Monetate

Looking Back at Elevate 2024—and Forward Toward the Future of Personalization 👀🔭 Monetate’s annual client summit was one for the books this year. The insights from our guest speakers, on-site demonstrations from our partners, and real-time conversations between our attendees made it our most memorable event yet! Whether it was discussing AI’s impact on the industry, how brands can further optimize the customer journey through search & product discovery, or how to create a human-centric digital strategy—Elevate 2024 served as a call-to-action for online brands wanting to stand out and exceed their customers’ expectations through the power of personalization. Couldn’t make it? No problem. Watch this quick recap before heading over to our site for highlights and other key takeaways! 👇 https://lnkd.in/gnrvA4_G

Introducing Personalized Category Pages! 📣💻 Built on Monetate’s powerful personalization engine, Personalized Category Pages leverage machine learning and Natural Language Processing to analyze countless data points, including past purchases, browsing history, and current session behavior. Key features include: - Dynamic product sequencing that automatically adjusts based on user affinity - Intelligent filtering options that surface relevant attributes to each shopper - Customizable layouts that adapt to different customer segments - Real-time performance analytics to measure impact on key metrics - Seamless integration with existing search or product discovery strategies Learn more here 👉 https://lnkd.in/gKTcfbWh

Everything about Cyber Weekend is capital “B” big 👀 And this year was no different—especially for our clients 👇 📈 CVR jumped by 22% between Black Friday and Cyber Monday 🖥️ Sessions rose by 6% YoY, while RPS was up by over 8% 🛍️ Customers placed 5% more orders compared to 2023 The countdown to BFCM 2025 has already started. Head over to our site for quick takeaways from the biggest online shopping day on record, along with actionable tips you can use to make next year bigger AND better! ⬇️ https://lnkd.in/gn7iWnz6

I had an incredible time at Experimentation Elite today, where industry experts shared great insights on how to improve experimentation and customer retention. Big thanks to Monetate for the invite and for Stephen Hatcher for being my wingman today! The below demonstrates my favourite takeaways from today's speakers. One thing I am personally very proud of is the progress we have been making at Dr. Martens plc and today's insights confirmed that. Despite having a small team, we're successfully adopting iterations of suggestions and making impactful changes. It's all about leveraging what we have (with the resource available) and continuously improving. Here are some of the key takeaways: Stephen Pavlovich (Conversion.com): Humans supporting AI to enhance experimentation— The main question being: AI to do what humans can do or do what humans can't do? His thoughts on scaling with the Levers Framework were eye-opening, helping us analyse user behaviour and prioritize tests based on available traffic and ideas. And more importantly, focus on data over opinion! Abi Hough: Retention is everything! Focus on long-term customer relationships instead of quick fixes. The 4 R's of retention (Resonate, Relationships, Really understand, Reality) and the Keller Brand Equity Model offer great frameworks for building brand loyalty. Creating a lifetime love of learning: How can you take your business on this journey? Valentin Radu (Omiconvert): Experimentation fatigue is real! After years of testing, shifting from visitor to customer experimentation helps overcome plateaus. His insights on leveraging Customer Lifetime Value were especially valuable, stressing the importance of leadership buy-in for slower, long-term experiments. Hannah Tickle (Experimentation at Railway): Mobile-first testing is crucial. She discussed how users behave differently across devices, with mobile phones having higher intent to purchase. Testing should reflect these differences—context matters! Eden Bidani (Head of Strategy & Copy at Cape): Think outside the box! Creative problem-solving is key to success. Whether it’s testing pop-ups based on shopping intent or refining product descriptions to stand out from competitors, Eden emphasized the need for a creative mindset when experimenting. LATAM Airlines (Rafael Buitrago Osorio & Marcus Vinicius Gonzaga Garcia): From intuition to scalability, they shared how they tripled their experiments per month. The key? Establishing a culture of continuous learning, overcoming resistance, and empowering every team member—from product to customer service. And big thank you to Chris Gibbins for being an great host! An amazing event packed with actionable insights. #Experimentation #CRO #DigitalExperience #Innovation

Elevate 2024 Award Spotlight: Technology Partner of the Year 📀 🙌 Last but certainly not least, our final award of the year recognized an organization who demonstrated exceptional collaboration and innovation with Monetate on both sides of the pond, significantly enhancing the overall client experience. Sound like the talented team over at Contentsquare? You're right! They've effectively integrated their powerful tech stack with Monetate's personalization platform—making them the most used integration where mutual clients see measurable results.! Congrats, Contentsquare! 👏

We have some exciting new org changes to announce... 👀 📣 Introducing our "C-Sweet" team—representing the very best in basting, mixing, and air frying across the crowded holiday table space. We're already known for our unmatched personalization capabilities and are continuing to innovate by selecting these super tasters to lead us into the future of hors d'oeuvres. From all of us here at Monetate—but especially Brian Wilson, K.C. Attaya, George J Kanuck, Andrew Koperwas, Austin Rochford, and Eric Rosado—we want to wish you a very happy Thanksgiving! 🦃

Elevate 2024 Award Spotlight: Strongest Partner 🤝 🌟 This award was determined by nomination and went to the organization doing the most to promote our common values, foster mutual respect, and share knowledge that makes both our companies better. Who did it go to? Who else but adidas! Adidas is always innovating their personalization approach in order to meet the needs of their business and performance requirements while being committed to our program and partnerships—using a broad breadth of Monetate's platform and ultimately driving value. A true team effort! Congrats, adidas! 👏

Everyone knows that personalized search and product discovery are the same... Or are they? 🤔 (Here's a hint: they aren't) Learn why they're different—and why that matters to today's online brands at the link below! 👇 https://lnkd.in/gmUgFFgt

Elevate 2024 Award Spotlight: Program Champion 💪 🏅 This award was for the linchpin who managed to take Monetate's personalization capabilities and seamlessly integrate them into broader business strategy—with Britt Mansveld swinging in for the win! Britt heads up the CRO roadmap at Dr. Martens plc and has been instrumental in driving Monetate adoption within the organization. She ensures teams across the company understand how to get the most value out of our platform. This has led to rolling out product recommendations across the EMEA and US business! Congrats, Britt! 👏

Every number tells a story 📖📊 So, what does the latest data say about the health of your business? We just updated our ecommerce benchmarks with new stats from Q3—giving brands and their teams up-to-the-minute insights on: - Bounce rates - Pageviews - CVR, ATC, AOV, and more! Head over to our site now and make sure you're armed with the knowledge you need to craft a winning online strategy! 👇 https://lnkd.in/gzjQyPs3