Pixalate

🎯 Which #CTV sellers are crushing it on Samsung Smart TV? 1️⃣ Siprocal 2️⃣ Magnite 3️⃣ FreeWheel 4️⃣ Verve 5️⃣ Connatix Based on the analysis of 50B+ impressions, Pixalate's Q3 2024 Seller Trust Index provides a comprehensive view of #programmatic ad sellers based on quality across the #advertising supply chain. See all of the CTV rankings here: https://pixal.at/3CU9glB

Global #MFA website benchmarks just released for Q3 '24 👇 💸 11% of global open #programmatic web ad spend went to likely MFA sites 🚧 6% of websites with global open programmatic #advertising traffic were flagged as MFA Explore website, #mobile app, and CTV app MFA trends in the new reports by Pixalate 👇 Websites: https://pixal.at/403pEJq Mobile apps:  https://pixal.at/3P4Tsiz #CTV apps: https://pixal.at/400lQZv

🎯 Magnite and PubMatic lead the US #mobile app SSP race on the Google Play Store (8% market share excluding IVT & ad fraud, as measured by Pixalate Q3 '24). See where other SSP leaders like Triton Digital, AlgoriX, and others landed 👇 https://pixal.at/4gv0j0p

❄️ As we approach 2025, we are enthusiastic and optimistic about what lies ahead. Together with our dedicated colleagues and valued clients, we will continue to push the boundaries of innovation. Cheers to you and yours this holiday season from Pixalate.

🔎 Discover how sites like WSJ.com, #mobile apps like ESPN Live Sports & Scores, and #CTV apps like Fox Business Network rank in Pixalate's Publisher Trust Indexes (PIT). Pixalate evaluates quality metrics, including ad fraud, #MFA risk, brand safety, viewability, reach, and more. The PTI ranks 235+ countries and provides detailed breakdowns across more than 20 IAB #website categories. Explore the data 👇 🇺🇸 U.S. Web: https://pixal.at/4gEbAM3 Mobile: https://pixal.at/4gEbAM3 CTV: https://pixal.at/4gEbAM3 🇬🇧 UK Web: https://pixal.at/3ZYqYgB Mobile: https://pixal.at/3ZYqYgB CTV: https://pixal.at/3ZYqYgB 🇧🇷 Brazil Web: https://pixal.at/4fHF8YK Mobile: https://pixal.at/3DnDXQa

🚀 Just released 👉 Google AdExchange is the no. 1 #Web SSP in the U.S., capturing a solid 13% market share according to Pixalate's Q3 2024 data 📊 Dive into the full report to see the top U.S. web, #CTV, and mobile app market share leaders: https://pixal.at/4gv0j0p

💸 #IVT is draining billions ($1.5B lost to mobile app ad fraud) from programmatic budgets. Pixalate's Q3 2024 IVT Benchmark reports reveal mobile, #CTV, and web trends. Protect the bottom line - explore the data: https://pixal.at/4iJhIo7

✨✨ The Las Vegas lights shine even brighter as we approach #CES2025. Join Pixalate at the ARIA Resort & Casino from January 7 to 10 to discover how our cutting-edge platform drives innovation in the #adtech industry through advanced transparency, robust ad fraud protection, and unwavering privacy #compliance. See us in action and book a demo or meeting today: https://pixal.at/49kBstQ 🤝 Team Pixalate @ CES: Jalal Nasir, Amin Bandeali, Jason Dias, Tyler Loechner, Ronnie Mellow, PMP, Allison McKeegan, Kevin Yoder, Faizan Mazhar, Jen Miller, Derek Feuerman, Madeleine Boudreau, Courtney Morrison Carns, and Brianna Bascherini

🇺🇸 Here are the CTV #SSP market share leaders in the U.S.: Apple TV Edition 🥇 Adtelligent Inc. (36%) 🥈 FreeWheel (11%) 🥉 IndiCue (9%) Explore Pixalate's Q3 2024 SSP market share data across #CTV...and while you're there, browse the #mobile apps and web rankings, too: 🇺🇸 https://pixal.at/4gv0j0p

Global Q3 '24 ad #fraud surges 👇 📈 CTV traffic has the highest #IVT rate at 23%, rising 44% YoY (mobile apps and web closely follow) 💸 $1.5B+ lost annually in mobile app and #CTV ad spend due to fraud 🍎 🟢 Apple App Store apps perform better (16% IVT) compared to Google Play Store (25%) 🚧 A 30% IVT rate was captured on the #Safari desktop web browser Download and explore all of the data in Pixalate's Q3 2024 Global Invalid Traffic (IVT) and Ad Fraud Benchmark Report: https://pixal.at/3Zyauu7