MikeWorldWide

You don’t need to be everywhere, you just need to be everywhere it matters. Introducing Everywhere, the new influencer & social agency built to ignite conversations and create experiences across the digital channels that matter most for companies and executives. From developing omni-channel strategies to forging authentic creator partnerships and producing high-impact content at scale, Everywhere connects brands with audiences to drive loyalty and accelerate business growth. #EverywhereAgency

One of my favorite lines from the 1984 classic “Mr. Mom” inspires today’s #AI-related video post. Enjoy. “You’re doing it wrong!”

2025 is the year for using data and AI to increase the precision and predictability of our communications ⬇️💪 Michael Kempner D S Simon Media

The impact of the Administration's war on DEI is just beginning to be felt. But for many companies, that is only part of the issue. In order to decide how to operate in the current DEI policy landscape, your company must have a clear understanding of what DEI means to you and your stakeholders. You might be surprised to find that the understanding and expectations of your key stakeholders don't match your own belief, creating the potential for damaging chain reactions to your decisions. Is it an issue of critical importance to your business? So much so that you are willing to make a stand and find your organization in the Administration's crosshairs? Is DEI an important component of serving your customers and ensuring that your employee culture is vibrant, inclusive and dynamic? Or are you having buyer's remorse after jumping at the opportunity to publicly tout DEI efforts despite no clear mandate or effort beyond a press release or press conference? The crisis team at MikeWorldWide has developed a rubric to help your company understand where you are on the DEI spectrum and guide you forward; protecting your business, employee culture and reputation simultaneously. We can help you assess the risks, understand the nuances of different constituencies and navigate the murky waters of the current political climate. Remember, the best time to plan for the DEI crisis was yesterday. The second best time is today.

There are few spaces where a cultural competence is more critical than #healthcare, and #hospitals and #healthsystems face a particularly complex communications challenge in the current environment. Fostering trust and credibility within the communities they care for is paramount. It is critical that the collective workforce - clinicians and staff - not just be in the community, but of the community, if they hope to foster both access and adherence - the two foundational ingredients for positive patient outcomes. The MikeWorldWide #MWWHealth team is working closely with our government relations, DEI, and crisis communications experts on a daily basis to keep our fingers on the collective pulse and help our client partners navigate these communications challenges, so that they can focus on what they are best at - taking care of people. #healthcaremarketing #publicrelations #hcmktg

So many companies inflict damage to their own reputations when it comes to layoffs.  And they really should know better.    Really, everything you need to know about handling a layoff with grace...you learned in Kindergarten. 1.         Play Fair – don’t label someone as an underperformer because it makes things easier for you.       2.        Share – have a good and honest explanation as to why the person is being laid off.  3.        Don’t hit people – physically or verbally.   Individual conversations, handled with empathy – not mass zoom firings.  I guess Meta didn’t do so well in Kindergarten.  For a few more thoughts on these kinds of unforced errors,  the video that Clayton Durant says I need to post is below.

FanDuel’s Kick of Destiny began with a single Super Bowl ad and has since grown into a multi-year fan-favorite. The strategic, long-term narrative is helping FanDuel grow its audience, drive real business results, and show that multi-year storytelling wins on advertising’s biggest stage. #clientlove Read more here: https://lnkd.in/eRFs-2VS

The HIMs and HERs 'Sick of the System' Superbowl ad caught attention for various reasons. It pushed the boundaries of #pharma #advertising regulations and tapped into the increasing skepticism and disenchantment surrounding #healthcare in the U.S. Curious what others thought of the spot?

We had a fantastic time at Creator Economy Live where our VP of Sales, Brian Koza, and Managing Director, Megan Hueter, connected with some of the brightest brand and agency marketers, creators, and tech leaders shaping the future of the industry. From in-depth discussions on measurement & ROI, evolving creator partnerships, content strategies, and the future of social platforms, this event reinforced just how quickly the space is evolving—and why brands need strategic partners who understand the full ecosystem. At Everywhere Agency, we thrive at the intersection of creators, content, and commerce, ensuring our clients are everywhere it matters most. #InfluencerMarketing #CreatorEconomyLive

In a highly polarized environment where yesterday’s imperatives have become today’s controversies, the question of whether brands should still take a stand on societal issues is top of mind. Authentic purpose is not political - it is a reputation driver. A strong employer brand is more important than ever. Being a leading voice on matters of policy…well, it matters. How can companies be both advocates and safe harbors? Today, companies can be more influential with their stakeholders than ever, but the tension between risk and reputation is real. In today’s newsletter we share our “opinions in a minute” on 5 topics that are keeping communicators up at night.