaking between brand partners and student-athletes. Learfield’s Compass NIL powers increased opportunities for student-athletes to participate in NIL activities while also facilitating NIL merchandise licensing activity at scale.

Some of the LEARFIELD Talent Acquisition team and LEARFIELD Amplify team are heading to the Dallas Stars Career Fair on Tuesday, January 21st! If you’re attending, stop by our booth to meet the team and learn about the exciting opportunities Learfield has to offer. #learfield #careerfair #careeropportunities

Congratulations to the University of Notre Dame and The Ohio State University on making it to the 2025 College Football Playoff National Championship! 🏈 Wishing both teams the best of luck in their pursuit of the title! 🏆 #CFBPlayoff | #NationalChampionship

Louisiana Athletics has agreed to a long-term partnership renewal with Learfield, continuing our role as the exclusive multimedia rights holder for the Ragin’ Cajuns. Ragin' Cajuns Sports Properties

Element Electronics has teamed up with The Ohio State University Dance Team as the presenting sponsor for their postseason campaign at UDA Nationals. As part of this partnership, Element gifted 60 55-inch TVs to each member of the Spirit Program, including the dance team, cheerleaders, and Brutus Buckeye. Ohio State Sports Properties

Houston Athletics has agreed to a multi-year partnership renewal with Learfield, continuing our role as the exclusive multimedia rights holder for the Cougars.

We’re excited to welcome the UNLV Rodeo Team to Learfield College Rodeo!   This partnership will leverage digital & on-site fan engagement, in-venue branding, original content, and student-athlete NIL to deliver authentic fan connections for local and national brands.   UNLV Rodeo becomes the 12th school to join Learfield’s portfolio of top rodeo programs since the division launched in June 2023.

UC Irvine Athletics and Learfield’s Anteater Sports Properties have announced an exclusive multi-year partnership with Upscale CBD & VuVuV CBD Pet Line. The family-owned business will bring innovative health, wellness, and personal care products to the UC Irvine community, enhancing the lives of fans, student-athletes, and their pets. Through this partnership, Upscale & VuVuV will collaborate with the Anteaters on social media campaigns and have their brand showcased through in-venue signage at the Bren Events Center.

📈 52 Series. 10 Teams. 27 Partners. 17 Million Views. 33 Million Impressions. This sizzle reel highlights the incredible stories we’ve created with our partners—stories that inspire fans, elevate brands, and deliver measurable results. From collaborating with 27 amazing partners, showcasing athletes across 10 Sooner teams, our content has reached millions and continues to drive meaningful connections that make an impact. Here’s to building on this momentum and achieving even greater success in the seasons ahead! #BoomerSooner #SoonerSports #PartnershipSuccess

Mississippi State University Athletics has agreed to a long-term partnership renewal with Learfield, continuing our role as the exclusive multimedia rights holder for the Bulldogs. MSU Bulldog Sports Properties