Monetate’s Post

I had an incredible time at Experimentation Elite today, where industry experts shared great insights on how to improve experimentation and customer retention. Big thanks to Monetate for the invite and for Stephen Hatcher for being my wingman today! The below demonstrates my favourite takeaways from today's speakers. One thing I am personally very proud of is the progress we have been making at Dr. Martens plc and today's insights confirmed that. Despite having a small team, we're successfully adopting iterations of suggestions and making impactful changes. It's all about leveraging what we have (with the resource available) and continuously improving. Here are some of the key takeaways: Stephen Pavlovich (Conversion.com): Humans supporting AI to enhance experimentation— The main question being: AI to do what humans can do or do what humans can't do? His thoughts on scaling with the Levers Framework were eye-opening, helping us analyse user behaviour and prioritize tests based on available traffic and ideas. And more importantly, focus on data over opinion! Abi Hough: Retention is everything! Focus on long-term customer relationships instead of quick fixes. The 4 R's of retention (Resonate, Relationships, Really understand, Reality) and the Keller Brand Equity Model offer great frameworks for building brand loyalty. Creating a lifetime love of learning: How can you take your business on this journey? Valentin Radu (Omiconvert): Experimentation fatigue is real! After years of testing, shifting from visitor to customer experimentation helps overcome plateaus. His insights on leveraging Customer Lifetime Value were especially valuable, stressing the importance of leadership buy-in for slower, long-term experiments. Hannah Tickle (Experimentation at Railway): Mobile-first testing is crucial. She discussed how users behave differently across devices, with mobile phones having higher intent to purchase. Testing should reflect these differences—context matters! Eden Bidani (Head of Strategy & Copy at Cape): Think outside the box! Creative problem-solving is key to success. Whether it’s testing pop-ups based on shopping intent or refining product descriptions to stand out from competitors, Eden emphasized the need for a creative mindset when experimenting. LATAM Airlines (Rafael Buitrago Osorio & Marcus Vinicius Gonzaga Garcia): From intuition to scalability, they shared how they tripled their experiments per month. The key? Establishing a culture of continuous learning, overcoming resistance, and empowering every team member—from product to customer service. And big thank you to Chris Gibbins for being an great host! An amazing event packed with actionable insights. #Experimentation #CRO #DigitalExperience #Innovation