PurpleLab

PurpleLab announces Series B funding round led by Primus Capital Funds (Primus Capital), joining existing investor Edison Partners. The investment highlights PurpleLab’s growing role in simplifying the access to and interpretation of Real-World Data across the healthcare continuum. https://bit.ly/3RJrYio #RWD

The data-driven revolution in #pharma marketing is in full swing. As customer expectations evolve, so does our approach to sales, marketing, and #customerexperience. Data and analytics have become crucial for making informed decisions, personalizing engagements, and optimizing spend. Nowadays, leveraging data isn’t just a trend—it’s a strategic necessity for reducing costs and staying ahead of the game. 💪 In a recent roundtable hosted with DHC Group, we explored how the pharma industry is embracing #data innovation and shared insights on identity solutions, enhanced targeting, and the integration of physician and #consumerdata. Check out the full discussion here 🔗https://lnkd.in/dTdsaptK #PharmaMarketing #DataInnovation #DTCMarketing #MarketingAnalytics #HealthTech

🚨 Pharma product launches have a 40% miss rate. High-stakes investments in new drug launches demand more than traditional targeting methods. At PurpleLab’s recent Decoding Physician Prescribing Behaviour webinar, Theodore Sweetser shared: "If you’re thinking about plowing a billion dollars into go-to-market, 4 out of 10 times, it’s just not going to work out." Why? Because targeting just high-decile prescribers (a.k.a. the “usual suspects”) isn’t enough anymore. The data reveals that nurse practitioners (NPs) and physician assistants (PAs) often have the strongest connections with patients. The takeaway? Pharma marketers need a networked approach: ✅ Understand who’s really shaping prescribing decisions: from diagnosis to treatment. ✅ Use claims data to spot hidden influencers in a patient’s care journey. ✅ Blend digital tools with in-person connections for true omnichannel strategies. As PurpleLab’s Matthew Ryklin highlighted, LLMs and advanced analytics aren’t just buzzwords, they’re game-changers for crafting hyper-specific, data-driven campaigns. Success means broadening your circle, testing and learning quickly, and staying flexible in a rapidly changing healthcare landscape. Curious to learn more? Watch the full webinar for all the insights 👉 https://lnkd.in/dYQ5Yf5P #PharmaMarketing #DataDrivenDecisions #PurpleLab #HealthcareInnovation

Managing compliance in healthcare analytics isn’t a “set it and forget it” game—especially when you’re as dynamic as us 💁. Constantly integrating new data sources, refining analytics, and staying ahead in a rapidly shifting regulatory industry? That’s no small feat. That’s why we partnered with Integral Privacy Technologies to implement Continuous Monitoring, transforming how we manage data privacy and regulatory standards across our HealthNexus platform. What did we achieve?  🛡️ We now identify and address potential risks in real-time, keeping us a step ahead. 📈 With continuous compliance, we unlock the full potential of our data to deliver actionable, real-world evidence. 🔍 Automated monitoring streamlines our processes, allowing us to focus on driving results for our customers. 🤝 Our customers know their data is handled securely and responsibly, strengthening our partnerships. We’re empowering life sciences, payers, and providers to solve complex challenges faster and more effectively—because at PurpleLab, innovation starts with trust. Read more here 👉https://lnkd.in/e_sNjY4C

Thank you to solli for bringing together industry leaders to discuss the future of the US Pharma Media landscape. We were thrilled to participate and share our perspective on critical topics shaping the industry, including AI’s potential in healthcare analytics, privacy challenges, and the growing focus on patient-centric care. Shoutout to Glenniss Richards, MBA, Paul Sluberski, David Minkin, Melissa Gordon-Ring, Rebecca Wenstrup, Scott Grenz, Craig Haines and our very own Theodore Sweetser for sharing insights into healthcare innovation, equity, and the role of data-driven insights. Thank you again to solli for hosting this impactful roundtable and for creating a platform to explore the challenges and opportunities ahead in 2025 and beyond. #HealthcareAnalytics #Pharma #RealWorldEvidence #Innovation #AIinHealthcare

Did you miss our HLTH 2024 session on integrating real-world healthcare analytics for campaign success? 🎥 Watch now to discover how to navigate the shift away from third-party cookies, leverage real-world data across campaign phases, and optimize audience targeting with healthcare insights. 🧠💡 Get the full scoop on improving your marketing strategy with expert insights from the session. On demand now! 🔗 https://lnkd.in/dv9kwKJ5 #HealthcareMarketing #RealWorldData #AdTech Theodore Sweetser Kargo

We’re kicking off the new year at CES 2025 in Las Vegas! 🎉 Join our team — Kyle Armstrong Scott Ronay Theodore Sweetser and Justin Rapp as they take part in the Digital Health Summit, a centerpiece of CES. #CES2025 brings together the entire health ecosystem to network, learn, and discover how technology is advancing medicine, #healthcare, and consumer wellness. We’re looking forward to meeting you there! Send us a message and let’s connect! https://www.ces.tech/

You know our style: we only work with the best in the game! We’re thrilled to share that Isabelle Cohen, Solutions Engineer at PurpleLab, has been named to MM+M’s 40 Under 40 Class of 2025! 🌟 This annual recognition celebrates young leaders who are shaping the future of #healthcare marketing with their innovative thinking, strategic vision, and dedication to driving industry growth. Issy’s contributions to advancing how real-world data fuels impactful healthcare strategies make her a standout in this dynamic field. 💁 Congratulations to Issy and all the honorees in this year’s list!  👏 #MMM40UNDER40 https://lnkd.in/ddZMHUrf

Real-world data (RWD) is reshaping #pharmamarketing. 💡 At #PurpleLab, we’re diving into how RWD and real-world evidence goes beyond clinical applications, driving innovation in marketing and commercial strategies. From uncovering actionable insights to enabling smarter decision-making, these tools create new industry opportunities. 🙌 Thanks The DHC Group for sharing! 🙏

In pharma marketing, Real-World Data (RWD) is the key to commercial success. From boosting campaign performance to understanding patient and healthcare provider behavior, RWD is changing the way we connect with audiences. But why should you care? 🦴 Precision targeting lets you sniff out exactly who to reach and when based on real-time patient and healthcare provider behaviors. 🐾 No more barking up the wrong tree. Real-time adjustments allow you to track campaign performance and adjust on the fly. 🌍 Craft messages that resonate across diverse communities, considering factors like income, and geography. 🔑 Plus, with Audience Builder, you can track, optimize, and make smarter, faster marketing decisions.  Check out the link below to see how you can start sniffing out your next big marketing win! [And yes, we’re closing off the year with all the puns because… why not? 🐕]   🔗 https://lnkd.in/dv2g6iUs