PRSA East Central District

𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆 𝐍𝐄𝐖𝐒 - 𝐏𝐑𝐒𝐀 𝐍𝐀𝐌𝐄𝐒 𝐍𝐄𝐖 𝐂𝐄𝐎 Matthew Marcial, CAE, has been named Chief Executive Officer of PRSA! He has served as CEO of the National Association of College Auxiliary Services and in executive roles with The Institute of Internal Auditors, Meeting Professionals International, NAFA Fleet Management Association and American Association of Clinical Endocrinologists. Read more in the PRSA Newsroom- https://bit.ly/41h9mfC and on PRsay- https://bit.ly/4kjHfVK #PRSA #prsaceo #prsaleadership

𝐅𝐞𝐛𝐫𝐮𝐚𝐫𝐲 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 & 𝐓𝐚𝐜𝐭𝐢𝐜𝐬 𝐋𝐢𝐯𝐞 𝐑𝐞𝐜𝐨𝐫𝐝𝐢𝐧𝐠 - 𝐭𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐍𝐞𝐰𝐬 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 According to Pew Research Center, 21 percent of Americans regularly get their news from influencers on social media. Gain valuable insights into the evolving media landscape by viewing a recording of the February #PRSA Strategies & Tactics Live with Pew Research Center experts. Watch here: https://lnkd.in/gnsJm6_W #PRSA #PRSAStrategiesandTactics #PewResearchCenter

𝐈𝐂𝐎𝐍 𝟐𝟎𝟐𝟓: 𝐒𝐮𝐩𝐞𝐫 𝐒𝐚𝐯𝐞𝐫 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐌𝐚𝐫𝐜𝐡 𝟏 Save your spot at Public Relations Society of America (PRSA) ICON 2025 in Washington, D.C., Oct. 28-30, 2025, with its stellar lineup of inspiring keynotes, informative sessions, engaging networking, and more. Register by March 1 with the discounted Super Saver Rate to save $500 off the regular rate: https://lnkd.in/eKiaDT4a #PRSA #PRSAICON #prsaicon2025

𝐀𝐈 𝐈𝐍 𝟐 𝐌𝐈𝐍𝐔𝐓𝐄𝐒: 𝐃𝐞𝐦𝐨𝐧𝐬𝐭𝐫𝐚𝐭𝐢𝐧𝐠 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐮𝐬𝐞 𝐨𝐟 𝐩𝐨𝐩𝐮𝐥𝐚𝐫 𝐆𝐀𝐈 𝐦𝐨𝐝𝐞𝐥𝐬 In this second installment of AI instructional videos created for PRSA-ECD, Dr. Robert McDole of Cedarville University highlights three popular generative AI models and what each are best known for: ✔️ChatGPT ✔️Google Gemini ✔️Microsoft Copilot We hope you can take something away from this lesson! See video here: https://lnkd.in/gxsxV3ts #AI #generativeAI #PRSA #cedarvilleuniversity #PRSAlearning #PRSAECD

𝐐&𝐀 - 𝐍𝐞𝐰 𝐄𝐂𝐃 𝐁𝐨𝐚𝐫𝐝 𝐌𝐞𝐦𝐛𝐞𝐫 𝐀𝐥𝐢𝐬𝐚 𝐀𝐠𝐨𝐳𝐳𝐢𝐧𝐨, 𝐏𝐡.𝐃. Meet Alisa Agozzino, Ph.D., APR (known as “Dr. Aggie”), from PRSA Central Ohio - one of our new 2025 PRSA-ECD board members! Hailing from Lima, Ohio, and a member of PRSA since 2007, Dr. Aggie is Professor of PR and Social Media at Ohio Northern University. ✔️𝑴𝒐𝒔𝒕 𝒎𝒆𝒎𝒐𝒓𝒂𝒃𝒍𝒆 𝒄𝒂𝒓𝒆𝒆𝒓 𝒎𝒐𝒎𝒆𝒏𝒕 - Being named the PRSA National Educator of the Year at 2023 ICON. It was an incredible honor to be recognized by industry peers and leaders, reaffirming my passion for teaching and shaping the next generation of PR professionals. ✔️𝑳𝒆𝒔𝒔𝒐𝒏 𝒇𝒐𝒓 𝒏𝒆𝒘 𝑷𝑹 𝒈𝒓𝒂𝒅𝒔 - Find a mentor, build relationships beyond when you need something, and never underestimate the power of a handwritten thank-you note. ✔️𝑾𝒉𝒂𝒕 𝒚𝒐𝒖 𝒎𝒐𝒔𝒕 𝒗𝒂𝒍𝒖𝒆 𝒂𝒃𝒐𝒖𝒕 𝑷𝑹𝑺𝑨 - The community — being surrounded by passionate PR professionals who share knowledge, insights, and support is truly invaluable. ✔️𝑾𝒉𝒂𝒕 𝒚𝒐𝒖 𝒉𝒐𝒑𝒆 𝒕𝒐 𝒂𝒄𝒄𝒐𝒎𝒑𝒍𝒊𝒔𝒉 𝒐𝒏 𝒕𝒉𝒆 𝑬𝑪𝑫 𝒃𝒐𝒂𝒓𝒅 - As Engagement Chair, I hope to enhance membership involvement and create meaningful engagement opportunities. I look forward to developing initiatives that strengthen connections within ECD and elevate member participation at a higher level. ✔️𝑭𝒂𝒗𝒐𝒓𝒊𝒕𝒆 𝒑𝒂𝒔𝒕𝒊𝒎𝒆 - Cruising! I’ve been on nearly 25 cruises and have three more booked this year! LEARN MORE ABOUT DR. AGGIE: https://lnkd.in/gMdwVR6b #PRSA #PRSAECD #prsacentralohio

One of the benefits of the PRSA East Central District is learning from our respective chapters. Here's a great VIRTUAL professional development opportunity by WMPRSA - West Michigan Chapter of the Public Relations Society of America that is open to all! Sign up for this great primer, 𝐒𝐨𝐜𝐢𝐚𝐥 𝐢𝐧 𝟐𝟎𝟐𝟓, where Megan Angelastroand Rachel Wherry of GCI Health break down the latest trends across key digital platforms and what this year could bring in terms of emerging players, content strategies, and audience impact. Date: Thursday, Feb. 27, 2025 Time: 5-6 p.m. Register by Feb. 26: https://lnkd.in/gwUhDpbs

𝐐&𝐀 - 𝐍𝐞𝐰 𝐏𝐑𝐒𝐀-𝐄𝐂𝐃 𝐁𝐨𝐚𝐫𝐝 𝐌𝐞𝐦𝐛𝐞𝐫 𝐉𝐞𝐬𝐬𝐢𝐜𝐚 𝐌𝐞𝐥𝐝𝐫𝐮𝐦, 𝐀𝐏𝐑 Meet Jessica Meldrum, MS, APR from WMPRSA - West Michigan Chapter of the Public Relations Society of America - one of our new 2025 PRSA-ECD board members! Hailing from Allendale, Mich., and a member of PRSA since 2018, Jessica is Lead Communications & PR Coordinator at Holland Hospital. 💛𝑾𝒉𝒂𝒕 𝒔𝒉𝒆 𝒗𝒂𝒍𝒖𝒆𝒔 𝒂𝒃𝒐𝒖𝒕 𝑷𝑹𝑺𝑨: "The variety of resources available at a local and national level and that the society has given me a step up throughout my career." 🧗𝑾𝒉𝒂𝒕 𝒔𝒉𝒆 𝒉𝒐𝒑𝒆𝒔 𝒕𝒐 𝒂𝒄𝒄𝒐𝒎𝒑𝒍𝒊𝒔𝒉 𝒃𝒚 𝒋𝒐𝒊𝒏𝒊𝒏𝒈 𝒕𝒉𝒆 𝑬𝑪𝑫 𝒃𝒐𝒂𝒓𝒅: "To continue elevating the work of my West Michigan home chapter by building deeper connections at the district." 🛝𝑾𝒉𝒆𝒓𝒆 𝒚𝒐𝒖 𝒘𝒊𝒍𝒍 𝒇𝒊𝒏𝒅 𝒉𝒆𝒓 𝒘𝒉𝒆𝒏 𝒔𝒉𝒆'𝒔 𝒏𝒐𝒕 𝒘𝒐𝒓𝒌𝒊𝒏𝒈: "Spending time with my husband and young daughter." LEARN ABOUT JESSICA: https://lnkd.in/gq7BEvQc #PRSA #PRSAECD #WMPRSA

Public Relations Society of America (PRSA) issued the following open letter today expressing its unwavering commitment to diversity, equity and inclusion (DEI), which PRSA East Central District fully supports. Read below and see the full letter in the PRSA Newsroom: https://bit.ly/3EzvTww

𝐏𝐑 𝐃𝐮𝐫𝐢𝐧𝐠 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐢𝐧𝐠 𝐓𝐢𝐦𝐞𝐬 — 𝐓𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐄𝐂𝐃 𝐂𝐡𝐚𝐢𝐫 As PRSA-ECD Chair Mark D. Weinstein, MSOL was preparing his February Letter from the Chair, he was presented with a life-changing challenge that motivated him to change his message. On Jan. 29, news broke of a fatal plane crash in Washington, D.C., involving an American Airlines plane and an Army helicopter. The crisis was personal because one of the victims was a Cedarville University student, where Mark works. Mark hopes his thoughts encourage you and also provide some help during difficult times in our profession. MARK'S LETTER: https://lnkd.in/gNUPUJqh

𝐍𝐞𝐱𝐭 𝐏𝐑𝐒𝐀 𝐌𝐞𝐦𝐛𝐞𝐫 𝐌𝐨𝐧𝐝𝐚𝐲 - 𝟐/𝟏𝟎 𝐚𝐭 𝟏 𝐩.𝐦. 𝐄𝐓 Don't miss the next Member Mondays session with Public Relations Society of America (PRSA) Chair Ray Day, APR, Feb. 10 at 1 p.m. ET — Register now at https://lnkd.in/dm6w8r5q Webinar recordings are available for past sessions here: https://lnkd.in/epagfk_D MEMBER MONDAYS BACKGROUND: PRSA introduced “Member Mondays” this year for direct outreach and information sharing among members and with PRSA Chair Ray Day. 📆The second Monday of the month is for all members and non-members, focusing on a topic of interest to the entire profession with advice from industry leaders. 📆The fourth Monday is for PRSA leaders (Chapters, Districts, Sections) – focusing on best-practice sharing and progress on the PRSA Strategic Plan. #PRSA #MemberMonday #RayDay