Simon Data

Why on earth would a CDP company create an Anti-CDP Buyer’s Guide? 🤔 Because the traditional reliance on CDPs is broken. Because your CDP isn’t enough. Because unless you invest in the right strategy, the right people, and a fully integrated martech stack, you shouldn’t bother investing in a CDP. It’s 2025, and the promise of modern marketing is: 📈 Real-time personalization that drives growth 💸 Predictive insights that unlock revenue 🧪 Testing that automatically scales 🛣️ Customer journeys that unlock LTV CDPs can deliver all of this. But not alone. This guide explores the other pieces of the puzzle, offering a detailed roadmap to becoming a lean-mean ROI-generating marketing team. Download the full guide for free 👉 https://lnkd.in/dsNRdB2G

Whitney Hudson, our General Manager for the UK and Europe, is currently on the ground in London with our customers and partners. The trends she's hearing from her conversations? Constant noise around AI and a laser focus on first-party customer data. Watch her "spill the tea" below 🫖 .

So you’ve invested in a CDP. And it’s not panning out exactly like you’d imagined. 😅 You haven’t mastered 1:1 personalization, your customer data is all over the place, and the revenue just isn’t there. If that sounds familiar, don’t give up just yet. The CDP is one piece of the marketing puzzle. Your imagined results will become an ROI-generating reality when you get all those pieces in place. As for those other pieces: 🗺️ Strategy that aligns business goals and customer needs 🤝 People & processes that deliver cross-functional expertise 🔧 Technology that is scalable and integrated So how can you get there? We have some pretty in-depth ideas below 👇 https://lnkd.in/g8TxTXzU

"We don't have enough data." 🤔 "Our tech stack isn't ready." 😵 “We’re short on resources.” 🫠 Sound familiar? Stop letting perfection be the enemy of profit. We'll show you how to launch an effective cross-sell program using customer data you already have in just four weeks. Learn how to: ✅ Pick the right strategy: completion, evolution, or ecosystem 🏗️ Build a foundation with just 2-3 data points ⏰ Time your triggers perfectly (like that 48-hour post-purchase sweet spot) 🏃♀️ Launch fast and iterate smart The best part? You can start with your top 25% of customers and one clear trigger. That's it. Ready to turn browsers into repeat buyers? Get the full playbook: https://lnkd.in/eHkjCcF8 Stuck on when to cross-sell? Swipe through these top moments for tips 👇

You had big plans for your CDP 💫. You imagined seamless data, hyper-personalized marketing, and revenue soaring. But the reality is more like: fragmented data, personalization stuck in neutral, and ROI nowhere in sight. 🔭 The truth? A CDP alone can’t do it all. It’s a powerful tool, but only when paired with the right strategy, cross-functional expertise, and an integrated martech stack. Sounds like a lot 😅. But we’ve put together a guide that’ll help you get the most out of your CDP in 2025: https://lnkd.in/g8TxTXzU

Exciting morning spent with Dylan Flye discussing the future of Simon Data and marketing personalization using AI agents. If you're wondering about our 100x hats, they aren't just for show — they represent our commitment to unlocking what's possible with data-driven marketing. Looking forward to sharing some game-changing announcements in the coming weeks. Big things are ahead, so stay tuned!

🇬🇧Exciting personal news! 2024 was an incredible year for Simon Data across the UK & Europe. We’ve welcomed incredible brands like Sainsbury's and Argos, The Rugby Football League, and giffgaff | Certified B Corp. They're joining our stellar lineup alongside brands like ASOS.com and Ace & Tate — and the momentum is fantastic. With this growth, I’m thrilled to share that I’m stepping into a new adventure as General Manager for the UK and Europe. What a brilliant opportunity to expand our presence in one of our most dynamic regions and help brands unlock even more value from their customer data. I’ll be in London all next week—if you’re around, let’s grab a pint! I’d love to give you an early look at some of the AI-powered innovations we have in Beta. Not to be too cryptic (more details coming soon!), but I genuinely think it’s the most powerful thing we’ve ever built to help brands maximize the impact of their data. Here’s to the next chapter! 🚀 #CustomerData #SimonData #Europe #UKmarketing #MarketingTechnology #AI

💥 Your event architecture just got supercharged! Introducing Simon Data's Hybrid CDP Deployment: The first solution that lets you maintain your event-driven architecture WHILE getting a fully managed Snowflake Cloud Data Platform. 🛠️ The toolkit includes: 1. Zero-schema event streaming 2. Complete SQL access 3. AI-enhanced customer insights 4. Marketing segmentation at any scale Learn more on our website: https://lnkd.in/enKyc8_h

The cross-sell has come a long way. 💥 It’s no longer the lazy sales tactic it used to be. Instead, it’s a customer-first, highly targeted marketing technique that can spark inspiration and build brand loyalty. The cross-sell has officially entered the age of personalization, but many brands still miss the perfect opportunity to use it. Swipe through to see 5 key cross-sell moments that our customers have found most impactful ➡️

💡 What if your customer data was as revealing as security camera footage? You'd instantly know: • What types of vehicles your customers drive • Their peak arrival times • The stores they visit before and after yours • Who they're shopping with If I offered you $1 for each additional data point you could think of, most of you would get to work now and be working late into the night 😊 The reality is that so many brands can't answer these questions because their customer data isn't readily accessible — and their data strategies aren't in place. This is where AI agents come into play. Imagine asking any customer question and receiving instant, accurate insights — from parsed customer phone calls and reviews to contextual insights — without the usual multi-day process of SQL queries, cross-functional alignments, and technical overload. Ultimately, the result will be unprecedented speed-to-insight and true ownership of outcomes. What are your thoughts on AI agents transforming customer analytics? How do you plan to use them in your org? Drop a 👍 if you're excited about the future of #AIAgents.