Pragmatic Institute

Pragmatic Institute

Professional Training and Coaching

Phoenix, AZ 45,478 followers

Expert-led product management and product marketing training that you can apply right away.

About us

Formerly known as Pragmatic Marketing, Pragmatic Institute is one of the world’s largest and most-respected product and data training companies on the market. By using what our successful alumni describe as the “Pragmatic Approach,” we apply a unique lens to our training methods and provide usable and battle-tested tools to ensure success throughout each stage of the business journey. In addition to offering instructor-led online and in-person training, we also provide hands-on practice, templates and access to an alumni community where you can connect with peers around the world. Here at Pragmatic, we make it our business to ensure you make an impact on your product, your company and your career from day one. Unlike other training programs, Pragmatic consistently cultivates the latest in thought leadership and insight from industry leaders and utilizes the most up-to-date business solutions to deliver accurate and market-ready principles at every turn. With nearly 30 years of experience in the industry, Pragmatic Institute has successfully trained more than 200,000 professionals at 8,000 companies across six continents. With our continued ability to hone world-wide practices and profitable methodology, we have cultivated an impressive international community of product management, product marketing, product design and data science experts. These success stories are truly changing the way people do business. Each of our principles are developed from real experiences rather than “textbook theories.” At Pragmatic it’s not “if” you’ll learn the skills to be successful, but “when.”

Industry
Professional Training and Coaching
Company size
51-200 employees
Headquarters
Phoenix, AZ
Type
Privately Held
Founded
1993
Specialties
product management, product marketing, and data science

Locations

Employees at Pragmatic Institute

Updates

  • ✨ As the holiday season unfolds and the year draws to a close, it’s a time to reflect on what we’ve achieved and envision what’s ahead. For product professionals, this is the perfect opportunity to think about what you want to accomplish in the coming year. Whether it’s adopting new tools, improving team alignment, or solving that one persistent customer pain point, your wishes for the new year matter. What’s on your wish list for 2025? ✅ A smoother roadmap planning process? ✅ Stronger cross-functional collaboration? ✅ More time to focus on innovation? Share your thoughts in the comments below. Let’s start a conversation about how we can all make our product goals a reality in the year ahead. From all of us here, wishing you a joyful holiday season and an inspired start to the new year! 🎉

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  • Successfully Hiring and Getting Hired: Common Goal, 2 Perspectives Join us to learn from Jean-Sebastien Tasse, veteran product professional leading teams in energy, IoT, telecommunications, AI, optics, manufacturing products and more. This session is tailored for both hiring managers and job seekers who aim to create or join a thriving, high-impact product team. Whether you're a hiring leader looking to fill open roles with top talent or a job seeker aiming to make your application shine, this webinar will offer insider insights to set you up for success. Key Takeaways: 1. Strategic Hiring for Managers 2. Stand-Out Strategies for Job Seekers 3. Growth-Focused Leadership

    Successfully Hiring and Getting Hired: Common Goal, 2 Perspectives

    Successfully Hiring and Getting Hired: Common Goal, 2 Perspectives

    www.linkedin.com

  • A successful decision isn’t just about saying 'yes' or 'no'—it’s about the process from start to finish. In this episode of Product Chats, Phil Hornby breaks down the 3 key stages of decision-making: ✅ Getting to the decision ✅ Making the decision ✅ Implementing the decision 💡 Plus, get a sneak peek into Phil’s upcoming book, "It Depends: The Secret Handbook for Making High-Impact Product Decisions in Context." 👉 Don’t miss out on actionable strategies from one of the best in the business: https://loom.ly/ZXI2Z9Y

  • Join us for a unique opportunity to learn and connect with product leaders! ⏳ Thursday, December 19th at 1 PM ET – don’t miss Successfully Hiring and Getting Hired: Common Goal, Two Perspectives. This webinar is your chance to: ✅ Gain insights from Jean-Sebastien Tasse, a veteran product leader who’s built and led high-performing teams across energy, IoT, AI, and more. ✅ Learn what it takes to build, grow, and lead exceptional product teams. ✅ Network with product leaders and job seekers. Don’t miss this chance to elevate your hiring, leadership, or job search game. Register now: https://loom.ly/WnuwOGI

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  • Launch visuals can make or break a product’s first impression—but what if the product isn’t finished yet? Non-designers know the struggle. While Canva’s great, many are seeking tools that go the extra mile in creating polished, realistic visuals for launches. 🛠️ What are your go-to tools for creating professional-grade visuals? And who helps you get it done—your product team, or are you tackling it solo? 💬 Share your tips in the comments or dive into the conversation with our community! Let’s make product launches smoother for everyone! 👉 https://loom.ly/OfaJ5CY

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  • Product marketing is the glue that connects product development with customer success. From understanding market needs to crafting the perfect go-to-market strategy, product marketers are the unsung heroes driving growth and adoption. Discover the key skills, responsibilities, and impact of product marketing in this insightful article. Read now >> https://loom.ly/ncbbWBM

    What is Product Marketing? | Pragmatic Institute

    What is Product Marketing? | Pragmatic Institute

    pragmaticinstitute.com

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