Misfits Market

When we sit down to connect with loved ones over tomorrow's meal, we'll have a packed list of things to be #grateful for. Our supplier partners who produce some of the world's greatest food and help us create a more #sustainable food system. Our incredible team members whose #passion and talent fuel our deliberately different grocery store. (Special shout out to our FC, distribution, and delivery team members who worked all this week to ensure our boxes made it to good homes before the holiday!) And of course our customers, whose love of quality food and partnership in our mission make all of this possible. Thank you to each and every one of you for being part of this journey with us. Enjoy the holiday—and if you need tips on what to do with those leftovers, we've got you covered!

🎂 This fall marks Misfits Market’s 6th birthday as well as Imperfect Foods’ 9th—and what a journey it’s been! 🍎 From Misfits’ humble beginnings in 2018 delivering quirky organic produce in Philly to becoming a national grocer that’s rescued nearly a quarter of a *billion* pounds of food to date, we’re unbelievably proud of the impact we’ve made together. 🌎 With more consumers seeking a better way to shop with the planet in mind, our mission is more important than ever: to reduce food waste and make shopping for sustainable, high-quality groceries easier and more affordable. 🤝 We’re thankful for our partners across the food system, from farmers to CPG brands, who help us save food from lesser outcomes, create all-new upcycled products, and ensure delicious, high-quality food finds a good home with our customers. 🎉 This year alone has been a big one. We’re expanding Odds & Ends, our private label, to 100+ products and delivering even more value for our loyal customers with Misfits+, our new membership program. 💕 Though we’re bigger than ever, one thing has stayed the same since day one: we’re united in our love of food and our vision of a more sustainable food system. 🥂 A huge thanks to each member of the Misfits team, past and present, who played a part in getting us here. Cheers to more years of rescuing food!

Like everyone witnessing the devastating impact of #HurricaneHelene, we’re incredibly saddened as people in the Southeast face unimaginable loss. Even a week later, there’s widespread lack of food access as roads are impassable, power remains out, and some food banks were wiped out entirely. We’re also hearing that some of our farm partners were affected and are just beginning to assess damage to their crops. It’s all yet another reminder of the impact of climate change on our food system and why it’s so important to address it collectively. While we do our part to minimize emissions by fighting food waste, we know that monetary donations to people on the ground are among the most effective at this time. We’re donating $10,000 to our longtime partners at Feeding America who are deploying truckloads of food and other supplies to food banks in the Carolinas, Georgia, Florida, and Tennessee. We’re also distributing $15,000 among the following organizations doing the important work of providing food throughout some of the hardest hit areas: BeLoved Asheville: operator of food pantries in Asheville, N.C. now providing essential food support and other services Foothills Food Hub: nonprofit that works with more than 84 farmers in the Western North Carolina region to distribute food to pantries and other trusted partners Equal Plates Project: N.C.-based nonprofit that sources from local farmers, address food insecurity and builds community through the sharing of scratch-made meals Golden Harvest Food Bank: supports 24 counties around Augusta, GA Second Harvest Food Bank of East Tennessee: supports 20 counties around Maryville, TN If you need emergency food support, we encourage you to use the Feeding America food bank locator tool to find resources near you. And of course, if you’re financially able, join us in donating to organizations on the ground so we can lift up these communities together on their long road to recovery. 

The secret’s out—we launched a membership program! With Misfits+, we’re making it even easier and more affordable to get high-quality, sustainable foods delivered with exclusive weekly deals and reduced shipping fees. Plus, every order placed with Misfits+ also helps fight hunger thanks to our partnership with Feeding America. Hear all about it straight from our CEO and founder, Abhi Ramesh, in conversation with Progressive Grocer.

We love an ingenious solution to food waste that's a win for the climate *and* communities facing hunger. So when our friends at Sharing Excess started a pioneering food rescue and redistribution program out of New York City’s Hunts Point Produce Market, the largest produce terminal market in the world, we couldn't wait to lend a hand. Misfits Market is thrilled to donate $200,000 to help Sharing Excess (one of our donation partners since 2019!) expand their operations at Hunts Point and distribute 10 million pounds of fresh, nutritious food to half a million New Yorkers in the year ahead. 🍏 Just before #nycclimateweek, we celebrated this next chapter of our partnership by giving away more than 10,000 pounds of food to the residents of Co-Op City in the Bronx. A huge thanks to everyone who came out, including Bronx Borough President Hon. Vanessa L. Gibson, MPA (She, Her, Hers, Ella), NYS State Senator Jamaal Bailey, NYS Assemblymember Michael Benedetto, and NYS Commissioner of Agriculture, Richard Ball, our very own Abhi Ramesh, and the Sharing Excess team led by Evan Ehlers. Watch to learn more, then visit our site to see how you can help improve food access just by shopping for groceries with us. https://lnkd.in/eqvApez2 #foodwaste #foodaccess #ClimateWeekNYC #HungerActionMonth

In our vision of a more sustainable food system, everyone has access to nutritious food and all food goes to its highest outcome. But that’s not yet reality in the U.S. One in seven people are food insecure in America, a stat that’s increased 30% in just the past year. At the same time, 33% of all food in the U.S.—78 million tons—went to waste or was lost in the fields in 2022 according to ReFED. It’s easy to get discouraged by those numbers, but we see it as an opportunity to tackle both problems at once—not just on #HungerActionDay but every day. We partner with more than 60 food banks and pantries and local food access organizations leading the work of serving and feeding our neighbors day in and day out. Over the past year, we’ve helped provide more than 1.5 million meals* to people facing hunger through our partnership with Feeding America. And in 2023, Misfits Market donated over 6 million pounds of food through our 60+ community partners around our facilities. To learn more about the amazing work of our partners and how you can fight hunger just by shopping with us, head to our new Food Access page: https://lnkd.in/eqvApez2 #HungerActionMonth *$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.

Our merchandising team has been hard at work over the last year expanding our product assortment, and we're excited to announce that we've officially reached 1,000 SKUs! Which means we've got more categories (including supplements and vitamins and baby) and more exciting, hard-to-find brands than ever before. Why not discover a new fave while stocking up on all your usual grocery suspects *and* fighting food waste?

Our team believes that everyone deserves access to high-quality food, and that's why we're extra excited to have both #MisfitsMarket and Imperfect Foods voted onto Green Matters' list of the 10 Best Natural Food Stores!

Take it from a certified expert in snacks: you *have* try our brand-new savory onion twists. They're delicious, of course, but even better, they fight food waste with every bite. Hear from our Senior Director of Private Label Morgan Drummond about how we created this exclusive, limited-edition collab with the fine folks at Pipcorn Heirloom Snacks , then pick up a bag of your own over at #MisfitsMarket before they sell out.

Does this sound like you or someone you know? Apply now! https://lnkd.in/epgnN-4b