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This morning, I had a Nike ad in my newsletter that goes out to 4,000 people across 50 countries. (See the image 👇) Featured in this edition: Mbappé's new line with Nike. This is a perfect example of the creator economy in action. Instead of big brands spending solely on traditional media, they're now investing in creator platforms for brand promotions. Through platforms like beehiiv, creators like me can offer ad slots to reach engaged audiences. The money once funneled into traditional campaigns now flows to thousands of creators globally. Creator platforms such as newsletter platforms (~beehiiv), video platforms (~YouTube), social platforms (~ TikTok), and so on, are very much part of the large scale distribution to creators. Of course, it doesn't mean creators are going to get paid at the scale of how tradition agencies for distribution, and it's the same pie divided among way more independent creators. But it's a win-win for everyone. Everyone has the capability to get involved in the distribution chain. Everyone has the capability to get involved with multiple brands. It's a new era, and we're well and truly in the creator economy! #CreatorEconomy #Distribution #FreshSalmon #VivekNanda