🎉 Huge congratulations to the team on an incredible milestone! Last December, we hosted our first front-of-store takeover at SEPHORA Soho, and it became our highest single-day sales event in Milk Makeup history! A special thank you to Istvan Hrichak for leading the charge, and to our amazing NYC field team, led by Mimi Sanchez, along with Chaz Acevedo, Zaina Vasquez, and Fazrin Talita, for making this event such a success. Shoutout to Ari Adams, our EDU Manager, for all the on-the-ground support. We’re incredibly grateful to the SEPHORA Soho team for their partnership and ongoing love for Milk Makeup. We couldn’t be prouder of everyone’s hard work, and we’re excited to see what’s in store with more takeovers this year! ✨ #MilkMakeup #Teamwork #Sephora #StoreTakeover #SohoTakeover #2025
In December we hosted our first front of store take over event at SEPHORA Soho. I'm so proud to share we had our highest sales of any single day event in Milk Makeup history. Huge shout out to our NYC field team leader Mimi Sanchez for making this such a big success and to her team Chaz Acevedo, Zaina Vasquez, and Fazrin Talita as well as our EDU manager Ari Adams for all their support on the day of and to the Sephora Soho team for all their continued support and love for Milk Makeup. A special thanks to Katie O'Brien from Arsenal New York for the build out, it looked incredible. Such a great way to end the year and set the tone for 2025 🎉