Monetate’s Post

To win, you need to score. To score, you need to know where the goal is. I absolutely love this spot from Adidas! What superb storytelling. It has CUT-THROUGH and gets your attention and then just keeps you hooked until the end. It is COMPELLING in that it is relevant to millions of people who will be watching with anticipation the next couple of weeks – the hardcore football fans but even the ones not so much into football. It is CONSISTENT with what Adidas stands for even if the branding is very subtle (hats off to Adidas for resisting the urge to stick a massive logo at the end in the TVC). Oh, and most importantly, it is CLEAR – it is easy to understand what the goal for Euro 24 is... it’s very simple… make sure IT’S COMING HOME Jude! (And yes, it benefits from a song that is very well known and that will get people all over the world singing along... a song that feels like it could have been written for this ad!) But I digress… what is relevant in sports is, of course, totally transferable to business and life in general. If you want to advance, you need to deliver on your goals. And to deliver on your goals, you need to deliver on your projects and know what the expectations are. So, before you start a new business year or project, it's crucial to set clear goals and expectations. Clear goals provide direction and focus, ensuring that everyone on the team understands what success looks like and what they need to do to achieve it. This clarity helps in prioritizing tasks, allocating resources effectively, and keeping everyone aligned and motivated. Without well-defined goals, projects can drift off course, leading to wasted time and effort. By establishing clear objectives and expectations from the outset, you lay the foundation for efficient execution and successful outcomes. Remember, clarity in your goals is the first step towards achieving them and winning. So, take the time to define what success looks like for your next project, and make sure everyone knows where the goalposts are. #adidas #it’scominghome #Goals #Clarity #ProjectManagement #Success #Leadership #BusinessStrategy #Adidas #Euro24 #Storytelling #Marketing #fridayadvice

"Impressive numbers from the global sports giant Adidas! adidas 📊 €21.4 billion in revenue for 2023, reflecting the true power of this global brand. But beyond the numbers, what's truly fascinating is the company's ability to reinvent itself and stay relevant for over 75 years! 3 interesting insights from the latest reports: • Significant growth in digital channels • Increased focus on sustainability and green products • Accelerated penetration into emerging markets It's particularly interesting to see the company's growing investment in technology and innovation - areas where Israel is a global leader. What are your thoughts on Adidas's strategic moves? #Adidas #SportsTech #Innovation #Growth #StrategicThinking"

Excited to share a snapshot from our latest team session, where we learned about Adidas Originals' global presence! 🌍 We talked about how Adidas has opened stores across Europe, South America, North America, Asia, and Oceania. It's great to see their plans for more stores since 2008. In the UK, some Adidas stores are now inside JD Sports. This session reminded me how important global strategy and local partnerships are for business growth #BusinessGrowth #MarketingInsights

Results tell the story here.

Every project is different. This is what you often hear in this business. But one ingredient, the most important one, is common: people. As a leader, my greatest joy is witnessing many talented, committed individuals from all over the world come together to achieve a common mission. Today marks the day when the hard work of many people contributing to our joint mission resulted in a successful go-live. Normally, I would stop here. But given the importance of what we have just accomplished, I need to say more about the new legacy that has been created here at Adidas. Everyone familiar with Adidas can imagine the complexity of our business. We have undertaken one of the most complex business transformations worldwide. We engaged some of the most competent people in the industry, including experts from all adidas teams and many other companies and partners. The resilience and commitment they demonstrated are extraordinary. Anyone who has worked on a project for a year knows the pressure involved. Sustaining this intensity for three years is an entirely different level of emotional pressure. To use a sports analogy, it's like playing in the EURO tournament every month and accepting this as the new norm. Today, I want to pay tribute to all those who supported each other over the last few months. #oneteam After one milestone, there is always another. But today, take a moment to celebrate the birth of a new legacy at Adidas.#wearelive

Learn from Adidas' success 💡! Innovation through process optimization, data-driven insights for market understanding, sustainability as a competitive advantage, and maintaining brand focus. Explore creative partnerships to expand your audience and add value to your business 🚀. #22tb #22tribes #LeanPrinciples #Adidas

“You’ve got this!” 💪 The new Adidas campaign is a powerful reminder that we all possess the inner strength to overcome challenges and achieve our goals. It’s more than just a catchy slogan; it’s a call to action for professionals across all fields to recognize their abilities, believe in themselves, and seek out the tools needed to tackle everyday challenges. 🏆 This message resonates deeply in both business and life. Whether you’re closing a deal, starting a new project, or navigating personal milestones, remember that you have what it takes to succeed. 🌟 If you haven’t seen this inspiring ad yet, you’re in for a treat! Watch it here: https://lnkd.in/dTxM33ri #Adidas #Motivation #InnerStrength #ProfessionalGrowth

I agree with most of the article though i think the strategy has no longevity. Banking on bringing back the old classics rather than working on designing better shoes and different SKUs will harm them in the future! Work on the fundamentals, design + market penetration and they might have a chance to beat Nike.

Every success needs a #team! I have been talking in a long meeting today about end to end processes. I came home and I looked back in my past experience How we made great success and What was mandatory to achieve that goal!. This post is made out of a past presentation I did in adidas for an employee meeting. We could never achieved so many goals without the BIG team commitment we had. We have now more tools: #digitalpacks #industryexperts #innovativetechnology but even that we need our team to believe on each other, to embrace the project, to trust on the main objective. I am fully convinced that is the only way to succeed!

Learn from Adidas' success 💡! Innovation through process optimization, data-driven insights for market understanding, sustainability as a competitive advantage, and maintaining brand focus. Explore creative partnerships to expand your audience and add value to your business 🚀. #22tb #22tribes #LeanPrinciples #Adidas