Magellan AI

We are hiring! Magellan AI is looking for an Operations Intern to support our Customer Success team in delivering accurate data to clients. This role includes performing quality checks, reviewing machine learning outputs, and assisting with client needs. This is a part-time, remote, paid internship with flexible scheduling! Get all the details and apply here: https://lnkd.in/ebqsA2KX

See how advertisers are using programmatic and run-of-network (RON) campaigns to reach podcast audiences. Magellan AI’s programmatic intelligence tools reveal where ads are placed, which networks are involved, and how creative strategies are evolving. Watch our overview video to see how these insights can help you refine your strategy and stay ahead of the competition. Book a demo to find out more! https://lnkd.in/efhAUmBv

Magellan AI is heading to SXSW - in partnership with Sounds Profitable! Join our CEO, Cameron Hendrix, as he takes the stage to present the segment, Podcast Advertising Grows Up: Smarter Metrics, More Impact. He'll explore how podcast advertising has evolved into a data-driven, measurable channel through multi-touch attribution, programmatic buying, and precision targeting. Get more details and favorite our session here: https://lnkd.in/eQkQKcDs See you in Austin!

Missed our Q4 Podcast Benchmark Report webinar last week? Now you can watch the full recording! Check it out for insights into Q4 ad load shifts and a breakdown of the brands and industries that are shaping Q1 spend this year: https://lnkd.in/dDuyK88u Haven't seen our Quarterly Benchmark Report yet? Grab a free copy: https://lnkd.in/eVNgzBfE

Reminder - our Q4 Podcast Benchmark Report webinar is happening at 12:30p ET tomorrow! Join for free: https://lnkd.in/eVfhr3bf

We're hiring! Magellan AI is looking for Measurement Success Coordinators to support the growing number of clients using Magellan AI to track podcast advertising performance. This role will involve setting up campaigns with clients, providing support, leading training, and ensuring accurate data analysis and reporting. Get all of the details and apply here: https://lnkd.in/esi3zwGT

Join us for a special webinar session on Thursday, Feb 27th at 12:30p EST, as we take a deeper look into some of our findings from the Q4 Podcast Advertising Quarterly Benchmark Report. We'll also explore some of the brands and industries shaping Q1 so far as we head deeper into 2025. In about 15 minutes, Cameron Hendrix will break down the latest ad load trends, analyze where industry spend is surging, and highlight early 2025 advertiser activity. Don't miss this exclusive presentation - register now for free! https://lnkd.in/eVfhr3bf Haven't checked out the Q4 QBR yet? Grab a copy here: https://lnkd.in/eVNgzBfE

Our Q4 Quarterly Benchmark Report is here! After analyzing 96,687 podcast episodes, we've identified the key trends and insights that shaped the final quarter of 2024. Get a breakdown of ad spend movements, changes in ad load, top-performing industries, preferred ad placements, and more - all in one report. Download your free copy today: https://lnkd.in/eVNgzBfE

Audio ads are the most undervalued high-impact asset in media—but that’s changing At Radio Week 2025, APMG’s Justin Hach joined a panel on digital audio’s evolution. The takeaway is that audio, which has been long valued for reach and engagement is finally getting the measurement tools needed to justify bigger investments. Justin highlighted APMG’s SmartCPM, a model that moves beyond just selling impressions by providing real-time insights on campaign performance and audience behaviors, giving advertisers more control, transparency, and data to help refine future campaigns, whether with us or elsewhere. The Audio Opportunity Has Never Been Bigger Audio has been undervalued not because it lacks impact, but because it lacked proof. Meta and Google trained advertisers to rightfully expect attribution, dashboards, and real-time analytics, making it harder for audio to compete for ad dollars. But the measurement gap is closing, and smart advertisers are already taking a fresh look at audio—including radio. Why Advertisers Are Paying Attention to Audio Now • Radio Has Always Worked—Now It Can Prove It: Audio delivers trusted, engaged audiences and can now prove its impact with the data buyers need to demonstrate business results. • Attribution That Connects Awareness to Action: Advertisers can now track audience delivery, site visits, and conversions— just like they can with display and social ads. • High-Attention, Brand-Safe Audiences: Audio listeners pay attention. The medium is free of scrolling, autoplay, and ad-skipping. • Scalable & Cost-Effective: Whether hyper-local or national, audio’s efficient CPMs and deep listener connections make it a high-performing complement to digital strategies. How APMG Is Bringing This to Advertisers Through the SmartCPM we’re making audio as measurable and effective as any other media buy without sacrificing what makes it unique. • Independent Attribution for Real Performance Tracking: Through our attribution partnerships with platforms like Magellan AI, advertisers can track the real business results driven by their ad investments with APMG. • SmartCPM: Shifting to an impression-based model, we are giving advertisers more flexibility and transparency to make buying audio more aligned with modern digital media strategies. Bottom Line Audio is having a transformative moment from being perceived as a traditional channel to a dynamic, measurable, high-performing part of today’s media mix. Advertisers who act now—while the market is still undervaluing it—will get ahead before the rest of the industry catches on. Watch the full presentation here: https://lnkd.in/gdhHFxiP American Public Media Group StreamGuys Tim Labelle #Podcast #MediaBuying #Marketing

Discover which podcast genres are driving the most ad spend with the Genres tab in Magellan AI’s market analysis. Watch our brief video to see how to compare category trends, track top-performing shows, and identify which advertisers are making an impact. Get a complete view of where brands are investing in podcast advertising — from the most popular categories to the most niche. Want a closer look? Book a free customized demo: https://lnkd.in/eHprzaFQ