Narrative is We Are Social’s buzz-building wing, co-creating buzz since 2009. We’re passionate about the connection of creator-led ideas and experiences in shaping culture. We specialize in building strategic collaborations between influencers, creators, celebrities and brands to create milestone moments that drive consumer desire at scale. By leveraging our deep talent relationships and the latest technology and AI, we ensure campaigns hack attention, resonate with our targets, and deliver meaningful, measurable results. At Narrative, we believe creator-led ideas and experiences shape culture, and culture shapes everything else.
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Have you, like me, often wondered how brands get away with using licensed music in their social content? Turns out, in a lot of cases they're not (and they're literally paying the price). Check out We Are Social + Narrative's POV for insight into what we're seeing across the industry and how you can stay as brand safe as possible. Special shoutout to Dania Shafei from our Research & Insights team for helping to curate this valuable info!
✨ Think Forward 2025: The Liveable Web has arrived! ✨ Every year, We Are Social reveals the key social trends that will shape social over the next year. Now celebrating its 10th edition (🎉), Think Forward 2025 introduces five bold trends designed to bring the fun back to our feeds. With 1 in 4 internet users feeling overwhelmed and disenchanted with online life, the need for a more joyful digital space has never been greater. Enter Think Forward 2025: The Liveable Web—a new chapter bringing joy back to social. From Charli XCX's #bratsummer and iconic memes like the "symphony dolphin," to the playful antics of Nutter Butter and the gamification of online lore, The Liveable Web champions playful self-expression, both online and IRL. ➡️ Explore the full report: https://lnkd.in/dNH46SCA ➡️ Join our webinar on December 9th at 9 AM PT / 12 PM ET: https://lnkd.in/dZ9GdKUA #thinkforward #trendreport #wearesocial #socialtrends #theliveableweb
🏆 Big news: our work with McDonald's on the WcDonald's Immersive Dining Experience just took home the Grand Prize at this year's ANA Multicultural Excellence Awards in the Experiential Marketing category! Massive thanks to our incredible team, visionary clients, and the Association of National Advertisers for this honor – this one's special! 🙌🍟✨ 👉 Explore the work: https://lnkd.in/d2vxf7pZ 👉 See the full winners list: https://lnkd.in/d-Juqwp6 #ANA #multicultural #experiential #immersive #wcdonalds We Are Social
✨ This weekend, we celebrated the 50th Anniversary Gala for Ronald McDonald House Charities where we not only raised over $76M to support families in need, but also embraced the beautiful theme of Kintsugi. Just like this Japanese art form that mends broken pieces with gold, RMHC came together to create something truly precious and meaningful from our shared experiences. With stunning decor and John Legend giving us all the feels, it was nothing short of magical. 💛 Huge thanks to our incredible team and partners—you poured your hearts into this, and it showed. What a moment to be a part of! #RMHC50
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$76.2 million raised. 800+ supporters in attendance. 50 years of mission impact. 1 INCREDIBLE night of celebration! 💙✨ This weekend, we held the RMHC Global 50th Anniversary Gala, where we embraced the theme ‘Golden Linings,’ a celebration of the strength and transformation we have witnessed in families over the last 50 years. It was such an inspiring evening, emceed by Victor Cruz, we announced our RMHC Family Impact Fund, which will help us serve even more families in the future, highlighted incredible RMHC family stories, and ended with a performance from the one and only John Legend! We also had the opportunity to recognize impact leaders who have played pivotal roles in advancing the RMHC mission over the past 50 years. Congratulations to our honorees: McDonald's Owner/Operator, Joan Elhoffer, The Coca-Cola Company, La-Z-Boy Incorporated, Julia Fisher Farbman, and Global Board Trustee Dr. Stuart Siegel. Our global impact reflects the dedication of friends and partners, like you, who champion our vision for the future. Thank you to everyone who has supported us on our journey toward a world where every family has what they need to ensure the best health outcomes for their children. We couldn’t do it without you, here’s to the next 50 years! #RMHC50
🥁🥇 We've struck GOLD at The Drum Awards! We're thrilled to announce that we've taken home the Gold in the Integrated Experiential Activation category for the WcDonald's Immersive Dining Experience! Huge thanks to The Drum for this honor, to our amazing partners at McDonald's, and to the McDonald's fans who helped make this experience a reality. ⭐ Read all about it via The Drum: https://lnkd.in/e2cTjgzB #experiential #wcdonalds #immersiveexperience #brandexperience #experiencemarketing We Are Social
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We're beyond excited to share that We Are Social + Narrative have taken home the 🥇GOLD🥇 at The Drum Experience Awards in the Integrated Experiential Activation category for the WcDonald's Immersive Dining Experience! A huge thank you to The Drum for this recognition, to our amazing partners at McDonald's, and, of course, to all the McDonald's fans for helping bring this experience to life. 🥁 Read more about the experience here: https://lnkd.in/e2cTjgzB
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🤠 Big news! 🤠 We're beyond excited to share that our We Are Social U.S. team will be hosting two must-see panel discussions at SXSW 2025! 1️⃣ Wake Up! Women Sports Fans are the Future – Featuring Rawan Eewshah (Major League Soccer), Nandita Misir (EA SPORTS FC), Ryan Worthy (McDonald's), moderated by our very own Jas Dhami. ⚽⛹️♀️ https://lnkd.in/dEy6vcXS 2️⃣ Executive Moms: On Shattering Old & Outdated Workplace Myths – With Marly Ellis (YouTube), Heather Cutter (good culture), our own Rebecca Coleman, moderated by the fantastic Ren Akinci! 💼💪 https://lnkd.in/d9tWvJ-f More details to come, so start locking in those plans! ✈️ We can't wait to connect with you all in Austin! https://lnkd.in/gBXshPRK #sxsw #sxsw2025 #womeninsports #executivemoms #panelpicker Narrative
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Chief Marketing and Communications Officer Focused on Brand Marketing, Surpassing KPIs through Data-Driven Strategies & Powerful Storytelling
So incredibly proud of this initiative. To the entire team at We Are Social & Narrative, Ariana Wengrofsky, Kristin Lamoreaux, Lauren Platt, Cindy Lucus Rachel Cole, Danielle Zimmerman This one my MY Favorite. Now, let’s sell some t-shirts for RESOLVE: The National Infertility Association 💕💕💕
Much like CCRM Fertility, Erin and Sara Foster are firm believers in the right to access fertility care. That’s why we’re beyond excited to announce the launch of the ‘IVF, Baby’ t-shirt, in collaboration with the sisters and their brand Favorite Daughter. 100% of the proceeds from this t-shirt will go towards RESOLVE: The National Infertility Association, whose mission is to help people who are struggling with infertility access the resources they need to begin their family-building journeys. Every purchase can help make a baby. 👶💫 Shop now at: https://lnkd.in/egPauNia 📰 Read more about Erin Foster’s personal IVF journey in PEOPLE Magazine | PEOPLE.com: Erin Foster Opens Up About Undergoing IVF Over 20 Times: 'Nobody Wants to Be Doing' It: https://lnkd.in/e4KYkJeA 📣 And check out our full press release here: https://lnkd.in/eMn7MfZy
IVF, BABY ❤️ We're so proud to support this meaningful collaboration between CCRM Fertility and Favorite Daughter. 100% of the proceeds from the 'IVF, Baby' t-shirt will go directly towards helping individuals facing infertility, providing them with vital resources to begin their family-building journeys, thanks to RESOLVE: The National Infertility Association. Join us in making a difference and shop the tee here: https://lnkd.in/egPauNia For inspiration, read Erin Foster's powerful IVF journey via PEOPLE Magazine | PEOPLE.com: https://lnkd.in/e4KYkJeA