The Woman's MBA

🚗 As you hit the road, the recliner, or your recipe book this holiday week, we’ve compiled a few of our favorite #marketingpodcast episodes to keep you company! 📚 Early Stage Startup Marketing 101 with Sonia Baschez The Woman's MBA Podcast | 🕒 34 Minutes Sonia Baschez, founder of Bend Growth Co, shares valuable insights on the common pitfalls in early-stage startup marketing. 🎧 https://lnkd.in/egvZZ6Q5 🎵 The Startup CMO Playbook: Making Music Out of the Madness The SUM Disruptors Podcast | 🕒 52 Minutes 3x startup CMO Miriam Kendall talks about the tough realities — and great rewards — of startup life. Discover why she left Under Armour for the startup world and hasn’t looked back since.  🎧 https://lnkd.in/eJM6bDHa 🚽 Bathroom Break: Are Surveys Dead? The Marketing Millennials | 🕒 12 minutes Daniel and Jay dive into whether surveys are still relevant and why quizzes might be taking over. 🎧 https://lnkd.in/eQReBXN8 🔍 David Armano - state of marketing, AI and culture AdQuick Madvertising Podcast | 🕒 50 Minutes OG marketing exec and blogger David Armano breaks down what AI means for creatives, the future of marketing, and more. 🎧 https://lnkd.in/gVb-ByVU 💡  Innovating Across Industries with Becca Moran Brilliantly Wrong with Alex Stonehouse | 🕒 69 Minutes Becca Moran, VP of Product & Engagement at Procurated, shares her journey from technical project management at POLITICO to transforming the manufacturing sector at Xometry and now leading innovation at Procurated. 🎧 https://lnkd.in/evbJzUsG 🐾 Jaguar’s ‘Woke’ Ad Controversy: What Went Wrong? Marketing School Podcast | 🕒 7 minutes A quick deep dive into the Jaguar ad controversy and why it missed the mark. 🎧 https://lnkd.in/eNCEBauk Got a favorite marketing podcast? Drop it in the comments! 👇 #MarketingPodcasts #StartupMarketing #MarketingInsights

The new Volvo spot highlights the power of storytelling and why emotional resonance not only fosters attention but connection. A great story makes you watch something that's longer than the best practice video tips say. An emotional story will have you hold your breath to see how it ends. How do you do this? ⏳ Nostalgia is Magic Take your audience on a trip down memory lane. Reference iconic moments, use retro aesthetics, or remind them of shared experiences from the past. Nostalgia connects generations instantly. ❤️🩹 Lead with Empathy Show you get them. Share relatable struggles, celebrate victories, and advocate for causes they care about. Vulnerability = trust. 📖 Tell Powerful Stories Don’t just talk—take them on a journey. Use real-life challenges, triumphs, or everyday moments to inspire and connect. People don’t forget stories. 🎶 Music is Your Secret Weapon Pair the right sound with your content. Nostalgic tracks, emotional instrumentals, or high-energy beats can amplify feelings and make your message unforgettable. 🤝 Create Shared Moments Spark joy or FOMO. Use trends, challenges, or cultural moments to bring people together and encourage participation. 🤯 Surprise Them Everyone loves a twist. Add unexpected moments of kindness, humor, or plot twists to keep them engaged—and emotionally hooked. 🖼️ Relatable Visuals Matter A cozy kitchen scene, warm lighting, or familiar backdrops make your content feel like home. 👋 Engage Meaningfully Don’t stop at posting. Reply to comments, reshare audience stories, and start conversations that deepen the bond. A story that connects is a story that converts.

Friendly reminder to run your own race. Going on social can make you think that if you aren't a thought leader or an influencer that you aren't doing good work. That's simply not true. Determine what success looks like to you and don't be afraid when you show up differently. We need different. If every post here looks and feels the same, we won't learn or push ourselves to grow. Be unapologetically human. Be you.

Honored to interview one of my favorite creators here, Qetsiyah Jacobson, for The Woman's MBA podcast. During the interview she shares her corporate life as a creative, why she left to do her own thing, and why she and the rest of Gen Z look at their careers differently. Special thanks to our sponsor The StartUp Marketer for amplifying and supporting women's stories! Listen with the link in the comments.

How can businesses use customer feedback? I share my thoughts with business.com, a Centerfield company. "Christina Garnett, chief customer officer at neuemotion, stressed that using feedback to improve customer service is critical to customer retention. 'While your customer retention rate is important to pay attention to, you need to look at the qualitative data and feedback to understand why they would want to leave in the first place,' Garnett explained. 'Then and only then do you have the information you need to solve the problem and try to save the customer relationship.'" https://lnkd.in/eZqZ2K7i

I'm heading to Raleigh next month for Digital Summit Series! Grab your ticket and join me for my session about Elevating CX: Crafting a Comprehensive Blueprint. I'll share some of my favorite frameworks and help you start improving your CX immediately. #CX #CustomerExperience #Onboarding Register today with the link in the comments.

We need to talk about ageism. For the latest The Woman's MBA, I'm joined by Debra Hotaling as we discuss second careers, how older women are treated as marketing personas, and ageism as we know it in the business world. A must listen episode with a brilliant woman who is redefining what it looks like as an older woman in business. Check out the link in the comments. Special thanks to sponsor The StartUp Marketer for helping me amplify the voices of women in business.

Loved my conversation with Carly Valancy about reaching out and building connections. If you are struggling with networking and trying to find your people, this is a must listen. Special thanks to season 2 sponsor The StartUp Marketer for helping me amplify the voices of incredible women. Check out the link in the comments to listen!

LinkedIn is getting rid of the Community Top Voices badge and the ability to earn them.

The Woman's MBA is BACK and with a sponsor! Special thank you to The StartUp Marketer for sponsoring season 2 and helping us amplify the stories of so many incredible women. I'm so excited to share women's stories and how they navigate their careers, families, imposter syndrome, personal growth, and so much more. Honored to have Chaya Glatt as my first guest for season 2, where she discusses tackling work-life balance. As a brand strategist, entrepreneur, and mom, Chaya knows what it's like to try to do it all. Take a listen with the link in the comments and let me know who I need to interview next!