Pocket CCO

The StartUp Marketer is gathering insights for the State of Startup Marketing Report, and we need your help! This quick survey is your chance to share your experiences and predictions for 2025. Join in to help paint a real picture of what it’s like to market in the startup world right now, and get early access to the full report. We want to know:  🔹 What’s your biggest challenge? 🔹 Which channels are working best for you? 🔹 How do you measure success? 🔹 What’s the one thing you wish you knew when you joined a startup? It’ll only take a few minutes, and your answers will help others navigate their journey in the startup world: 🔗 Take the survey here: https://lnkd.in/dbN9K3Si Christina Garnett, EMBA

Hey nonprofit friends! It’s Giving Tuesday, and we want to give back! 💙 We’re giving away a HeyOrca *Lifetime Pro Subscription* to a nonprofit that’s making a difference and could use a little extra help managing their social media. If that sounds like your organization, just: 1️⃣ Tag your nonprofit in the comments. 2️⃣ Tell us a little about the amazing work you’re doing. That’s it. No strings attached. I’ll pick one nonprofit on Friday, Dec 8th. Can’t wait to hear your stories!

Ok... now having seen the Jaguar Type 00, I have even more thoughts on the Jaguar ad campaign. The car is beautiful, no doubt, but the campaign still hurts it more than it helps. Yes, I know the "but everyone is talking about the brand" crowd will show up in my comments, but the campaign distracts from a beautiful design. Sleek and futuristic with a hat tip to the models of the 30s, the car speaks for itself and doesn't need to have a "if Richard Attenborough narrated the entrance of an art gallery" style narrative. https://lnkd.in/eEtc77Mx

What is your #1 social media prediction for 2025?

A lot of people are talking about Twitter/X vs Bluesky vs Threads. I'm not going to bore you with a breakdown of why one is better than the others especially as I know it's probably articulated better somewhere else here. I will say, however, that I'm fascinated by human behavior and network effects. What makes people jump? Why people don't want to jump alone and how no matter what happens in the world, we desperately cling to connection. If you want to watch Bluesky grow in real-time, @ natalie.sh on Bluesky has created a counter. You can find it here: bcounter.nat.vg

Such a great analysis of creators and short-form vs long-form content from Nicky Reardon. I particularly appreciate the breakdown of discovery vs community.

🚗 As you hit the road, the recliner, or your recipe book this holiday week, we’ve compiled a few of our favorite #marketingpodcast episodes to keep you company! 📚 Early Stage Startup Marketing 101 with Sonia Baschez The Woman's MBA Podcast | 🕒 34 Minutes Sonia Baschez, founder of Bend Growth Co, shares valuable insights on the common pitfalls in early-stage startup marketing. 🎧 https://lnkd.in/egvZZ6Q5 🎵 The Startup CMO Playbook: Making Music Out of the Madness The SUM Disruptors Podcast | 🕒 52 Minutes 3x startup CMO Miriam Kendall talks about the tough realities — and great rewards — of startup life. Discover why she left Under Armour for the startup world and hasn’t looked back since.  🎧 https://lnkd.in/eJM6bDHa 🚽 Bathroom Break: Are Surveys Dead? The Marketing Millennials | 🕒 12 minutes Daniel and Jay dive into whether surveys are still relevant and why quizzes might be taking over. 🎧 https://lnkd.in/eQReBXN8 🔍 David Armano - state of marketing, AI and culture AdQuick Madvertising Podcast | 🕒 50 Minutes OG marketing exec and blogger David Armano breaks down what AI means for creatives, the future of marketing, and more. 🎧 https://lnkd.in/gVb-ByVU 💡  Innovating Across Industries with Becca Moran Brilliantly Wrong with Alex Stonehouse | 🕒 69 Minutes Becca Moran, VP of Product & Engagement at Procurated, shares her journey from technical project management at POLITICO to transforming the manufacturing sector at Xometry and now leading innovation at Procurated. 🎧 https://lnkd.in/evbJzUsG 🐾 Jaguar’s ‘Woke’ Ad Controversy: What Went Wrong? Marketing School Podcast | 🕒 7 minutes A quick deep dive into the Jaguar ad controversy and why it missed the mark. 🎧 https://lnkd.in/eNCEBauk Got a favorite marketing podcast? Drop it in the comments! 👇 #MarketingPodcasts #StartupMarketing #MarketingInsights

Gratitude on a week like this one, and on a platform like LinkedIn can easily be read as a platitude. But from the bottom of my heart my gratitude: To every single former/current Tweep who has rooted for us: #OneTeam forever. To Robin Simon Wood, Sam Eilers, Drew Nelson, Michael Doyle Olson and Christina Garnett, EMBA: Thank you for jumping on board and being willing to roll up your sleeves to build something special at neuemotion. To Marissa Kraines: Thank you for believing in what neuemotion can bring to the table as it was being formed. You're the best. To Ashlyn Remillard & Joel Wheat: I can't remember a time you didn't make me love what we end up creating together. To Sarah Eisenmenger: Thank you for the most refreshing transparency and "why not?" attitude in our partnership. To Matthew Derella, Chris Riedy, Sharon Shi, Greg Lieber, Marissa Horwitz, for turning from colleague to client and setting the standard in new companies. To the several "neue" hires joining soon: thanks for coming along! Let's go! And to everyone who has watched us build, liked a post here or there along the way, we see you and are grateful!

For anyone not in the advertising or retail space, if you start seeing BFCM all over your feed and don't know what people are talking about, they are referring to Black Friday Cyber Monday.

Loving the range of work from neuemotion lately. If you haven't tried Freeze Dried Candy yet, I highly recommend a stop at Target to pick up Freeze Nums. The candy is so good I had to figure out how to get it out of my house and into the team's hands so I would stop eating it. Excited about our partnership Chris Yount, David Rotman