Milk Makeup

🌟 Lunch + Learn Recap 🌟 This week, we kicked off our Learn + Learn Series for the spring semester with the amazing Blossom Brown, our Social Consumer Engagement Manager! Blossom took us on a journey through her background, education, and professional path, sharing her experiences in teaching, activism, and social media influence. Blossom also touched on her multilingual background, career transitions, and the importance of ethical disruption in various professional settings. From her time as a teacher at a boarding school to working in a convent, she shared how she fought for gender inclusivity and advocated for removing dress codes for students. She spoke about her transition from teaching to social media and her successful journey to Milk Makeup. Blossom shared invaluable insights on navigating the corporate world, building new skills, and discovering leadership within her current role. Throughout her career, she has focused on driving moral and ethical disruption, and encouraged our interns to be disruptive in their roles in ways that align with their values and contribute to the greater good. A huge thank you to Blossom Brown for sharing her incredible journey with our interns and inspiring us all! #MilkMakeup #Lunch+Learn #Inspiring

Honoring Black History, Culture & Excellence at Milk Makeup This Black History Month, we came together to celebrate the beauty, innovation, and resilience of the Black community—honoring the past, engaging with the present, and inspiring the future. 💡 Wellness Series Speaker Sessions We welcomed three incredible voices in beauty to share their journeys and insights: Roseline Lawrence (she/her) – A model and creative professional whose journey as a refugee from South Sudan shaped her passion for storytelling, fashion, and artistic expression. Ehlie Luna (she/her) – A beauty expert, makeup artist, educator, and content creator with over a decade of experience working with top brands and the New York City Ballet. Celessa Baker (she/her) – The Vice President of Marketing Partnerships at Sephora, responsible for shaping the retailer’s storytelling through first-to-market and culturally relevant initiatives. Their stories—rooted in creativity, diversity, and leadership—offered a deeper appreciation for the Black experience in our industry. A huge thank you to our inspiring speakers for sharing your time, wisdom, and experiences with us! 🍽️ Culinary Celebration Food is a powerful way to honor culture. Each week, we enjoyed meals from Black-owned businesses, celebrating the rich culinary traditions of the African diaspora. We catered from: The Soul Spot (Southern Cuisine) File Gumbo Bar (Cajun) Jasmine’s Caribbean Cuisine (Caribbean) Debbie Girl’s Soul Food (Soul) For our remote employees, we ensured they could take part by supporting a Black-owned restaurant in their local area. 📚 Learning & Reflection We shared curated resources—books, podcasts, and videos—to help our team continue their education on Black history and culture. Understanding the contributions of Black pioneers is essential to shaping a more inclusive and informed industry. At Milk Makeup, our commitment to inclusivity goes beyond just one month. We celebrate individuality, champion fearless innovation, and continuously strive to uplift diverse voices in beauty and beyond. A huge thank you to our Milk Makeup team for taking part in this celebration and for continuing to learn and grow together! #BlackHistoryMonth #MilkMakeup

🚨Milk Fam… the secret is finally out! 🚨 Introducing our NEW Hydro Grip 12-Hour Gel Tint—a clean, first-of-its-kind longwear hydrating gel skin tint that’s clinically proven to last up to 12 hours without fading, caking, or settling into fine lines. If it feels like you’ve been waiting forever for a skin tint that won’t crease, fade, or get greasy throughout the day—that’s because we spent three years perfecting it. Why it’s different: 💦 Lightweight, breathable coverage with a natural dewy finish 💦 Clinically proven to boost hydration by 24%* 💦 Won’t clog pores—non-comedogenic + safe for all skin types 💦 Dermatologist-tested for sensitive + acne-prone skin 💦 Clean, vegan, cruelty-free, silicone-free, fragrance-free Long wear, leveled up. ✔️ Buildable, natural-looking coverage ✔️ Hydrates while lasting up to 12 hours ✔️ Won’t settle into fine lines or cling to texture What makes it a game-changer? Unlike most skin tints, we created an innovative, weightless gel base that actually hydrates—without getting greasy, feeling sticky, or melting down midday. Even on oily skin. 💦 15 flexible shades that stay fresh all day 💦 Fresh, dewy finish that never looks cakey 💦 Infused with triple-powered hyaluronic acid for hydration A huge shoutout to our Milk Makeup team for their fearless innovation, creative freedom, and New York Grit in bringing this vision to life. We can’t wait for you to try it! 🖤 Tim Coolican, Dianna Ruth, Nikoletta Shivers, Lou Gilgenkrantz, Steve Nguyen, CFA, Tyler Smart, Harmony Boyer, Caitlin O'Brien, Caitlin George, Blossom Brown, Kristina Lopez, Mariah Leonard, Simran Alter, Alexis Shectman, Alexis Gaskin, Sunny T., Kate Millington, Adriana Autie, Jasmine Haffar, Astou D., Mollie Mayer, Sydney Doyle, Zoey Burger, Jessica Blanco, @Melissa Melillo, Kali Perez, Jamilah S, Hannah Fitch, Zemirah H., Olivia Borrill, Sarah Tustin, Esther Jung, Sabrina Benmoha, Camille Hall, Bozena Kapalka, Alexandra Roche, Joseph Cusenza, Douglas Kroboth, Heather Gronski The wait is over. AVAILABLE NOW at sephora.com & milkmakeup.com 🛒 #MilkMakeup #HydroGrip #LiveYourLook #CleanBeauty 

Exciting News! 🎉 We’re thrilled to share that our Hydro Grip Set + Refresh Spray has been named a Cosmopolitan 2025 Clean Beauty Award Winner for the "Best Setting Spray" category! 🏆 We're honored to receive this recognition. The Clean Beauty Awards program works with 13 clean beauty experts to test nearly 700 products over four months, and being among the winners is a huge achievement. This list highlights products that not only deliver on performance but also live up to their planet-friendly promises—something Milk Makeup strives for with every product launch. Clean, innovative beauty is at the core of everything we do 🌱🖤 Here’s what Cosmopolitan has to say about our Hydro Grip Set + Refresh Spray: “This hydrating mist functions as a primer, setting spray, and complexion refresher. Give the dual-phase formula a shake and apply before or after makeup to give your makeup more grip or create a long-lasting, glass-skin finish. It’s alcohol-free and formulated with hyaluronic acid to deeply hydrate and niacinamide to brighten and balance the skin,” A huge thank you to Cosmopolitan for this amazing recognition! We’re so happy you love our Hydro Grip Set + Refresh Spray as much as we do. It’s truly an essential in every makeup bag. And, a massive thank you to our incredible Milk Makeup team for consistently embracing our Brand DNA to create products like this award-winning, dual-phase setting spray. It’s vegan, clean, cruelty-free, alcohol-free, fragrance-free, paraben-free, gluten-free, sulfate-free, phthalates-free, and talc-free—good for your skin and great for locking in your makeup 🔒 @Melissa Melillo, Sarah Tustin, Sabrina Benmoha, Bozena Kapalka, Kali Perez, Alexandra Roche, Joseph Cusenza, Douglas Kroboth, Heather Gronski, Tyler Smart, Lindsay Schallon, Jihan Forbes, Kate Ingram, Shruti Dube, Stefani Rey, Nicki Irwin, Sarah K., Taylor Mew, Sara Wren Cosmopolitan loves our Hydro Grip Set + Refresh Spray, we love it, and we know you will too. Haven’t tried it yet? Head over to Sephora.com or MilkMakeup.com to grab this beauty gem! 💦 Check out the full article below! #MilkMakeup #Cosmopolitan #CleanBeauty #AwardWinning #HydroGrip #SettingSpray #CleanBeautyAwards

🌱 Kicking Off Our Spring 2025 Internship Program at Milk Makeup! 🌱 We’re excited to welcome both our returning and new interns to the Milk Makeup family for the Spring 2025 semester! To kick off this exciting journey, we had an incredible welcome lunch with some special guests—our amazing CEO, Tim Coolican, and Co-founder, Mazdack Rassi. 🌟 Tim and Rassi shared their inspiring journeys and gave our interns a deep dive into our Brand DNA, guiding them through the values that make Milk Makeup truly unique. They also spoke about our mission to create a space and beauty for ALL—emphasizing creativity, self-expression, and inclusivity. Innovation, sustainability, and a commitment to quality are at the heart of everything we do🖤✨ Our interns had an amazing lunch catered from Jerrel's Betr Brgr, a local Black-owned restaurant in NYC! It was a fantastic way to bring everyone together to connect and enjoy delicious food while learning about our Milk Makeup culture. We also got creative with a fun journal decorating activity! 📖 It was a great way for our interns to express themselves and get inspired for their journey ahead at Milk . A huge thank you to Tim and Rassi for joining us and sharing their insights and experiences with our interns. We're looking forward to the rest of the semester and all the incredible things our interns will accomplish as they dive into their roles. We can't wait to see the amazing ideas and contributions they’ll bring to our team 🌟 Kaylyn Sierra, Stephanie Won, Mia K., Dezia Washington, Jasmine Martinez, Diana Philippi, Khujista Umama, Joshua Guillen, Iris Santiago, Luke Pomfret, Shelby Han, Jonaira South, Ella Neve, Kelly Xie, Adriana Bolaños, Grecia Otiura, Sophie Dongwoo Choi, Beyoncé Rose, Lynn Martinez, Toni Ann Hoffman, Emma Doyle, Charlotte Flynn #MilkMakeup #MilkMakeupInternship #Interns #Spring2025 #WelcomeLunch #BrandDNA #Creativity

🚨 Milk Fam, have you heard the news?! 🚨 We’re thrilled to announce that Milk Makeup is expanding into Ulta Beauty this March! 🌟 Soon, you’ll be able to find us both online and in more than 600 Ulta Beauty stores across the U.S. We couldn’t be more excited to partner with Ulta Beauty, a brand that shares our vision of conscious beauty and self-expression. When you think about their approach to inclusivity, innovation, and community-building, the synergy between Milk and Ulta is undeniable. Together, we’re bringing high-quality, innovative, and clean products to even more of our Milk Makeup fam. A huge thank you to the incredible Milk Makeup team and our amazing partners at Ulta Beauty for making this expansion possible. Your hard work, creativity, and dedication have truly brought this vision to life! Tim Coolican, Dianna Ruth, Nikoletta Shivers, Lou Gilgenkrantz, Steve Nguyen, CFA, Tyler Smart, Harmony Boyer, Istvan Hrichak, Monica Diliberto, Diana Londono, Stephanie Vitiello, Tressan Garcia, Caitlin O'Brien, Kate Millington, Isabella Sprague, susan collins, Gloria Sagredo, Gillian Smith, Kristina Thani, Michelle Chavez, Michelle Ho, Brittany Aliota, Meriem Djemel, MPS, Ally Min, Amandine Mossaz, Holly Balunas, Sarah Tustin, Sabrina Benmoha, Bozena Kapalka, Kali Perez, Alexandra Roche, Joseph Cusenza, Douglas Kroboth, Heather Gronski As our CEO Tim Coolican shared: "We’re doubling down on our core values—bringing to life products that don’t exist in their category, ensuring our innovations and clean ethos are told in the right way, and leaning into community, which has always been our North Star." Also, a big thank you to WWD for breaking the news in their exclusive article, “EXCLUSIVE: Milk Makeup Is Launching at Ulta Beauty”. To get the full scoop on our expansion, check out their article linked below. We can’t wait for you to see what’s in store. Get ready to find your Milk Makeup favorites at Ulta Beauty soon! 🖤✨ #MilkMakeup #UltaBeauty #CleanBeauty #Innovation 

Is it just us, or did things just get cooler? 🧊🍉✨ The juiciest glow is about to bounce in! Meet the next-gen of skincare: Cooling Water Jelly Ice and Watermelon Jelly Glow, our brand-new clean, clinically proven jelly serum sticks that are here to chill out stressed skin and juice up your glow. ✨ Say goodbye to harsh formulas and hello to gentle, effective skincare—perfect for all skin types, including sensitive and acne-prone. These jelly serums are ready to shake up your routine and leave your skin looking calm, hydrated, and radiant. Here’s why you’ll love them: 🧊First-of-its-kind jelly skincare tech with a bouncy texture you know and love  🍉 Powered by active ingredients like 3% niacinamide to visibly reduce redness and puffiness  ✨ Dermatologist-tested, clean, vegan, cruelty-free, fragrance-free, and 95% natural A huge thank you to our incredible Milk Makeup team for embodying our Brand DNA through their creative freedom and fearless innovation in bringing Cooling Water Jelly Ice and Watermelon Jelly Glow to life! Tim Coolican, Dianna Ruth, Nikoletta Shivers, Steve Nguyen, CFA, Tyler Smart, Harmony Boyer, Jessica Blanco, Jamilah S, Hannah Fitch, Zemirah H., Olivia Borrill, @Melissa Melillo, Sarah Tustin, Esther Jung, Sabrina Benmoha, Camille Hall, Bozena Kapalka, Kali Perez, Alexandra Roche, Joseph Cusenza, Douglas Kroboth, Heather Gronski, Lindsay Schallon, Jihan Forbes, Alexis Gaskin, Kate Ingram, Shruti Dube, Stefani Rey, Nicki Irwin, Sarah K., Taylor Mew, Sara Wren, Sunny T. Be the first to shop when they drop on 2.4—join the waitlist now SEPHORA.com 🛒 Skincare has never been cooler. Ready to glow? 💧✨ #MilkMakeup #CoolingWaterJellyIce #WatermelonJellyGlow #CleanBeauty #SkincareInnovation

Milk Makeup Fam, we're starting 2025 on a high note! 🎉 We’re kicking off the new year with exciting news! Our Cooling Water Jelly Tint has been named Best Blush by the PopSugar Beauty Awards! 🏆 This marks our first award of 2025 and the 10th award for Cooling Water Jelly Tint—major win! Handpicked by the PopSugar beauty team, these awards highlight standout beauty products with next-level formulas, fresh concepts, and rule-breaking innovation from the past year. A huge thank you to PopSugar and their beauty team for this incredible recognition. We’re thrilled you love our jelly tints as much as we do! And a massive shoutout to our Milk Makeup team for their fearless innovation and creative freedom in crafting this viral, 10x award-winning product. Dianna Ruth, Jessica Blanco, @Melissa Melillo, Sarah Tustin, Sabrina Benmoha, Bozena Kapalka, Esther Jung, Camille Hall, Kali Perez, Alexandra Roche, Douglas Kroboth, Joseph Cusenza, Heather Gronski, Jamilah S, Hannah Fitch, Zemirah H., Olivia Borrill, Tyler Smart, Kate Ingram, Lindsay Schallon, Jihan Forbes, Alexis Gaskin, Shruti Dube, Stefani Rey, Nicki Irwin, Sarah K., Taylor Mew, Sunny T., Iley C. Kate Millington, Adriana Autie, Jasmine Haffar, Sydney Doyle, Astou D., Mollie Mayer Here’s why PopSugar—and our Milk Makeup fam—loves Cooling Water Jelly Tint: 🧊 Vegan collagen for firming skin 🧊 Aloe for soothing + refreshing 🧊 Seawater for hydration + a cooling effect 🧊 Non-comedogenic + non-acnegenic 🧊 Clean, vegan, cruelty-free, and 90% natural ✨ This is your sign! Shop our stunning Cooling Water Jelly Tint (available in 6 shades) now at Sephora.com + MilkMakeup.com 🛒 Which shades are you grabbing first? 👇 🍑 NEW! FIZZ – soft peach 🌸 NEW! FRESH – soft pink 🌺 BURST – poppy pink 🍹 SPRITZ – coral 🍇 SPLASH – berry ❣️ CHILL – red Read all about our win on PopSugar.com #MilkMakeup #JellyTint #PopSugarBeautyAwards #Awards #Teamwork

🎉 Huge congratulations to the team on an incredible milestone! Last December, we hosted our first front-of-store takeover at SEPHORA Soho, and it became our highest single-day sales event in Milk Makeup history! A special thank you to Istvan Hrichak for leading the charge, and to our amazing NYC field team, led by Mimi Sanchez, along with Chaz Acevedo, Zaina Vasquez, and Fazrin Talita, for making this event such a success. Shoutout to Ari Adams, our EDU Manager, for all the on-the-ground support. We’re incredibly grateful to the SEPHORA Soho team for their partnership and ongoing love for Milk Makeup. We couldn’t be prouder of everyone’s hard work, and we’re excited to see what’s in store with more takeovers this year! ✨ #MilkMakeup #Teamwork #Sephora #StoreTakeover #SohoTakeover #2025

Reflecting on an Incredible 2024 ✨ As we wrap up 2024, we reflect on an incredible year filled with remarkable growth, hard work, and success at Milk Makeup. From groundbreaking product launches to empowering community initiatives, we are so proud of everything we've achieved together. This year, we saw some of our most exciting product launches yet. Our Jelly Tints went viral, with one selling every 20 seconds! We also introduced Cloud Glow, Kush Lip Oil, Hydro Grip + Glow Primer, Kush High Roll Mascara, and our first-ever Tubing Brow Gel—each one quickly becoming a makeup bag essential. We also celebrated a major milestone by reaching 1 MILLION followers on TikTok 🎉We owe this accomplishment to our amazing Milk Makeup fam and our incredible marketing team that continues to push boundaries. In addition to our product innovations, we’ve made huge strides in our commitment to wellness and inclusivity. This year, we launched our Employee-Focused Wellness Series, where we explored essential topics like work-life harmony, mental health, and financial well-being. Our DEI initiatives continued to grow with the announcement of our 2024/2025 DEI Council and the launch of our Buddy Program. These initiatives are designed to foster inclusivity, support new hires, and ensure a welcoming environment for all at Milk Makeup. We also continued our partnership with The Center and Chill Foundation, giving back to our community by supporting the work of The Center and hosting the Bronx Girls Skate event at our office, inspiring the next generation of creatives. We also want to highlight our internship program, which received over 10,000 applicants this year. Our program serves as a gateway to real-world experiences, fostering learning and growth. Our inspiring bi-weekly Lunch + Learn sessions became a cornerstone of the year, offering interns and team members the chance to share inspiring stories, advice, and career insights, furthering growth and learning across the company. As we reflect on these milestones, we’re filled with immense joy to see our contributions not only to the beauty and creative world but also to our community and to the experiences of our incredible team. A heartfelt thank you to everyone who has been part of our journey this year, and a special thank you to our Milk Makeup family for all that they have accomplished 🖤 We can’t wait to see what 2025 brings—let’s keep growing, innovating, supporting our community, and empowering the next generation! 🌟 #MilkMakeup #2024Reflections #Teamwork #Innovation #DEI #Community #Partnerships #Growth