nScreenMedia

The Trade Desk wants to bring neutrality and a simple ad ecosystem to CTV. However, getting the support of TV makers and streaming TV services will be tough, and it could take a decade to build scale. https://lnkd.in/gXjfsuWH

Comcast’s decision to spin out all of its cable networks except Bravo into an independent company signals more cable network consolidation. https://lnkd.in/g_xNVKkr

In what could be the last comparison of Vizio and Roku’s platform businesses, Roku extends its active user lead while Vizio narrows the engagement and ARPU gap. https://lnkd.in/gKj8DzYt

This year, Black Friday and Cyber Monday sales will offer rock-bottom prices on smart TVs. However, buyers must pay a price for the great deals, as the TV's home screen is rife with ads. https://lnkd.in/gQt-9K3i

As traditional TV audiences dwindle, FASTs could offer a new lease on life. PBS is giving it a try with Amazon and without ads. Fubo is mopping up marginal revenue with the Fubo Sports Network. https://lnkd.in/gXEUQERX

SVOD price rises were singlehandedly responsible for the small increase in consumer home entertainment in Q3 2024. The trend of traditional pay TV revenue swapping to SVOD continues. https://lnkd.in/gVNcqypn

Disney CEO’s slip reveals AVOD’s dominance in subscriber gains, and a Netflix announcement confirms the trend. New data shows Prime Video’s content inefficiency. https://lnkd.in/gCeVMCm3

Amazon’s decision to ditch the Freevee brand and fold the content into Prime Video makes sense. But it has more brand purging to do to fix its strategy and clear up confusion. https://lnkd.in/gcd6JsnQ

Does the world need another FAST service? DirecTV thinks so and has launched MyFree DIRECTV to try and capture a piece of the market. But will it succeed, and should you check it out? https://lnkd.in/gKx2jVaX

By early 2025, Charter TV select subs will have access to 9 SVODs, adding $80 of monthly value. Sinclair thinks this “great rebuilding” will save cable TV. It won’t because it is just the same broken model as before. https://lnkd.in/gSkjAax7