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Women’s sports are on fire, with record viewership, packed stadiums, and athletes who inspire millions. Yet, our latest research reveals a stark truth: for most pro women athletes, the economics don’t add up. From juggling multiple jobs to financial stress and uncertain futures, many are still left behind. But there’s hope — sponsorships can make a huge difference for these athletes, and the return for brands is undeniable. 🔝 Discover the full story and key findings in our report. 🔗 in the comments to dive in. 📊 #WomensSports #AthleteEconomics #ParityNow #LetsPayWomenAthletes 

Our compelling research on pay inequity in women's sports featured in Brook Choulet, M.D.’s recent Forbes article. Our study revealed 78% of pro women athletes earn under $50,000 annually, with most outspending their earnings on training costs. Thank you to Alex Morgan and Parity athlete Brittni Mason for lending your voices to this crucial conversation about creating sustainable careers in women's sports! https://lnkd.in/e8_sSREc #WomenInSports #PayEquity

The court was our canvas in 2024! 🏀 From Betnijah's championship run with the Liberty to Temi's EuroLeague MVP performance, Parity basketball athletes showed out this year. Check out these game-changing moments from our hoopers. #WNBAChampions #BasketballExcellence #ParityAthletes Featured athletes: Tèmítọ́pẹ́ (Temi) Fágbénlé Marina Mabrey Betnijah Laney-Hamilton

From WNBA championships to EuroLeague dominance, Parity basketball athletes made their mark in 2024. Watch these incredible achievements from some of basketball's finest. #WNBAChampions #ParityAthletes Featured athletes: Tèmítọ́pẹ́ (Temi) Fágbénlé Marina Mabrey Betnijah Laney-Hamilton

From the diving pool to the track, our Parity athletes dominated in Paris 2024! 🥇 From historic firsts to inspiring performances, these athletes proved why they're among the world's best. Swipe through to see how our Olympians and Paralympians made history this year. 🇺🇸 #ParisGames #WomenInSports #ParityAthletes

Experience the incredible achievements of Parity athletes at the Paris Games. From historic medals to inspiring performances, these athletes showcased excellence on the world's biggest stage. #ParisGames #ParityAthletes Featured athletes: Kendall Ellis Kassidy Cook, OLY Sarah Bacon Lee Kiefer Paige Madden Jourdan Delacruz Samantha Bosco, PLY Jaleen Roberts Brittni Mason Kaleo Maclay Emma Schieck (PLY)

24 athletes. 24 achievements. 24 reasons to celebrate. In 2024, our athletes redefined excellence - from Paris medals to WNBA (Women's National Basketball Association) championships, from groundbreaking partnerships to inspiring career transitions. Watch our year-end celebration of these remarkable individuals who push for progress both in competition and beyond. These stories remind us why we do what we do at Parity. Every moment of impact moves us closer to our vision of income and opportunity equity in pro sports. Watch the full video to experience these incredible moments.🏆 https://lnkd.in/eMSu3HpA Featured athletes: Kendall Ellis - Track & Field Kassidy Cook, OLY - Synchronized Diving Sarah Bacon - Synchronized Diving Lee Kiefer - Fencing Paige Madden - Swimming Jourdan Delacruz - Weightlifting Samantha Bosco, PLY - Para-cycling Jaleen Roberts - Paralympic Track & Field Brittni Mason - Paralympic Track & Field Kaleo Maclay - Sitting Volleyball Emma Schieck (PLY) - Sitting Volleyball Betnijah Laney-Hamilton - Basketball Marina Mabrey - Basketball Temi Fagbenle - Basketball Katie Stengel- Soccer Marley Canales - Soccer Vero Boquete - Soccer Rachel Garcia - Softball Aurora Straus - Motorsports Ashleigh Johnson - Water Polo Joanna Lohman - Soccer Shelby Rogers - Tennis Naya Tapper, OLY - Rugby Epiphanny Prince - Basketball Special thank you to our brand partners: Gainbridge ZenToes RBC Wealth Management Nulo Pet Food Microsoft Minnesota Pork Board First Watch Restaurants Boatsetter AdventHealth Web Summit IPSY USA Fencing #24in24 #WomenInSports #ParityAthletes

ICYMI: 🤑 Paige Bueckers, Flau’jae Johnson, and JuJu Watkins pave the way with latest NIL wins, and more top stories.

📱 When your schedule is packed with training, competitions, and building your brand, every minute counts. That's why Microsoft teamed up with 4 Parity athletes to bring Microsoft Copilot into their daily routines. From generating personalized training recommendations to managing busy schedules, Copilot isn't just a tool — it's a teammate that helped these athletes perform at their peak. 💪 Through this game-changing collaboration, Microsoft has shown how AI can level the playing field in pro sports. Whether it's optimizing recovery time, creating content, or managing sponsorship opportunities, Copilot empowered these Olympians and Paralympians to focus on what they do best: competing and winning. 🏆 Athletes: Skyler Samuelson Espinoza Kendall Ellis Jourdan Delacruz Samantha Bosco, PLY #WomenInSports #TechnologyInSports #MicrosoftCopilot #ParityAthletes #WomensSports 

We are honored to be named one of Front Office Sports' Best Employers in Sports for the second consecutive year! 🏆 This recognition reflects our ongoing commitment to creating an outstanding workplace where our team can thrive. Thank you to our incredible team who make Parity a leader in workplace excellence within the sports industry. https://lnkd.in/gf3TPzKr #BestEmployersInSports #SportsIndustry #WorkplaceCulture