Mediabrands Content Studio

We’re excited to share that Interpublic has been named Holding Company of the Year at The Drum Awards Festival 2024! With FCB Global earning Agency Network of the Year and our companies taking home an impressive 24 awards — the most of any marketing group — this recognition highlights the incredible power of creativity in delivering results for our clients. Congratulations to Area 23, FCB Global, Golin, Initiative, IPG Health, Jack Morton Worldwide, McCann Worldgroup, MullenLowe Global and UM Worldwide for their outstanding work. https://lnkd.in/etay5-vj

Another great win ‘Hot N Ready’ off the press: Little Caesars Pizza has named Mediahub as its U.S. media agency of record. We’ll be handling all media planning, buying, analytics, and audience strategy — plus, they’ll be tapping into our Radical and Disruptive Lab, which will focus on creative media strategies to drive growth for the iconic pizza brand. Read more in Ad Age here: https://lnkd.in/ecgusj68

We are pleased to share that THE FINAL COPY OF ILON SPECHT, a new short doc about the trailblazing woman who coined L'Oréal Paris's famed "I'm Worth It" tagline, will screen at Chelsea Film Festival on October 20th! Directed by 2x and current Oscar(R) winning filmmaker Ben Proudfoot, and produced by IPG Mediabrands Global Chief Content Officer / TRAVERSE32 Head Brendan Gaul, and Brett Henenberg, Proudfoot's Breakwater Studios, and executive produced in partnership with McCann Worldgroup, the film is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever. This is a must see! Tickets are on sale now: https://lnkd.in/ggWJpUXX

Congrats to our #MBCS leaders in Mexico and LATAM on being selected as jurors for the regional Effie Awards!

From "Queen of New York" to the Queens of Cannes! Celebrating this incredible moment with Marti & Peachez. 👑👏 #CannesLions2024 #Pride #TRAVERSE32

What a week at Cannes! Our very own U.S. / Global President, Dawn Reese, moderated and brought this powerful conversation on #content and #entertainment to the stage. Thanks to Amazon for partnering on this great session! #CannesLions2024

Check out these insights from our #MBCS leader Brendan Gaul, President of #TRAVERSE32 and Global Chief Content Officer at IPG Mediabrands, on what brands should keep in mind before they leap into brand-funded entertainment. 🎬 And if they do go forward with it, he reminds them: "Be bold. This is an opportunity to unabashedly plant the flag for what your brand stands for." #content #entertainment #brandvalues

It’s almost time! Our U.S. & Global President, Dawn Reese, will be speaking at the Canva Create conference this Thursday, May 23rd. Tune in for “The Visual Economy: Enhancing Productivity & Creativity in the Digital Era” session live from Los Angeles at 1:45 - 2:15 p.m. PDT, where Dawn will take the stage with Damian Slattery of Fast Company and panelists. Click the link below to register and watch the event online for Free. Join us! https://lnkd.in/gqFMdr2v #CanvaCreate #MBCS #IPGMediabrands

Congratulations to our #MBCS winners Irsalina Batrisyia (“Rising Star”) and Penny Chow (“Game Changer”) on their awards!! 🏆✨ #WomenLeadingChange #APAC

Oh what a night! Congrats to our #MBCS #UK Team who had plenty to celebrate at the Campaign UK Media Awards! 🥇 2x Wins for #AMEX Gold "Unsigned" documentary: "Best Use of Experiential" and "Best Branded Content: Experiential" 🥈 "Highly Commended" recognition for The #LEGO Piece Garden in the "Best Use of Experiential" category 🙌 The team's work was nominated across 5 categories overall Read more: https://lnkd.in/evYgzqBY #content #media #brandedcontent #CampaignMedia #CxMediaAwards #MBCS #IPGMediabrands UM London Initiative UK #partners #clients