Sabio

Sabio is thrilled to welcome Jose Andino as Executive Vice President of Human Resources. In this role, Jose will lead Sabio’s global human resources operations — developing and executing HR strategies that align with the company’s goals, enhancing talent acquisition and retention efforts, and fostering an environment where innovation and creativity can thrive and prosper. Jose has over 25 years of experience in HR leadership roles at some of the most recognized media companies in the industry. Most recently he was VP/Chief of Staff at ABC News. He has also held executive roles at CBS, NBC, and Sony Pictures. Please join us in welcoming, Jose Andino #TeamSabio #SabioConnects

Attention Los Angeles advertising community! Get ready for a night of music, impact, and unforgettable performances! Sabio is thrilled to support Givsly's Karaoke for Causes tomorrow night in Culver City. Join Liz Blacker, Lynn Davidson, Laura Bowles, and Megan Vlcek for a night of karaoke, supporting nonprofits that make a real difference in our communities! Please reach out to our team if you would like to attend. #KaraokeForCauses #SabioCares #SabioConnects #Advertising

Sabio is taking its expertise in streaming advertising to the next level with the launch of Creator Television, delivering another opportunity for brands to connect with audiences in meaningful ways. Sabio’s mission is to build a more inclusive media ecosystem where every voice is represented. Aligned with this mission, Creator TV spotlights multi-talented, diverse creators, bridging the gap between social media storytelling and the broader streaming TV landscape. Read this piece from Victoria McNally at AdExchanger to learn more about Sabio's new venture: https://lnkd.in/gqeQfsBj #CTVInnovation #ContentCreation #AdvertisingEvolution #FAST #CreatorEconomy

Meet Liz Blacker and Helen Goldstein at ANA AIMM Media Growthfronts this week! Do not miss the panel, "Data Evolution Revolution: Powering Growth Through Smarter Measurement," on Feb 26 at 9:40 a.m! Moderated by Josh Chasin, panelists — Liz Blacker, Matthew Devitt, Crystal Foote, and Mario Xavier Carrasco — will discuss data science strategies to effectively reach growth audiences. Please contact our team to learn how Sabio drives results for brands and agencies. #AIMMGrowthfronts #SeeALL #CTVAdvertising #AudienceMeasurement #SabioConnects

Sabio's Creator Television is now streaming on Sling TV Freestream! This partnership with Sling TV represents a new milestone in expanding Creator TV’s reach, bringing the diverse and authentic voices of the creator community to an even broader audience on Sling Freestream. “Sling TV is a trusted leader in streaming with a deep commitment to delivering top-tier content to diverse audiences,” said Joseph Ochoa, VP of Creator TV. https://lnkd.in/ghQT9si4

We’re thrilled to welcome these organizations to the AIMM family as we work together to drive meaningful change across industries. Digital Culture Group, LLC Sabio Welcome to AIMM!

Sabio's wholly-owned App Science® household graph now reaches 80 million households, up from 55 million! This milestone equates to 70% of all U.S. streaming households. App Science® is an independent data entity in the Sabio Holdings portfolio. It matches mobile device and CTV streaming data from more than 1 billion device IDs to deliver audiences at scale. This further cements Sabio as a leader in capturing the diverse mass market and enabling scale for advertisers across all audiences. “Aligning with our organization’s 10-year anniversary, this milestone for the household graph reaffirms Sabio’s position as a leader in capturing the diverse mass market. Sabio drives results for brands and agencies by offering unparalleled scale and precision,” said Aziz Rahimtoola, Sabio CEO and Co-Founder. #Advertising #HouseholdGraph #StreamingAdvertising #CTV

Sabio's sales leadership team from across the country kicked off Lunar New Year with Omnicom Media Group in New York. It was so special to host this event with OMG's Elevate and Asian Leadership Network. Liz Blacker, Katie Hoseit, Kelly McCormack, Billy Considine, Julie Victor, Lynn Davidson, and Sarah Sullivan, along with our pre and post-sales teams, hosted over 300 OMG friends for a delicious feast celebrating the "Year of the Snake". Thanks to Michael Roca, Natalia Rocha, and Peter Lebron for welcoming us and your partnership!

We've heard the 'C Word' a few times already this week! 😅 Great excuse to re-watch the CTV creative we ran from Unbound for Danielle Bozward on Sabio last year. #Christmas #CTV #Brand #Retail #Placemaking

Sabio, alongside App Science®, has been at the forefront of ad fraud mitigation in CTV for years. Learn how we use analytical processes to detect fraud in this Forbes article: https://lnkd.in/dFmyn5Q7 #CTVAdvertising #Advertising #FraudDetection