LG Ad Solutions

🌟 New Report Out Today: Beauty & the Screen 🌟 Our latest report dives deep into beauty shoppers' relationship with CTV advertising and features exclusive insights from L’Oréal on how they leverage CTV to connect with beauty audiences. Here’s a sneak peek at some key findings: 💄 53% of female beauty shoppers say TV ads influence their purchasing decisions. 📺 68% pay attention to TV ads for beauty products, with 59% trying new brands after seeing ads. 🛍️ 53% wish TV ads made it easier to buy products directly, with 78% likely to purchase after scanning a QR code on a TV ad. 🧴 High-spending shoppers are 152% more likely to have product subscriptions and represent 16% of all beauty and grooming shoppers. CTV ads are proving to be a powerful tool for beauty brands, driving awareness and action across the purchase funnel. 👉 Read the full report to uncover how CTV is reshaping the future of beauty advertising: https://hubs.ly/Q02Z28Bz0 #CTV #BeautyAdvertising #Insights #LOréal #AdTech

We're helping customers unlock immediate value from clean rooms with our new Quick Start Insights for Media Intelligence, unveiled today. Now, brands and publishers can ditch contractual headaches and technical resource strain by using LiveRamp's ready-to-go insights for media performance across a network of premium publishers. https://bit.ly/48UayJa DIRECTV Advertising, LG Ad Solutions, News Corp, Roku Advertising, SiriusXM Media, Snap Inc., Spectrum Reach

LG SIGNATURE OLED T has been included on TIME's Best Inventions of 2024 List! 🏅 The annual Best Inventions list features 200 groundbreaking innovations that are changing how we live, work, play, and think about what’s possible The LG SIGNATURE OLED T is the world’s first consumer transparent TV with transparent 4K OLED screen and LG’s wireless video and audio transmission technology, transforming users’ viewing experience with unprecedented freedom. The LG CineBeam Q also received a special mention for its sleek design, light form factor, and performance. Find out more and view the full list here: http://lge.ai/6041SQhRb #LGUK #BestInventions #LGTV #Innovation

Great panel today at the Beet.TV Beet Retreat on "OEMs and Streamers: Shaping the Future of CTV"! exploring how publishers and OEMs are working together and the tech that's making it all possible. Big thanks to James Wilhite (Publica by IAS), Aulden Kaye Yi (Philo), Tony Marlow (LG Ad Solutions), and Kelly Metz (OMD USA), with Julian Zilberbrand from Ivey Milton Consultants as moderator. #OEMs #CTV #ConnectedTV #Innovation #BeetRetreat

Is CTV living up to advertising's rich heritage? Great conversation today on the evolution of TV and the role CTV is playing at VideoWeek Roadmap from industry leaders like Helen Keelan of LG Ad Solutions, Emma Newman of PubMatic, Lindsey Clay of Thinkbox and David Evans of NBCUniversal. Key takeaways: 🔹 While the industry may over-complicate CTV, for viewers, it's simply "TV," regardless of delivery. 🔹 TV's power as a brand builder endures, with big brand moments continuing to resonate. 🔹New, interactive ad opportunities are paving the way for emerging advertisers and targeted, outcome-driven campaigns. Thanks for having us VideoWeek! #VWRoadmap24 #VWRoadmap #Video #CTV #Advertising

👉 Need something good to listen to today? Check out Tony Marlow's episode on season 1 of The CTV Podcast!

Another great report out from Alan Wolk and TVREV focused on the synergies between Retail Media Networks and CTV environments and good insights from our President of Global Ad Sales, Serge Matta on how the two are transforming the advertising landscape. 👉Download TVREV's Retail Media and CTV report here: https://hubs.ly/Q02XYsMv0 #RetailMedia #CTV #ShoppableAds #Innovation

Thank you VideoWeek for the opportunity to share my thoughts on the growth of FAST channels and the exciting opportunities they bring for both advertisers and content owners. It was a pleasure discussing how these developments are shaping the #CTV landscape and fostering new possibilities for the industry.

🌟 𝑾𝒉𝒚 𝑪𝑻𝑽 𝒊𝒔 𝑹𝒆𝒕𝒂𝒊𝒍 𝑴𝒆𝒅𝒊𝒂’𝒔 𝑵𝒆𝒘 𝑷𝒐𝒘𝒆𝒓 𝑪𝒉𝒂𝒏𝒏𝒆𝒍 Retail Media and CTV are creating powerful synergies, giving brands new ways to engage and convert. “With 40 million LG Smart TVs in the US, LG Ad Solutions offers retail media advertisers a platform to connect with a highly engaged audience, leveraging both first- and third-party data for precise targeting and measurable results,” says Serge Matta, President of Global Ad Sales at LG Ad Solutions. LG’s approach enables brands to deliver personalized messaging that captures attention and drives real-world actions like store visits and online sales. As CTV ad formats evolve, brands are positioned to engage consumers in innovative ways that resonate both on-screen and at the point of purchase. Is CTV the ultimate stage for retail media? #CTV #RetailMedia #LG Download the free report from me and Michael Shields to learn more. https://lnkd.in/gh_6k-YX

👀 Sunday Must Read by Ethan Alter at ADWEEK: 5 Takeaways for the Last Weekend of Political Ads with insights from our Head of Political Advertising Keith E. Norman Read here: https://hubs.ly/Q02WJBHX0 #politicaladvertising #2024USElection