National Institute for Social Media

With the added stress of the holidays, the last thing you need is to get dragged into the drama of an online troll. If your brand's social media or blog is getting negative comments, here's how to handle them calmly and effectively: https://buff.ly/3ZGGcFW #NISM #CommunityManagement #Blog

🎙 Episode 3 of the Why I Social podcast is here, featuring Casie Shimansky! In this episode, Casie shares what’s changed in her social media journey over the past decade and how she uses social platforms to make a meaningful impact, like raising funds for the St. Baldrick's Foundation. Listen in! #Podcast #SocialMediaPodcast

This season of togetherness and gratitude gives us the perfect opportunity to thank you for being such an important part of our journey. Whether you've shared your expertise through a webinar or blog, pursued your SMS certification, or supported others in their professional growth, your connection truly means the world to us. From all of us at NISM, we wish you a Merry Christmas and Happy Holidays! 🎄 #MerryChristmas #HappyHolidays

Of course, we all know the importance of engaging with our audience online. But, do you have a system in place for managing comments? Whether you are facing great reviews, negative comments, or questions from your audience, your goal should be to continue two-way conversations and address issues quickly. You can choose what tone you take online, whether it’s snarky, constructive, or humorous (there’s room for any attitude, depending on your situation). However, the most important part is engaging directly with your audience in a way that elevates your brand. Audience engagement is an important part of all six of our content domains, so check out our exam materials to see how it relates to your social media strategy: https://buff.ly/3ag7SFT #Engagement #CommunityManagement

Have you been hearing the buzz about Bluesky? We went ahead and secured our handle (why not?), but we’re curious... what do you think of it? If you’re still catching up, here’s what we know so far.

With the digital landscape evolving rapidly and regulations tightening, staying on top of social media compliance isn't just smart – it's necessary. This fully-online course will help you learn how to protect your brand, navigate legal complexities, and build trust with your audience. Earn a "Compliance and Governance" certificate upon completion: https://buff.ly/3OQqqmJ * This course is for educational purposes only and should not replace legal advice #SocialMediaCompliance #SocialMediaCertificate #OnlineCourse

According to our 2024 Social Media Job Study findings, earning your SMS certification can open doors to promotions, raises, and exciting new opportunities. Ready to take the next step in your career? Register for the SMS exam or prep course today: https://buff.ly/2XUbKci #NISM #SMS #SocialMediaStrategist #ProfessionalDevelopment

Branded giveaways are a great way to grow your audience and boost engagement. From using hashtags to running creative contests, our latest blog shares tips to make your giveaways a success. Check it out! https://buff.ly/4iHExbQ #MarketingStrategy #Giveaway

Managing a marketing team with diverse backgrounds and levels of experience can be challenging. We've heard agency owners express the need for better insights into their team’s strengths, gaps, and educational foundations... and we listened. NISM Agency Certification aligns your team by providing reference materials and comprehensive coursework tailored to your specific goals, ensuring everyone is on the same page. Once 75% of your staff passes their SMS exam, your agency will earn the NISM Certified Agency badge – a powerful way to show clients your commitment to expertise and professional development. Learn more about how we can help strengthen your team today: https://buff.ly/34b4mgp #NISM #SocialMediaTraining #MarketingAgency

SMH. These 4 social media tips everyone swears by… just don’t work. https://buff.ly/4fMupMO