We are a 'creative-to-client' advertising team that believes in liaising directly with our clients to give them the best possible marketing and advertising solutions and help to build smaller and growing brands. We believe that even the simplest of advertising solutions need to be well grounded in strategic thought. The little things about your business and your brand and most definitely, your consumer, help us see how best we can give your story a voice. Our job is to envision how all the pieces of information about you and your marketing problems connect, to provide you with ideas that work the best for you. You may choose to talk to us just for a single need-of-the-hour, like a packaging solution, or a re-branding exercise; We are also capable of providing complete brand services from strategy and concepts to design and production. Our belief in collaborating with different talents in the industry to best fit the project and the need ensures that OUR focus remains predominantly on our relationship with you and your brand, and it’s strategic story. With the pooled-in efforts of other specialists in the industry, the end product is almost always of the best quality, without the high-end expenses of a traditional agency model.
External link for The Next Big Think
We are hiring
Calling all creative disruptors! Are you a graphic designer who thinks outside the box and creates jaw-dropping visuals? We're on the hunt for our next artistic mastermind at The Next Big Think! Curious about us? Check out our work at www.thenextbigthink.co
Calling all creative disruptors! Are you a graphic designer who thinks outside the box and creates jaw-dropping visuals? We're on the hunt for our next artistic mastermind at The Next Big Think! Curious about us? Check out our work at www.thenextbigthink.co
Discover how we’ve revitalized a classic brand for the modern audience, combining tradition with contemporary relevance. Megan Dhakshini Rohitha Perera.
Revitalizing a Legacy: The Lalitha Jewelers Transformation The Challenge: Lalitha Jewelers, a venerable name in Sri Lankan fine jewelry, faced a challenge: reconnecting with younger consumers who viewed the brand as traditional and outdated. Our team was entrusted with the task of rejuvenating this esteemed brand through a strategic repositioning initiative. The Goal: Our mission was clear: elevate Lalitha Jewelers' positioning as a bespoke jeweler renowned for exceptional design and craftsmanship. We aimed to increase awareness and preference among a younger, discerning clientele by showcasing a classical yet contemporary aesthetic. The Approach: Our approach began with a comprehensive brand audit, which informed a captivating photoshoot featuring Lalitha's exquisite designs on models embodying refined elegance. We introduced the "Made my way" bespoke proposition, weaving it throughout visually striking content that anchored the revamped advertising campaign and website. Our messaging highlighted the brand's bespoke craftsmanship and modern fine jewelry heritage. Execution and Impact: The results were remarkable. The repositioning campaign, featuring Lalitha Jewellers' new visual identity and messaging, successfully transformed perceptions among the target audience. By distinctively differentiating the brand from competitors, we drove heightened brand consideration, leading to a significant increase in customer inquiries and sales. This strategic shift solidified Lalitha Jewellers' position as a leading fine jewelry maker in Sri Lanka, successfully reaching an audience they had previously struggled to engage. Key Takeaways: Brand rejuvenation is crucial for legacy brands to stay relevant in evolving markets. A well-executed repositioning strategy can bridge the gap between tradition and contemporary appeal. Visual storytelling and targeted messaging are powerful tools in transforming brand perception. Embracing change while honoring heritage can lead to significant business growth and market expansion.
Revitalizing a Legacy: The Lalitha Jewelers Transformation The Challenge: Lalitha Jewelers, a venerable name in Sri Lankan fine jewelry, faced a challenge: reconnecting with younger consumers who viewed the brand as traditional and outdated. Our team was entrusted with the task of rejuvenating this esteemed brand through a strategic repositioning initiative. The Goal: Our mission was clear: elevate Lalitha Jewelers' positioning as a bespoke jeweler renowned for exceptional design and craftsmanship. We aimed to increase awareness and preference among a younger, discerning clientele by showcasing a classical yet contemporary aesthetic. The Approach: Our approach began with a comprehensive brand audit, which informed a captivating photoshoot featuring Lalitha's exquisite designs on models embodying refined elegance. We introduced the "Made my way" bespoke proposition, weaving it throughout visually striking content that anchored the revamped advertising campaign and website. Our messaging highlighted the brand's bespoke craftsmanship and modern fine jewelry heritage. Execution and Impact: The results were remarkable. The repositioning campaign, featuring Lalitha Jewellers' new visual identity and messaging, successfully transformed perceptions among the target audience. By distinctively differentiating the brand from competitors, we drove heightened brand consideration, leading to a significant increase in customer inquiries and sales. This strategic shift solidified Lalitha Jewellers' position as a leading fine jewelry maker in Sri Lanka, successfully reaching an audience they had previously struggled to engage. Key Takeaways: Brand rejuvenation is crucial for legacy brands to stay relevant in evolving markets. A well-executed repositioning strategy can bridge the gap between tradition and contemporary appeal. Visual storytelling and targeted messaging are powerful tools in transforming brand perception. Embracing change while honoring heritage can lead to significant business growth and market expansion.
Crafting a Compelling Brand Story: The ME TEA Journey In the competitive world of tea, having a great product is only half the battle. To truly stand out, a brand needs a compelling story that resonates with its target audience. When ME TEA approached us to help establish their presence as a new organic, environmentally friendly tea line, we were excited to take on the challenge. The Objective: Establishing Brand Presence ME TEA's primary goal was to make a strong entry into new markets. As an organic, eco-friendly tea line offering fruit and herbal blends, they needed to differentiate themselves in a crowded category and capture the attention of health-conscious consumers seeking premium, sustainable beverage options. The Strategy: Building a Strong Brand Identity Our approach began with a deep dive into ME TEA's vision, mission, and values through extensive research and brand positioning. We then developed a bold, vibrant brand identity featuring engaging mascot characters designed to appeal to wellness-minded consumers. The comprehensive creative process encompassed logo design, styling, packaging, tone of voice, and collateral development. The resulting aesthetic, both whimsical and premium, perfectly complemented ME TEA's narrative highlighting their commitment to organic, eco-friendly production, establishing them as a high-end, socially responsible tea brand. The Launch: Generating Buzz and Business Leads The revitalized ME TEA brand launch was met with resounding success, generating enthusiasm among retailers and consumers alike. The striking visual identity and powerful brand story effectively captured the attention of health-conscious tea drinkers, driving significant brand awareness and interest in the new product line. This strategic brand-building initiative directly translated into tangible business leads for ME TEA.
Introducing the Creative & Strategic Minds Behind The Next Big Think. At The Next Big Think, our agency's success stems from the exceptional individuals who bring their unique talents and vision to every project. Leading the charge are co-founders Dillai Joseph and Megan Dhakshini. With decades of industry experience between them, Dillai and Megan have cultivated a collaborative, forward-thinking culture that empowers our team to produce work that truly stands out. Complementing their leadership is the expertise of Nerooshika Joseph, our Head of Business Development. Nerooshika's strategic partnership acumen has secured us an impressive roster of clients, while her client-first approach ensures we deliver exceptional value. Overseeing our creative content is Rohitha Perera, our Head of Content. Rohitha's innate storytelling abilities have transformed brands, driving powerful connections with target audiences through imaginative, engaging content. This isn't your typical creative agency. We are a cohesive, skilled team laser-focused on pushing the boundaries of what's possible. If you're ready to embark on something extraordinary, head to our website to learn more, we'd love to connect. #TheNextBigThink #CreativeAgency #CreativeMinds #TeamIntroduction #BrandStrategist #ContentCreation #CreativeProfessionals #AgencyLife #DigitalMarketing #VisualStorytelling
We are Creative, Strategic, and Disruptive. In the fast-paced world of modern marketing, businesses need a partner who can anticipate trends, challenge the status quo, and unlock new pathways to growth. That's where The Next Big Think steps in. Our full-service creative agency blends strategy, creativity, and digital expertise to empower brands and organizations of all sizes. From captivating brand narratives to impactful campaigns, we're the engine that fuels meaningful results. Grounded in a data-driven approach, our transformative services include: Strategy: Innovative strategies that empower brands to adapt and flourish in the ever-evolving digital landscape. Branding: Captivating brand narratives, distinctive identities, and impactful campaigns. Content: Emotive video, photography, and creative that compel audiences to take action. Advertising (ATL & Paid Social/Search): Amplify your brand's presence and deliver measurable ROI. Retail Media: Increase visibility for your products and dominate the digital shelf space. Website & UX: Impactful websites, seamless user experiences, and forward-thinking technology. Social Media: Cultivate a tribe of loyal brand advocates through strategic engagement. SEO & eCommerce: Grow your online traffic, rankings, and revenue. Data & CRM: Harness analytics to optimize marketing and drive direct sales growth. Outdoor & Events: Experiential activations that transport audiences into your brand's world. Head over to our website to explore the diverse portfolio of work we've delivered for clients across industries. From bold brand transformations to cutting-edge digital experiences, our folio showcases the transformations that have driven real, measurable impact. Let's connect. #CreativeAgency #BrandTransformation #DigitalInnovation #MarketingExpertise #StrategicVision #CreativeImpact #DataDrivenResults #BrandGrowth #FullServiceMarketing #CreativeMinds #BrandElevation