NextRoll

We’re excited to announce NextRoll and Audigent, a part of Experian, have partnered to unlock an exciting new use case for Google’s Protected Audience API (PAAPI), marking a major step for privacy-forward digital advertising. This first-of-its-kind collaboration allows Interest Groups to be created using DMP data and activated on a DSP, enabling an audience data solution in Chrome without the need for third-party cookies. What this means for advertisers: - Privacy-first audience solutions that protect user data - Retention of advertisers’ upper-funnel strategies, in addition to retargeting - Scalable audience activation within Google’s ecosystem Key results from initial testing: - Connected 1B+ browsers to Interest Groups - Delivered 5M impressions across 42,000 domains - Refined workflows for scalable audience activation Read the full announcement: https://lnkd.in/gjZZutnR #PrivacySandbox #PAAPI #DigitalAdvertising #Google

We're #hiring a new Sr. Solutions Consultant, Advertising EMEA in London, England. Apply today or share this post with your network.

We're #hiring a new Lead Product Manager, AI in United States. Apply today or share this post with your network.

We're #hiring a new Lead Product Manager, AI in New York, New York. Apply today or share this post with your network.

Today, we honor the legacy of Dr. Martin Luther King Jr. and his unwavering fight for equality, justice, and freedom. His vision continues to inspire change and challenges us all to create a more inclusive world. At NextRoll, we’re proud to celebrate this day with RollDeep, our Black-centered Employee Resource Group. Together, we reflect on Dr. King’s impactful work, uplift his message, and commit to keeping the spirit of his movement alive—within our company and beyond. Today, let's take a moment to recognize and honor the values Dr. King stood for. 💛✊🏾 #MLKDay #InclusionMatters

We're #hiring a new Senior New Business Account Executive in United States. Apply today or share this post with your network.

We're #hiring a new Principal New Business Account Executive in United States. Apply today or share this post with your network.

We're #hiring a new New Business Account Executive in United States. Apply today or share this post with your network.

"These are exciting times for the industry. It is increasingly possible that the advertising space will have very effective, measurable ad delivery while a) giving marketers what they need to reach the right audience at the right time with the right message, b) supporting publishers on the open web with enough revenue to keep the web open and c) giving consumers the privacy they deserve." Our own Andrew Pascoe sat down with MarTech Series to discuss his predictions for the future of digital advertising. Read his full interview here: https://bit.ly/4jbq7kd #DigitalAdvertising #PAAPI #PrivacySandbox

Thinking about becoming a Product Manager? Bowie Sievers, Lead Product Manager here at NextRoll, shared golden advice with Built In on ways to transition into a career in product management. Here are some of the key takeaways: ✍️ Master your writing skills – Writing helps you distill complex ideas into clear, actionable concepts and keeps cross-functional teams aligned. 🤝 Focus on relationships – Building trust across teams makes it easier to get buy-in and move projects forward. 🔍 Know your market and customers – The best PMs deeply understand the “why” behind customer pain points, leading to better solutions (and happier customers). Bowie also reminds aspiring PMs: there’s no “perfect” path into product management. Many PMs start in product-adjacent roles, taking on small initiatives to build their skills. Read the full article here: https://bit.ly/4ha1u5T