Made Music Studio

If you're like us, you've heard one too many versions of “Jingle Bells” this holiday season. So we cooked up a playlist that celebrates what we love most about this time of year: food shared with family and friends 🥧 Featuring songs that aren't outplayed this time of year from artists including Nina Simone and Bob Dylan, this feast for the ears has something for everyone around the table, from foodie classics to deep cuts. Save this playlist for your next get-together, and check out our blog on to hear about our picks from the MMS team: https://lnkd.in/eBuyfQH2 #holidays #holiday #playlist #music #spotify #staffpicks #agency #agencies #holidaycard #seasonal #christmas #celebration #blog

Our final IndieWork of 2024 includes a bunch of great stuff from our members including: FUSE Create Elite Media WorkInProgress Moontide Agency Giant Spoon Oink Ink Creative Audio TDW+Co Mythology Plus, the ADWEEK Jealous List featuring: HAYMAKER, Colossus, Atlantic New York and Hanson Dodge. And something outside the membership from Made Music Studio. Link to post in the comments. #indiework #indieswork

The holiday season is always sweeter with Pillsbury ❄️ As Heather Taylor notes in this roundup of top Christmas ads, the Pillsbury Doughboy has had a busy year. He got a blue neckerchief and a new voice as part of Pillsbury’s brand renovation, which included a fresh visual and sonic identity. For their annual holiday spots, we helped our clients at General Mills add a sprinkling of musical cheer with seasonal campaign music to accompany the Pillsbury sonic logo. You can check out “Cinnamon Rolls,” one of the ads featured in Advertising Week’s top 5: https://lnkd.in/d3_UTCDC And for a second helping featuring Poppin’ Fresh and his friend Santa Claus, here’s “Memories”: https://lnkd.in/dAFBSZD9 #holiday #holidayads #christmas #pillsbury #generalmills #advertisingweek #top5 #marketing #advertising #sonicbranding #seasonal #holidays #christmasads #audiobranding #branding #brandrefresh

ESPN is the preeminent digital platform for sports fans. No matter how or where they engage with the brand, when fans enter the world of ESPN, they know they're getting a premium sports entertainment experience. In our latest collaboration with our longtime partners at ESPN, we were tasked with creating an iconic introductory sound for their streaming content and app experiences. It needed to modernize the brand’s classic sound and reflect ESPN’s position as the leader in sports programming. So with this in mind, we created an expression that sonically brings ESPN into the digital age. Our strategic sound design pairs with the app’s new logo animation to instantly build anticipation for the games and shows fans love. The opening gesture grabs viewers’ attention, followed by a musical nod to the familiar SportsCenter theme in an homage to the brand’s heritage. So listen closely, and you’ll hear that familiar earworm... The new sound instantly elevates the home viewing experience beyond linear television, and can now be heard on integrated TV apps. It's flexible enough to appear on every brand platform including ESPN.com, the ESPN app, social media and more. https://lnkd.in/dd4gSi2V MMS Creative Team: Danielle Venne – Executive Creative Director / Lucas Murray – VP, Supervising Music Producer / Alex Siesse – Composer / Music Co-Producer / Mike Stango – Director, Global Brand Partnerships / Joel Beckerman – Founder + Executive Music Producer #espn #espnapp #streaming #audio #sound #sonicbranding #entertainment #sports #sportsmarketing #sportsentertainment #television #streamer #streamers #logo #logoanimation #opener #music #sportscenter

With over 25 years in the industry, MMS Founder Joel Beckerman knows that sonic logos are just “the tip of the iceberg” when it comes to sonic branding. “It’s really about expressing the personality and emotion of a brand in all of the places it shows up.” He joins Brian Marks and John Young on the Snap Decisions podcast to give a peek into the world of sonic branding. He shares how he got started in the business, discusses our collaborations with brands like HBO, Corona and Burger King, and recalls his exciting (but nervewracking) collaboration with composer John Williams. https://lnkd.in/eFQvEXXj #podcast #snapdecisions #marketing #sonicbranding #audiobranding #audiobranding #soniclogos #audio #sound #music #branding #advertising #marketinginsights #insights #innovation

If you’re looking for a masterclass in all things brand, look no further than this conversation featuring our incredible General Mills client, Teman Evans. At Fortune’s #BrainstormDesign event last week, attendees were treated to a lively look into this year’s Pillsbury redesign from GM’s own Global Chief of Design — from an evolved look, to a new sonic identity, to fresh additions to our favorite giggling kitchen companion, the Pillsbury Doughboy. We’re glad every marketer has the opportunity to also be inspired by our partners at General Mills, as we are every time we get to collaborate with them. So shoutout right back at you, Teman Evans — and thank you for the fantastic insights into the world of Pillsbury. https://lnkd.in/ekG3G3Sr #generalmills #pillsbury #fortune #branding #brandinginsights #visualdesign #branddesign #design #brandinnovation #brand #cpg #cpgbranding #cpgbrands #redesign #brandrefresh #sonicbranding

After over 13 fulfilling years at Made Music Studio, I am stepping down as President to embark on a new journey: pursuing a small business dream of my own. I’m fortunate to continue running select projects for Made in a Brand Partnerships role, staying connected to the team and the work I love, while carving out space to bring my project to life. Joel Beckerman and Kim Paster have been supportive and generous, especially during this transition. To the clients and colleagues—past and present—who have been part of this journey: thank you for shaping my story. The lessons I’ve learned alongside you, both wonderful and difficult, will guide me as I turn the page to this next chapter. As was the case when I first joined Made Music 13 years ago, this next step is a departure—something new and a little weird. I’ll be stepping away from LinkedIn for a bit but will return with an update once I’ve made my way through the woods. With Gratitude. 🐺🌕

That’s a wrap on our #TMRE24 session with Sentient Decision Science! On Day 1 of the event, Sentient’s Aaron Reid and MMS’ Lauren McGuire took the stage to share how subconscious audio research can help brands make an impact with their sonic assets on social. Thank you to everyone who joined us and made it an engaging conversation. We’re excited to explore the rest of what’s in store at TMRE! You can dive deeper into our award-winning research with Sentient Decision Science here: https://lnkd.in/eg_V9mkz #tmre #tmre24 #conference #event #research #themarketresearchevent #marketing #advertising #audio #sound #socialmarketing #audioresearch #kpis #roi #socialmedia #streaming #stage #agency #data #innovation

Sonic Branding has long demonstrated sound's power to capture attention, trigger memories and influence behavior. As you head into our #TMRE24 session tomorrow, get a quick download on SonicPulse®, the audio research capability that has been helping the world’s biggest brands measure sonic impact for over 10 years. Through subconscious audio research like SonicPulse, brands can get quantifiable results in areas like Brand Preference, Brand Differentiation and Memorability, helping them supercharge creative, boost KPIs and improve consumer demand. Tomorrow, we’ll join our partners at Sentient Decision Science onstage to demonstrate just how transformative the power of music and sound can be. Through real-world examples, you’ll learn how this innovative combination of data and audio has become the key to making a lasting impact with audiences. Learn about SonicPulse: https://lnkd.in/eg_V9mkz Read more about our TMRE session: https://lnkd.in/e3d_qMpB #tmre #tmre24 #tmre2024 #audio #research #sonicbranding #audiobranding #insights #marketing #advertising #kpis #roi #sonicpulse #marketers #sound #audiomarketing

Next week on the #TMRE24 stage: our award-winning partnership with Sentient Decision Science 💡 As part of a lineup featuring General Mills, Procter & Gamble, The New York Times and more, Sentient's Aaron Reid (Founder & CEO) and MMS' Lauren McGuire (President) will demonstrate how data and audio can come together to create a powerful brand story. With real-world examples and the research to back it up, you'll come away with the secret to maximizing your sonic branding impact. Will we see you there? Amplifying Brand Power: How Sound Captures Attention and Drives Lasting Impact Track 2: Current & Future Trends  Date: Tuesday, December 3rd, 2024  Time: 2:20 – 2:50 p.m. Read more about our session here: https://lnkd.in/e3d_qMpB And visit TMRE: The Market Research Event (All Things Insights ) to explore the full agenda: https://lnkd.in/eRiTkwx #tmre #tmre2024 #themarketresearchevent #marketing #research #audiomarketing #audioresearch #data #insights #sonicbranding #event #stage #conference #marketers #kpis #roi #sound #audio #audiobranding #branding #advertising