The Sasha Group

Huge shoutout to our amazing Cantu team for snagging a Silver Addy at the Chattanooga American Advertising Awards for its Social Media Campaign with Skai Jackson! 🙌 With her stylish vibe, Skai brought an authentic Gen Z voice to the brand and offered a fresh face to better relate with the younger curly hair community. 🫧🧴✨ The campaign was a huge success, boosting sales and driving tons of buzz around Cantu! 👏👏👏 Check it out! https://lnkd.in/g3-uJ5wT

🚨Introducing the newest face of Interstate Batteries – Mr. Dependable! The Sasha Group is excited to share our latest campaign work that debuts the new, larger-than-life mascot in this new spot as the character teams up with NASCAR driver Christopher Bell to bring the brand’s “Outrageously Dependable®” guarantee to life. #interstatebatteries #mrdependable #thesashagroup #commercial #marketing #advertising

Another Super Bowl in the books! The VaynerSports crew headed to NOLA last week for a series of branded activations, events, networking, relationship building and more! Some client highlights from a great week: Aidan Hutchinson x PepsiCo's Gatorade and Visa Sauce Gardner x EA SPORTS @ Madden Bowl Juwan and Chanen Johnson x Ulta Beauty, Zapp's and YouTube Stipe Miocic x FanDuel and Panini America Kool-Aid McKinstry x Verizon @ NOLA Fan Fest Thanks again to our friends VaynerX VaynerMedia Gallery Media Group The Sasha Group for the collaboration and our VS team who crushed all week long Gary Vaynerchuk AJ Vaynerchuk Ryan H. Dave Riggs Douglas Enga Steven Karp Hayley Cohen Case Donahue Garrett White Matthew DeMayo Jennifer Cronin Kevin Collins Darren Glover Kyle Jacobson Michael Goldstein Brandon Hatcher Maxwell McAuliff Reed Bergman Clay Cardenas #vaynersports

I’m excited to announce that I’m starting a new position as President at The Sasha Group! It is an honor to start this next chapter at Vayner X with a truly exceptional group of humans. We have some exciting things cooking, and can't wait to share!

Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (RE/MAX). Ah, 2024, the year that nearly every brand (well, every brand that hadn’t yet done so) realized the potential of an ad network. The thinking seems to go, if everyone else has one — and they’re getting the additional revenue from ad dollars — why shouldn’t my brand have one too? Re/Max aside, the bulk of 2024 ad network debuts took place during the first half of the year (Chase, Revolut, United Airlines, Expedia Group, T-Mobile, Costco Wholesale). The second half was quieter for new entrants (PayPal, Grubhub, Thrive Market), but many of the existing players beefed up their capabilities. Walmart finally finishing its VIZIO acquisition was likely the biggest example of this. Could it be that all of the brands that were setting up their ad networks had already done so? Have we finally reached peak ad network? In this piece by Kristina Monllos, we speak to Jim Misener of 50,000feet, Leah Sallen of VML, and Jason Loomis of The Sasha Group.

Marketer reaction to being part of the culture war varies. Some ignore it (Apple and Volvo Group seem to have taken that approach) while others respond to criticisms online (Jaguar’s social media manager replied to many tweets). Understanding how to manage criticism as well as sorting out if a campaign could draw criticism has become more commonplace for marketers given the climate, according to seven agency execs Digiday spoke to. While it “varies from CMO to CMO” with some more conservative about a potential spark for adversity and others who appreciate the talk, noted Kyle Arango, executive creative director at The Sasha Group, a VaynerX company, the level of scrutiny for the work that’s going out across “higher funnel” ad channels is more intense right now. “But it’s far more dangerous to be completely safe because then you’re invisible,” he added. In this piece by Kristina Monllos, we also speak to Ben Russell of Jack Morton Worldwide, Chris Mele of siberia, Dr. Patrice Le Goy, and Kirsten Flanik of REVOLT.

From 50 to 200 employees and landing one of our biggest clients! 2012 was a pivotal year of explosive growth for us. Mickey Cloud, a Vayner OG and Executive Director at The Sasha Group, unpacks how our team transformed from a scrappy startup to an industry powerhouse. Through strategic relationships and relentless grind, we scaled from 50 to 200 employees and secured a game-changing client—proving that our ambition was anything but ordinary. #marketingagency #thatssovayner #brandgrowth

Our new sonic branding for Utz Brands, Inc., a super fun catchy sonic logo inspired by the "ntz ntz ntz" house music trend and brought to life by our composer Akiko Haruna with vocal performance by Chad Courneya. This was such a fun one, thanks to The Sasha Group and everyone involved for bringing us on board, creating culturally led sonic branding is our jam.

Hispanic Heritage Month may be over, but our SVP and Head of Consulting at The Sasha Group, Maribel Lara, wants to leave marketers with her advice for engaging LatinX communities through their campaigns. ✨ 📸 She joined Inc.com in a conversation to remind marketers to be relevant in how they engage and care about their diverse audiences. Check out the full article through the link in the comments! 👇 #hispanicheritagemonth #dei #diversity

"Great ads make you squirm... in a good way." Our SVP, Head of Strategy, Jason Chan, reveals why the best marketing isn't afraid to ruffle a few feathers. Let's talk about why bland is the enemy of memorable.