Molson Coors Beverage Company

ZOA Energy, Molson Coors’ better-for-you energy drink brand, is set to get even more flavorful. This month the brand is taking Green Apple and Mango Splash from limited retailers in 2024 to its core national lineup in 2025. After a successful stint in 7Eleven, Mango Splash is moving into QuikTrip, Amazon, HEB and select Kroger divisions, with more on the way. Green Apple, which has been at Amazon and HEB, is adding QuikTrip and Hy-Vee, with more to follow. Both Green Apple and Mango Splash have garnered impressive results in limited retailers and time periods in 2024, according to Ryan Smith, general manager for non-alc sales. Now Molson Coors is ready to take the flavors to the next step. “By taking a majority equity stake in ZOA in November, Molson Coors proved that it was serious about the better-for-you energy drink segment,” says Smith. “We also finished the year strong. The last 4-week period of the year, for the week ending 12/29, was our best month of all 2024. For the first time all year, we grew dollar and unit share of the category in both Total US Food and Total US Chain Convenience. This is a great momentum builder as we turn the page into 2025 with our most consistent set of retailers to date.” #ZOAEnergy

Molson Coors Beverage Company has named Phil Whitehead, an 18-year veteran of the company and most recently its Managing Director in Western Europe, as the next president and CEO of its EMEA & APAC region, effective Jan 1, 2025. Global CEO Gavin Hattersley believes Whitehead is the ideal person to lead this part of the business due to his wide-ranging expertise and ability to drive portfolio transformation. “Notable among Phil’s accomplishments is the launch of Madri Excepcional, our most successful innovation in many years,” said Hattersley. “He has also overseen many years of growth and achievement including growing above premium brands Staropramen, Pravha and Cobra, and diversifying beyond beer with the acquisition of Aspall Cyder.” Read more about Whitehead here: https://bit.ly/425cbCa

Have you ever wondered what it's like to work on the line at one of our breweries? Radhika shares her experience in the video below!

The winner of each fantasy football league may get all the glory, but finding creative ways to roast the person in last place is big right now, with some imaginative punishments going viral on social media. Now Miller Lite and the ESPN Fantasy app want to help. “We're issuing a call to all ESPN Fantasy Football teams to show your last place friends how much you love them by putting them in our ads,” says Molly Long, marketing manager for Miller Lite. The kicker? The photos will be embarrassing, and the ads will be national, making it the ultimate way for fantasy teams across the country to razz their friends.” Click here to learn more: https://bit.ly/49Qbu1M

Keystone Light is ending the year with a colorful refresh of its everyday cans and packages. Even the logo has been tweaked, looking bolder and more modern. Returning to every can is the brand’s classic catchphrase, “Always Smooth.” Read more about the changes here: https://bit.ly/4fnH1cu

No matter how you plan to celebrate New Year’s Eve this year, Molson Coors wants to help its fans do so responsibly. To make that easier, Coors Light and Miller Lite are sponsoring free public transit rides in seven U.S. cities. Community affairs manager Alison Hanrahan says the program showcases how Molson Coors prioritizes alcohol responsibility. “This program helps people celebrate responsibly, providing them a way to get home safely,” she says. “We are proud to be able to provide free rides in these markets for our consumers and our employees.” Click here to learn more: https://bit.ly/49BW7JT

Get ready for a knockout. Miller Lite is now the official beer partner of Top Rank Boxing. According to Alan Bremerkamp, director of marketing for Miller Lite, the partnership helps Miller Lite connect with fans of a booming sport. “Boxing is one of the fastest growing sports in the U.S., so it made sense to join forces with boxing industry leader Top Rank,” said Bremerkamp. He added that boxing is currently the sixth most popular sport in the U.S., with 129.6 million fans, according to Nielsen Media Research. Read more here: https://bit.ly/4gsuN31

At Molson Coors, we are proud to be members of the International Alliance for Responsible Drinking (IARD). We are committed to helping to reduce harmful drinking, which includes ensuring that marketing targets only those over the legal purchase age. We’re delighted to reach 98.2% compliance of IARD’s Digital Guiding Principles (DGP) – 5 key digital safeguards – alongside fellow members. This milestone reflects five years of focused work, including innovations such as:  🎯Collaborating with leading digital platforms to improve age-gating  🎯Launching influencer marketing standards  🎯Incorporating the DGPs into our compliance code and performance targets This achievement is testament to our dedication to responsible marketing, as we keep pushing towards 100% compliance. Click the link below to find out more about IARD, and the standards for responsible digital marketing. #ResponsibleMarketing #Innovation #IARD #DigitalGuidingPrinciples https://lnkd.in/eeFDZxhu

Holiday Lites marks the start of another holiday season in Milwaukee’s Miller Valley. This year, visitors can enjoy a new show featuring over 1 million energy-efficient LED lights, which run on the power equivalent of a few household appliances, despite lighting up the entire block. The Holiday Lites show runs every night from 5 p.m. to 9 p.m. until Dec. 26 at the Plank Road House. It is a drive thru experience that allows guests to park on the side of the street in front of the house and tune into 91.1 FM to enjoy the show. Cheers to the holiday season from all of us in the Miller Valley!

Miller High Life wants everyone to “live the High Life” all year. But for this year’s holiday season, the brand found a way for its biggest fans to give the gift of the High Life to friends and family. Legal-age consumers can enter to win limited-edition Miller High Life gifts, including branded LED holiday trees, beer steins and beer money Venmo payments. There’s also new holiday merch, High Life Dive Bar-Fume and a new Dive Bar Debates game. All these can be accessed by visiting the Miller High Life holiday page here: https://bit.ly/49kVsww