StarNews Mobile

83% of people believe influencer marketing is an effective marketing tactic, yet short-form content marketing opportunities remain heavily untapped with the advertising industry still dominated by traditional media, such as TV. However, the recent Cannes Lions International Festival of Creativity was the latest signal of an emerging revolution within the advertising world. This year’s event showcased a fresh wave of speakers, panels and sponsors from the creator space, reinforcing its status as a “must-have” for advertisers. It’s great to see that these conversations are now in rooms of global change. Get the full insights in this piece by Forbes: https://lnkd.in/gWhCPHCi #ContentCreators 

According to Goldman Sachs, the global creator economy is projected to reach half a trillion dollars by 2027. With the world’s fastest-growing population, Africa will undoubtedly emerge as a hugely influential driver. However, due to its unique social and economic demographics, the continent requires a highly-nuanced approach to unlock the massive value of its creator economy. With this in mind, here’s a reminder of our strategy to harness the enormous potential across Africa. https://lnkd.in/dXXWmF_R #Africa #CreatorEconomy #Tech 

In a recent interview with Investir au Pays, our CEO Guy Kamgaing delved into how we are empowering content creators across Africa. With over 5 million subscribers, StarNews Mobile has become a leading destination for over 100 creators looking to monetise and showcase their content to a fanbase hungry for local and unique content. Guy talked about the available resources we have to help creators grow on our platform, like our on-boarding training sessions and the different partnership opportunities that we can extend to creators with big telecom providers. To watch the full interview and learn more about the kind of content you can find on our platform and what we look for in creators, head to the interview link below: https://lnkd.in/ewQG7CGP #StarNewsMobile #AfricanCreators #LocalContent

Last Tuesday, our CEO Guy Kamgaing was at the NextV conference in Nairobi to speak alongside Aggrey Mugisha, CEO of Albayan Media Limited and Myke Mwai, Head of Content at StarTimes on the ‘Monetisation of local content on digital platforms’ panel, moderated by Betty Kiptum. During the discussion, Guy highlighted the importance of producing relatable and hyper-localised content for African consumers who are hungry for stories that resonate with their communities and everyday lives. “Ultimately, if people like what they see, they are going to pay for it”, Guy commented while explaining StarNews Mobile's strategy for monetising local content on the platform. Guy also had the chance to touch down on other points that make content more attractive to the youth, like the reliance on short form videos and making content more suitable for mobile consumption. Thank you to Dataxis for organising the event and shedding light on the importance of content creation in the media landscape today

Content creators have established themselves as the new media powerhouses today, indicating  a transformative shift in the digital landscape, especially in Africa. As outlined in this insightful article by The Media Online, creators are redefining media influence by leveraging their unique perspectives and engaging their communities to drive authentic connections and impactful narratives. This evolution underscores the importance of embracing innovative strategies to harness the potential of creator-led media. We recognise the immense value creators offer and are committed to supporting their growth and success through our resources. By fostering collaborations that prioritise creativity and authenticity, we aim to empower our creators to continue shaping the future of media and influence. Dive into the full article to explore how creators are improving the media industry : https://lnkd.in/eeYZSKeh #contentcreators #africancreators

It was an honour to have our CEO Guy Kamgaing participate in the economic promotion mission between Côte d’Ivoire and California, which took place in San Francisco between 10 - 12 June. Organized by the US Embassy in Côte d'Ivoire in collaboration with the Ivorian Embassy in the United States, the Economic, Social, Environmental, and Cultural Council (CESEC), and the Centre de Promotion des Investissements en in Côte d'Ivoire CEPICI, the mission targeted promoting economic and commercial relations between the Ivorian and Californian private sectors. A major highlight for the StarNews Mobile team was the opportunity to engage in fruitful discussions focused on establishing beneficial partnerships to support and strengthen the content creator sector in Côte d’Ivoire and beyond. We are proud to have been selected as one of the leading businesses to take part in this initiative, marking a significant step towards fostering strategic partnerships and investment ties between California and Côte d’Ivoire.

🚀 Exciting News! 🚀 We're thrilled to announce that our CEO, Guy Kamgaing, will be joining an incredible panel at the #NextTVSeriesEastAfrica event on June 25th at The Panari Hotel in Nairobi, Kenya! 🌍✨ Join us for an engaging discussion on the monetization of local content. Don’t miss out on this fantastic opportunity to gain valuable insights and network with industry leaders. See you there! 👋 #NextTVSeriesEastAfrica #LocalContent #Monetization #Event #Networking #Leadership 4o

Call For Applications: StarNews, USAID & GBEF Business Competition in Partnership with MTN for Nigerian Entrepreneur ( Up to 10 Million Naira) https://lnkd.in/dUWErdK9 StarNews Mobile USAID Government Business Executive Forum (GBEF)

While the Nigerian creative economy is well known to be a major contributor to the country’s GDP, this recent @Forbes Africa piece dives deeper into the industry, highlighting a specific segment that has seen a significant uptick in popularity and audience engagement. According to the article, recent data now ranks ‘skit-making’ as the third-largest entertainment industry in the country, with a net worth exceeding ₦50 billion ($31.2 million). To understand what it takes to succeed in this industry, @Forbes Africa conducted interviews with popular skit-makers who all stressed on two crucial factors; namely the importance of creating relatable content and the ability to connect with the audience in a meaningful way. As a community-driven platform that fosters unique bonds between creators and their fans, StarNews Mobile is uniquely positioned to empower skit-makers and other creators on the platform to reach their full potential. We encourage all creators in Nigeria to showcase their creativity and personalized narratives on our platform, where they will be able to connect with their target audience more effectively. Read the full piece: https://lnkd.in/evn59N38 #StarNewsMobile #ContentCreators

🌍✨ We are thrilled to celebrate our team's incredible spirit of collaboration and knowledge sharing! When our colleagues travel across borders to connect with team members in different countries, it’s not just a visit – it’s an opportunity to exchange best practices, tackle challenges together, and build stronger, more unified global teams. These interactions are the heartbeat of our innovation and success, ensuring we all stay aligned with our shared goals. Hervé Fabien MABOM, we hope you had an inspiring and enriching experience at our Côte d'Ivoire offices! Your visit exemplifies the power of our international synergy and the continuous journey towards excellence. Here’s to more cross-cultural exchanges, strengthened bonds, and shared victories! 🌟💼 #TeamCollaboration #GlobalTeams #KnowledgeSharing #Innovation #TogetherWeAchieveMore