Narrative

Our very own Gabrielle Kessler, U.S. SVP of Brand Experience, sat down with Mike Linton on CMO Confidential to talk all things experiential marketing—what it really means, why it works, and how brands like Game of Thrones and adidas are using it to connect with fans in unforgettable ways. Gabrielle also shares some real talk on what not to do, plus smart ways to bring AI into the mix to make brand experiences even more personal. If you’re in marketing (or just love cool brand moments), this one’s worth a listen. 🎧 Check it out here: https://lnkd.in/ebSzQKhv

The adidas family pulled up for the Big Game. 🏈⚽🔥 With some of the world’s greatest athletes in town, we had one goal–capture a moment as legendary as the occasion itself. The result? A squad pic for the ages, packed with adidas greatness. Leo Messi, Micah Parsons, Anna Hall, Jordi Alba, Tyreek Hill, and Travis Hunter – brought together to celebrate sport, culture, and the Three Stripes family. Big shoutout to our U.S. team and partners who made this vision a reality. This is what game day energy looks like. #YouGotThis 👉 https://lnkd.in/dwCTk675

With Super Bowl LIX on the horizon, brands are gearing up for their biggest marketing moment of the year. LBB (Little Black Book) tapped industry experts–including our U.S. VP of Sport Jas Dhami–to break down the trends set to dominate the Big Game. This year, Jas expects a shift from passive viewing to real-time participation, with interactive storytelling, AI-driven campaigns, and social-powered activations putting fans in the driver's seat. 🏈 Get the full scoop: https://lnkd.in/eTARBXqc

Dear 12 year old me, ADWEEK just tagged you in a post 🫠! I’m excited to take on this new role as North America CEO We Are Social, and also I’m pinching myself. Dana Neujahr 🇺🇸+ Coby Shuman 🇨🇦couldn’t ask for better partners in this 🤝 and couldn’t have gotten here without you Stacey Heuser 👑

🚨 Hot off the press! 🚨 We’re thrilled to announce that Rebecca Coleman, formerly CEO of We Are Social U.S., has been promoted to North America CEO! Rebecca has been instrumental in shaping our socially-led creative vision, driving innovation, and building meaningful partnerships. In her expanded role, she’ll continue to lead our growth across the U.S. and Canada, further strengthening our regional impact and capabilities. Get the full story in ADWEEK: https://lnkd.in/eAd76XMX 👏🥳 Please join us in celebrating this well-deserved milestone. Congratulations, Rebecca!

🌟 Social SEO is non-negotiable in 2025! 🌟 Our Managing Director, Dana Neujahr, is breaking down Social SEO in our latest global blog on the future of marketing. She explains how platforms like TikTok, Instagram, and even Google are reshaping search, making it essential for brands to optimize their social content for visibility and engagement. TLDR? Social SEO isn't just a trend–it's a must for staying competitive in 2025. Dive in for more predictions from our We Are Social leaders around the globe👇

2024 Wrapped | We Are Social Edition 🤳 Finishing the most fufilling year of my career thus far. Making the transition to creative wasn’t necessarily on my bingo card at the top of the year, but has been the biggest and best surprise, challenge + opportunity. Creative took me to 10 states (!), two countries, and infinite hours in the Delta lounge (when they let me in). I continued to work with athletes and creators, a directorial debut and met some of my favorite people while doing it. We don’t take enough time to celebrate the wins, the growth and the accomplishment. I say it every year: I love my team - the hardest working group of people I know. Truly blessed to turn the page with all of them. I know 2025 is full steam ahead, but giving this year its flowers is paramount. ⭐️ We Are Social | Narrative

✨ What a year! ✨ 2024 brought big wins, bold moves, and the dream team to back it up. None of it possible without our amazing people and partners. Here's to even more creativity, collaboration, and magic in 2025. 🥂 Happy Holidays. 💌 We Are Social US + Narrative

It's not my first rodeo, but this year brought my first Agency of the Year win, first Super Bowl campaign, first cover of NYT Style section, first immersive dining experience, first viral cucumber supercut content 🥒 and so much more. Had the absolute best time doing it thanks to our incredible client partners and the OUTSTANDING team at We Are Social and Narrative. 👇👇👇👇👇👇👇👇

We Are Social + Narrative winning Best Consumer Activation for the second year in a row? And both times with our amazing partners at McDonald's? That’s something to celebrate! This year, it’s for the WcDonald’s Immersive Dining Experience—and we couldn’t be prouder. 🏆🙌 Huge thanks to everyone who made this happen, and a big shoutout to ADWEEK for the recognition. 🥳 https://lnkd.in/ebvXUXD3 #experiential #adweekexperientialawards #wcdonalds