UM Worldwide

BREAKING: UM has just been named Ad Age’s A-List Media Agency of the Year! Ad Age credits us for our cutting-edge capabilities and innovations, major new business wins, and our commitment to DEI and to our ONE UM community. Congratulations to all our UMers across the US, and to our clients and partners, for making this incredible honor possible! And huge congrats to IPG Mediabrands on being named A-List Network of the Year – so much to celebrate! 🏆 #adage #alist

Thank you, She Runs It, for recently honoring our US CEO Erin Akselrod - Quintana and all the inspiring women at the 2024 She Runs It Changing the Game Awards. We are strong supporters of our partners at She Runs It and their mission to pave the way for more women of every identity, ethnicity and background to lead at every stage of their careers.

We are excited about the launch of season two of “Dear Santa, The Series” which recently debuted on Sunday, November 24 and then streams on Hulu starting Black Friday! Developed by IPG Mediabrands’ TRAVERSE32, the heartwarming series showcases our client United States Postal Service’s 112-year Operation Santa program, which connects hopeful letter writers with generous Secret Santas that fulfill their wishes. Don’t forget to tune in, and if you want to be part of the magic this holiday season, sign up here: uspsoperationsanta.com!

We’re excited to share key insights from our Going Cookieless: The Recipe for Success panel at Reimagined 4: Carts, Cookies & Convergence. Expertly moderated by George McMahon, the panellists explored how technological advancements and strategic shifts are reshaping the future of media buying.   While Google’s delay in deprecating cookies offers temporary relief, the panelists emphasised the importance of maintaining a forward-thinking approach, urging advertisers to focus on building privacy-first strategies that remain effective in any environment. The discussion also highlighted how measurement techniques, such as Marketing Mix Modelling (MMM), are pivotal in understanding campaign effectiveness in a post-cookie world.   The panel further underscored the value of a unified approach, where technology and data teams are seamlessly integrated into the media buying process. By aligning these capabilities, advertisers can create smarter, more efficient campaigns that are primed for future challenges.   A big thank you to our brilliant panellists: George McMahon, Charlotte Diemer, Otis Smart, Efthymios Psaraftis, and Clara De Rosa. And thank you to KINESSO UK&I for helping make this event a success. UM Worldwide

Our global CEO, Eileen Kiernan, was recently honored at the 2024 Reisenbach Philanthropies' Annual Benefit. Eileen – who came to New York from Ireland at nineteen – was named a "Dear New Yorker," a testament to her dedication to the organization's mission of creating a better and safer New York City. Congratulations Eileen!

It's beginning to look a lot like Christmas...! A big thank you to Good Morning America for having United States Postal Service's VP of Marketing Sheila Holman and director Dana Nachman on to talk Operation Santa and all things Dear Santa, The Series! Season two premieres this Sunday, Nov. 24th on all ABC owned stations and then streams on Hulu on Black Friday! Check out the segment in the link below. UM Worldwide https://lnkd.in/g3jhT_Nt #USPS #IPGMediabrands #UMWorldwide #TRAVERSE32

Our Global Chief Innovation Officer Chad Stoller recently discussed Perplexity's ad launch, and their potential for reaching captive audiences by providing context and transparency. Read more in Digiday.

As the retail media landscape evolves, the rules of digital media buying are being rewritten. At Reimagined 4: Carts, Cookies & Convergence, our Retail Therapy: eComm & Media panel delved into the future of digital media buying, focusing on the powerful convergence of data, creativity, and technology.   Moderated by Lawrence Dodds, the panel explored how the rise of retail media is unlocking new possibilities, empowering brands to harness first-party data and engage consumers at pivotal moments. Discussions highlighted how retail media networks are driving impactful campaigns and fostering innovation, such as IPG Mediabrands’ new partnership with Vudoo, which is revolutionising the integration of buying opportunities directly into creative content on platforms like TikTok Shop. The panellists also addressed the redefinition of traditional measurement and attribution models in a post-cookie world, where privacy and precision are paramount, enabling more targeted, effective campaigns.   A huge thank you to our brilliant panelists Lawrence Dodds, Caroline McDevitt, Hrshida Vekariya Leroy Nunes, and Nick Morgan for an insightful and educational discussion. UM Worldwide KINESSO UK&I

Our SVP, Data & Analytics Adam Isselbacher joined Nielsen's Kristin Vento onstage at last week’s Advertising Research Foundation (ARF) Marketing Accelerator Conference to discuss the importance of data precision and integrated measurement in order to maximize campaign performance, achieve business goals, and foster sustainable brand growth. Adam also shared insights stemming from IPG Mediabrands and Nielsen’s recent brand equity study, saying “Robust, well-calibrated data is the backbone for actionable insights that elevate media planning to build brand equity and ROI.” Read more in MediaVillage.org: bit.ly/3Ol5Omo

We’re very happy to see that our recent research project, Amplify: The Power of Authentic Culture, conducted in collaboration with Amaliah, has been featured in Creative Moment's latest article.   Building on from our UK by UM research series, which looks at the specific experience and representation of marginalised or under represented communities, this project explores the unique perspectives and experiences of Muslim women, with a focus on the media and advertising industry. Alarmingly, our findings revealed that nearly 60% of Muslim women feel stereotyped in media and advertising, while over a third (35%) stated that representation occurs 'rarely' or 'never.'   In the article, Gabriela Reis de Paiva, Insights Director, emphasises that with Muslims making up 5% of the UK population and contributing £31bn to the economy, it’s crucial for marketers to actively listen, learn, and involve this important community in decision-making to foster authentic connections.   We’re grateful to have partnered with Amaliah and remain committed to addressing these issues within the industry. A huge thank you to Michael Albert Brown, Gabriela Reis de Paiva, and Nafisa Bakkar for their dedication and hard work on this project, helping us take meaningful steps towards change.