Sports Innovation Lab

Check out what the C-suite Executives had to say about Sports Innovation Lab's newest partnership with Athletech News!🔥 ➡️Sign up for our “Fitness, Health, and Wellness” Webinar Tomorrrow: https://hubs.la/Q02-l5F50 🌟Read the Athletech News article on the partnership report here: https://hubs.la/Q02-lqYz0 Josh Walker, Edward Hertzman

Sports Innovation Lab is thrilled to announce a powerful new partnership with Athletech News. This partnership is designed to empower fitness industry stakeholders with actionable data on Fluid Fans - specifically in relation to fitness, health, & wellness - to drive more targeted solutions. As the fitness industry rapidly evolves, Sports Innovation Lab and Athletech News have created proprietary fitness communities based on consumer groups’ spending behaviors, enabling marketers to effectively engage the right audiences. Sign up for our “Fitness, Health, & Wellness” Webinar on 12/5 at 1pm ET to learn more about our new, addressable community segments, and dive deeper into the details of this game-changing partnership in the latest Athletech News article! ➡️Sign up for our “Fitness, Health, & Wellness” Webinar this Thursday: https://lnkd.in/d7gcnfG9 🌟Read the Athletech News article on the partnership here: https://hubs.la/Q02-9pb00

When you analyze fan data, you want to be as exhaustive and accurate as possible. That's the motivation behind the partnerships we've established. We want to know specific fan communities better than anyone else. Over the past year, we've: 1) Partnered with Tiempo Company to understand the Spanish Speaking Community better. 2) Partnered with The Cool Down to understand the Values-based Community through sustainability and other environmental behaviors. 3) Partnered with The Joshua Tree Project (www.joshuatreeproject.org) to define the People With Disabilities Community. Today, we're announcing a partnership with Athletech News that has resulted in a much clearer perspective on the different kinds of fitness communities that exist and how they behave. They are experts in this market. The result of this collaboration has led to us releasing four new fitness communities to appeal directly to those marketers who try to recruit and retain members of boutique fitness locations, luxury gyms, traditional gyms, and low priced options. These communities are also invaluable for brands that provide fitness equipment Therabody and Hyperice, wellness services, hydration solutions Nix Biosensors, apparel lululemon New Balance, and wearable tech like Garmin and WHOOP. Thrilled to be working closely with Edward Hertzman and his team. We have big things planned for 2025. Sports Innovation Lab https://lnkd.in/eJn6ZW5A

We've recently launched a project to build out our fitness data and personas. We've found that not all fitness fanatics are created equal. Segmenting by behaviors & purchases - both inside and outside of the gym - we've identified different personas of the modern fitness fan: class curators, luxury lifters, gym-goers, wellness warriors, deal-driven, & more. In our upcoming webinar, we’ll tackle the purchases and affinities of each of these groups, diving into their favorite brands in categories such as wellness, gyms, supplements, wearable technology, QSR, and more. Sign up for our “Fitness, Health, & Wellness Enthusiasts” webinar on December 5th from 1-1:15pm ET to dive deeper into this lucrative community and reach them before New Year’s Resolution season!💪🧘🏾♂️🏃🏼🥗 🌟”Fitness, Health, & Wellness” Webinar Sign Up: https://hubs.la/Q02-7rkp0 📈Download The Media Guide: https://hubs.la/Q02-7qDP0

Brrrrr it's cold in here, there must be some SIL Audiences in the atmosphere. Our holiday shopper audiences are still available for use to help your brand create the coldest media campaigns this season! For more information: 📧 Reach out to audiences@sportsilab.com 🌟 Check out the full Audience list here: https://hubs.la/Q02Z_z6z0 ➡️ Book a tour of Sports Innovation Lab’s Data Cloud: https://hubs.la/Q02-04GL0

Welcome to our very first Community Feature Friday! Each week, we’ll be spotlighting one of Sports Innovation Lab’s dynamic communities (from our brand new 2025 Media Planning Guide) and sharing insights on how to best reach these often-elusive sports & entertainment audiences for surefire success in your media campaigns. This week, we’re shining light on one of 2025’s most valuable audiences (and the topic of our upcoming webinar…): Fitness, Health, & Wellness Enthusiasts!🥗 This community revolves around fitness lovers from across the space. At our “Fitness, Health, & Wellness” webinar on December 5th from 1-1:15pm ET, our analysts will dive into our different fitness personas & audiences, including: - Class Curators - Deal-Driven - Luxury Lifters - Wellness Warriors - Gym-Goers - … & more! Whether it’s home fitness, luxury health clubs, subscription workouts, athleisure wear, equipment, or supplements – these groups are all unique in their purchasing behaviors inside and outside of the gym. Learn how by: 📈Securing your spot for the webinar: https://hubs.la/Q02ZJkQ_0 🌟 Downloading our 2025 Media Planning Guide: https://hubs.la/Q02ZJtFG0

Sports Innovation Lab’s 2025 media planning playbook, “2025 Winning Audiences: Media Planning For Sports & Entertainment,” is available for download. You’re invited to attend the FIRST 15-minute sneak peek into one of the guide’s highest-value communities: Fitness, Health, & Wellness Enthusiasts! 💪🧘🏾♂️🏃🏼 Join us on December 5th from 1-1:15pm ET to kick-start your 2025 media planning strategy. Get to know this lucrative audience before their New Year’s health cleanses takeover!😉🥗 🌟”Fitness, Health, & Wellness” Webinar Sign Up: https://hubs.la/Q02ZB23X0 📈Download The Media Guide: https://hubs.la/Q02ZB3_r0

🎉🎰 The Sports Innovation Lab team is headed to Las Vegas for CES to kick off 2025! We’ll be hosting 4 incredible thought leadership sessions at the Aria’s C-Space as well as hosting select meetings in our Private Suite. If you want to hear more about our programming or set up time with me to discuss how our Sports & Entertainment Data Cloud can unlock results for your brand, request a meeting with me here: https://lnkd.in/gCkrDqgb #CES2025 #SportsInnovationLab #Data #Media

🤫👀Shhhh…. We’re unveiling just a few of the incredible insights from “2025 Winning Audiences: Media Planning For Sports & Entertainment.” These teasers are just the tip of the iceberg. Be sure to read the full report to see what the data says are the highest-value segments, timelines for 2025 planning, and the best-kept secrets in sports & entertainment media. Want to go deeper into the data and strategies from the report and how it can be customized to help your brand? No problem! You can access the complete report and set up time to meet with the team behind this industry-leading guide using the forms on the webpage here: https://hubs.la/Q02YVJRw0

Why are advertising agencies paying more attention to sports? 1) CTV -- Connected TVs are driving new ways to reach consumers with targeted messaging, and sports drives the largest live audiences. This has long been the promise of CTV, but in 2024, US advertisers are expected to spend $28.75 billion on CTV, which is an 18.8% increase year-over-year. By 2028, CTV ad spending is forecasted to surpass $42 billion. On the flip side, Linear TV ad spending is expected to decline annually. In 2024, EMARKETER predicts that linear TV ad spending will drop from $61.74 billion to $56.83 billion in 2027. 2) Brands have more options -- Agencies who couldn't afford NFL spots or didn't want to reach those fans, can now choose among a number of emerging sports leagues and a growing slate of women's sports programming. This gives advertisers even more opportunities for targeting. Sara Gotfredson has some ideas for you. 3) AI -- yep, throwing in that buzzword. #AI allows advertisers to combine purchasing data, sports viewership, and other signals to model audiences for targeting and personalization. Social, purchasing, mobile...it all feeds into how sports fans behave and what offers they'll be predisposed to engage with. While sports has always been a focus for advertisers, agencies, and d2c brands, these are 3 really strong forces driving a focus on live sport audiences in 2025. Next year is easier to plan for with this: https://lnkd.in/gSKv2U4E Sports Innovation Lab