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Lessons Learned From Year-End, and What They Mean for 2025 Some fundraising leaders are celebrating a big year-end fundraising season and planning how they’ll continue to grow in 2025. Others are looking at their results trying to figure out how to make up a deficit because they didn’t quite hit their goal. In this livestream, we’ll unpack what happened during the year-end season, and you'll find answers to questions including: - What giving trends did we see during year-end 2024? - What were some of the top fundraising learnings from year-end a/b testing? - What implications do year-end results have for your fundraising in 2025?

See you here in 30? 😉 https://lnkd.in/gMYRB9D8

💡 Keeping donors isn’t just easier than finding new ones—it’s also key to long-term growth. Get 3 actionable strategies to keep more of your hard-earned donors 👇

“NIO Summit is truly unique. It’s not just about the content—it’s about the community and the energy. It’s a place where you feel inspired and energized, ready to take action.” There are many reasons why NIO Summit attendees return year after year, but at the core of it is 𝐚𝐥𝐰𝐚𝐲𝐬 a diverse community of like-minded fundraising professionals, engaging and actionable content, and a fun and immersive experience. So, if you want to make an impact, create change, and beat last year’s results, secure your tickets to NIO Summit 2025 now. On January 25th, ticket prices will increase by $200, so 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐭𝐢𝐜𝐤𝐞𝐭𝐬 𝐧𝐨𝐰 𝐭𝐨 𝐬𝐞𝐜𝐮𝐫𝐞 𝐭𝐡𝐞 𝐥𝐨𝐰𝐞𝐬𝐭 𝐜𝐨𝐬𝐭 𝐭𝐢𝐜𝐤𝐞𝐭𝐬 𝐭𝐨 𝐭𝐡𝐞 "𝐑𝐨𝐥𝐞𝐱 𝐨𝐟 𝐧𝐨𝐧𝐩𝐫𝐨𝐟𝐢𝐭 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬" 𝐚𝐭 𝐧𝐢𝐨𝐬𝐮𝐦𝐦𝐢𝐭.𝐜𝐨𝐦

With help from Avid AI, we've pulled the data from year-end 2024, and the results are interesting 🤔 1️⃣ Over 50% of new donors were acquired online 2️⃣ Over 40% of year-end gifts were recurring donations  3️⃣ Giving was up for mid and major donors Find out what this means, dig into more granular data, and discover how these results should inform your 2025 fundraising on the livestream this Thursday at 2pm CST! 👇 https://lnkd.in/gMYRB9D8 Nathan Hill, Courtney Krus, Justin Beasley, Kevin Peters

Let's be real: 𝐚𝐝𝐬 𝐚𝐫𝐞 𝐨𝐛𝐧𝐨𝐱𝐢𝐨𝐮𝐬. They get in the way of articles you're trying to read about hidden cheese caves in Missouri, they pop up when all you want to do is add another new gadget to your cart that you're convinced you need to "optimize" your life, and they disrupt your perfectly curated feed of funny dog videos (𝘵𝘰𝘰 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤?). But what if ads were different? This organization tested a new approach with its Facebook ad copy to see if a more empathetic approach would increase clicks. Take a look for yourself to see what happened 👇

It's 2025 — can you believe it?! We are back in the office this week, ready to start the new year right 🕺 Here's what we've been up to the past couple of weeks... 🎄 Visiting the Rockefeller tree 🐶 Spoiling our pets ✈️ Hopping across the pond for an international Christmas 🍛 Cooking ALL the food 🎁 Opening gifts with family 🥛 Spilling gallons of milk What was your favorite part about the holidays??

𝐖𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐩𝐥𝐚𝐧 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐭𝐡𝐨𝐬𝐞 𝐲𝐞𝐚𝐫-𝐞𝐧𝐝 𝐝𝐨𝐧𝐨𝐫𝐬 𝐜𝐨𝐦𝐢𝐧𝐠 𝐛𝐚𝐜𝐤? 🤔 One organization tested a simple shift: 𝐚𝐝𝐝𝐢𝐧𝐠 𝐚 𝐰𝐞𝐞𝐤𝐥𝐲 𝐜𝐮𝐥𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 𝐞𝐦𝐚𝐢𝐥 𝐭𝐨 𝐭𝐡𝐞𝐢𝐫 𝐧𝐨𝐫𝐦𝐚𝐥 𝐞𝐦𝐚𝐢𝐥 𝐜𝐚𝐝𝐞𝐧𝐜𝐞. These personal, human-sounding messages focused on nurturing relationships instead of asking for donations. The result? A 13.1% boost in conversion rates, a 25% increase in average gift, and a 41.5% surge in online revenue. 🎯 Take a look at how they did it 👇

💡 Why don't we flip the narrative? 𝐅𝐮𝐧𝐝𝐫𝐚𝐢𝐬𝐢𝐧𝐠 𝐛𝐮𝐝𝐠𝐞𝐭𝐬 𝐚𝐫𝐞𝐧'𝐭 𝐞𝐱𝐩𝐞𝐧𝐬𝐞𝐬—𝐭𝐡𝐞𝐲'𝐫𝐞 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬. Here’s the strategy: 🔄 Reinvest your acquisition returns. Instead of “cashing out” at the end of a campaign, reinvest your results in donor acquisition. Over time, this will create compounding growth in both donors and revenue. 𝐎𝐧𝐞 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐚𝐩𝐩𝐥𝐢𝐞𝐝 𝐭𝐡𝐢𝐬 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐬𝐚𝐰 𝐚 229% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞. 📈 Learn how to apply the power of compound interest to your acquisition strategy. 👇

Tomorrow is the last day of the year, and when it comes to your year-end campaign, 𝐞𝐯𝐞𝐫𝐲 𝐭𝐰𝐞𝐚𝐤 𝐜𝐨𝐮𝐧𝐭𝐬. Here's a quick test idea you can set up right now to drive more donations. 👇